yappstars 2014.04.28.pdf
TRANSCRIPT
�Fans Connectig the World$of Celebrities���$
¿WHAT IS YAPPSTARS?!
Connect the world of CELEBRITIES with FANS!
Mobile Advertising!
3,773M!
CELEBRITY INDUSTRY!
Music!Industry Sales!
16.5B!
WEB!Advertising!
1,203M!
Digital!Music Sales!
5.8B!
Online !Ticket Sales!
4B!
E-commerce!69B!
Magazine Market!
81.9B!
+ Social MONETIZABLE distribution channels!
+ INTERACTION with fans!+ New PROMOTION channels!
+ INTERACTION with celebrities and fans!!+ CONTENT generated by fans is very
DISPERSE and difficult to find !
+ Original content about the celebrity is very REPETITIVE!
+ Sense of BELONGING in a real celebrity community!
Celeb!Fan!
PROBLEMS!
SOLUTION!
Digital interactive magazine where FANS get close to CELEBRITIES!
Win prices !& gifts!
Ultimate !News!
Photo & Video!Sharing!
Tickets & Music !sale!
BENEFITS!
Direct interaction !with celebrities!
HOW YAPPSTARS WORKS!
VIP
4 Go PREMIUM
Private Celebrity Profile Celebrity Community Gamification & Prizes
+ + +
+!
2 Customaize (Pick your celebrities)
1 User + yappstars.com
3 Enjoy!
HOW DOES IT LOOK!
HOME%
CELEBRITY%PROFILE%
CATALOG%
TARGET MARKET!
Demography ! Women ! 18-45 years ! Middle Class ! Low - end Smartphone
Personality ! Aspirational ! Social ! Modern ! Trendy
Behavior ! Buys celebrity magazines weekly for $5 USD ! Looking for opportunities to meet celebrities ! Wants to find out about everything new about
celebs ! Celebrity Fans ! Celebrity gossip news readers online / offline ! Loves concerts, theater, cinematography etc.
Lucy!
Celebrities!
BUSINESS MODEL!
Content Provider
Editorial Staff!
Freemium Free!
RSS
Subscription!
Mobile Carrier !
Fee %!
User!
MONETIZATION FREEMIUM MODEL!
Main Features!
Subscription!$1.20 usd/ week!
!1 free monthly trial!
ACCESS TO PUBLIC NEWS !!TICKET SALES ON OUR EVENTS CALENDAR!!PUBLIC CELEBRITY PROFILE !!CREATE YOUR MAGAZINE !
UNLIMITED ACCESS TO VIP CELEBRITY PROFILES !!UNLIMITED ACCESS TO VIP CELEBRITY COMMUNITIES !!ACTIVE PROMOTIONS!!TOP FAN FEATURE !
Free !
MARKET POSITION!
HIGH!
LOW!
HIGH!
LOW!
Celeb – fan!INTERACTION!
CONTENT!QUALITY!
�Fans Connecting the World$of Celebrities���$