yana geng - global commerce (eng)

eCommerce Opportunity

Alipay - The World’s Leading e-Payment Provider

In affiliate with

…

Merchants and third parties

globally

Alipay, the lifestyle!

77.4% Chinese e-shoppers choose Alipay for the first purchase

88.3% Chinese e-shoppers consider a website more trustworthy with Alipay implemented

400+ Million active users

SOURCES: KPMG analysis of US and Chinese e-commerce data from Statista, Bain & CompanyMcKinsey, iResearch, US-China Business Council, CNNIC, KPMG

Introduction to the Chinese market

Chinese spending power

Why Chinese shop overseas

SOURCE: AliZila´s Tmall Global survey with more than 5,600 cross-boarder shoppers

Who are the Chinese cross-boarder shoppers

SOURCE: AliZila s Tmall Global survey with more than 5,600 cross-boarder shoppers

What are the most popular cross-boarder products


What are the complications & solutions for Chinse shoppers


Online payment landscape in China

Key facts:

International cards (Visa, Mastercard, Amex…) has little presence in China

The sole card scheme in China is China UnionPay (CUP) – Alipay supports all Chinese banking cards including all the CUP cards, as well as many other funding sources in China

Alipay is the one of the first started online payment in China and heavily impacted user habits of paying online

2015 Online payment market share in China(Source: Sootoo Research)

62%

Baidu2.3%

99bill5.1%

Yeepay1.9%

Paypal1.4%

Others3.6%

Importance of mobile promotions

SOURCE:: Alibaba internal statistics

50+% of online payments happen on MOBILE

Alipay (78.5%)

Tenpay (11.3%)

Lakala (3.0%)

Umpay (0.6%)

Bestpay (0.6%)

Lianlianpay (0.5%)

Ping An pay (0.5%)

99bill (0.5%)

Yeepay (0.4%)

JD wallet (0.3%)

Others (4.0%)

Alipay (78.5%) Q1 2015

Source: iResearch, 2015

400 MillionAlipay Wallet Active users

Source: ANT Financial

2015 Mobile market share in China by GMV

Why Alipay?

Absolute leading and preferred online payment method in China, with 400+ million active

users, providing high-level trust, recognition and preference to your brand and websites

Consultancy and guidance to Chinese market and user behaviors

with our rich experience and success stories

Chargeback protected and secure your fund to your bank account outside China

Take care of FX and take all the FX risks for you

End to end solution with third parties and platforms you use, e.g. PSPs, eComm platforms, etc.

Alipay Cross-boarder Solution

15 settlement currencies: EUR, GBP, USD, etc Support WEB, WAP and APP Broad funding choices: Alipay balance, Alipay current account, bank accounts

and cards from 200+ banks in China

200+ banks in China

User experience – Access to Alipay secure environment

Alipay, to help bring Chinese tourists to your stores

Omni engagement solution

for Chinese tourists

before, during and after the trip

yana geng - global commerce (eng)

Marketing