yan media kit 2010
TRANSCRIPT
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YEU AM NHACJOINT STOCK COMPANY
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YEUAMNHAC
VISION - MISSION
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YEUAMNHAC.COM
IMPROVES & DEVELOPS
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TALK ABOUT MUSIC,
MUST TALK TO
YEUAMNHAC !!!
Abundant ONLINE activities which interesthundred thousands of members.
Interesting, exciting and helpful OFFLINEactivities.
Bringing music to everyone by integratingthe MOBILE solution into our website.
CONNECTING audiences with artists.
Making the MUSIC TREND.
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PROMISE LAND
FOR MUSIC FANS
Members: 834,882
Active users: 637,081
Chart of yearly members increasing
from 2006 to 2009.
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PROMISE LAND
FOR MUSIC FANS
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ONLINE ACTIVITIES:
THE STRENGTH OF COMMUNITY
EVENT VIEWS
Yeuamnhac Music Award (04 07) 300,000
Miss Yeuamnhac (05 06) 200,000
YANners Song Composing Contest 100,000
Sea Games Theme Song TranslationContest
150,000
Surfing Music Wave Contest 120,000
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OFFLINE EVENTS:
DYNAMIC PLAYING FIELD
EVENT VISITORS
Yeuamnhac Music Award (04 07) 200 - 1,000
Yeuamnhac Online Award 09 500
Tropical Xmas Party at RMIT 08 2,000
Full Moon Melody Charity Festival 5,000
Yeuamnhac Winter Summer Party 05
09300
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MTV Band and Yeuamnhac members at YMA2006
Yeuamnhac members are from various social classes. They can bestudents, artists, composers, officers or even professors
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WHAT DID THEY TALK ABOUT
YEUAMNHAC ?
YeuAmNhac - the biggest
Music Forum for teenagers inViet Nam
Tuoi Tre
09/22/2006
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YeuAmNhac have a greataffection to Vietnamese
musicBBC Vietnamese
04/09/2004
WHAT DID THEY TALK ABOUT
YEUAMNHAC ?
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YeuAmNhac is regarded as a prestige website by the pressNguoi Lao Dong
03/31/2006
YeuAmNhac is chosen as one of the four most popular
website by Muc Tims readersNguoi Lao Dong
03/17/2003
YeuAmNhac has become my second home. I could learn anddiscuss everything about music at YAN
*LoveMusic*
a member ofYeuamnhac
WHAT DID THEY TALK ABOUT
YEUAMNHAC ?
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YEUAMNHAC
ARTISTS THE
PRESS
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YEUAMNHAC
ARTISTS - PRESS
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YEUAMNHAC
ARTISTS - PRESS
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YEUAMNHAC
ARTISTS - PRESS
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CLIENTS
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CLIENT: NOKIABRAND:
NOKIA EXPRESS MUSIC
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NOKIA PLAYLISTS
OBJECTIVE
Launching Nokia Express
music with special function:Playlist
Timeline: 4 months
Build a Nokia Playlist online
contest to brand awareness
and creating playlist tutorial
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NOKIA PLAYLISTS
KEY ACHIEVEMENTS
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After 4 months:
21,748,241 pageviews
2,188,222 unique visits
25,948 new members
3,774 created-playlists
KPI:
1,000,000 pageviews
793,000 unique visits
20,000 new members
3,000 created-playlists
NOKIA PLAYLISTS
KEY ACHIEVEMENTS
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NOKIA PLAYLISTS
ADD-ON
Celebrities playlist is one of the most favorite functions ofNokia Playlist, second to playlist sharing only
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CLIENT: MEGA VNNBRAND:
MEGAPLUS
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MEGAPLUS MEGAVNNS
OBJECTIVE
Promote 2 gameshow:
Truy tim mat ma
VNN (Hunting forVNN secret code)
Tim hieu the gioi dien
anh (Learning about
movie world)
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MEGAPLUS MEGAVNNS
KEY ACHIEVEMENTS
After 1 month:
90 topics
973 posts/comments
197,315 views
KPI:
45 topics
700 posts/comments
180,000 views
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THANK YOU