yamaha brand promotion & sales
TRANSCRIPT
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KOHINOOR BUSINESS SCHOOL
Sunil Kumar ROLL NO. - 8351
PRESENTED BY:
The Heart & soul of true biking
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INDUSTRY PROFILE
•India is the second largest manufacturer and producer of two-wheelers in the world.
•Beginning in the early 1950s with Automobile Products of India (API).
•In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers.
•The two-wheeler market was opened to foreign competition in the mid-1980s.
•The first Japanese motorcycles were introduced in the 1980s.
•TVS Suzuki brought first tow-stroke motorcycle engine
•Hero Honda brought first four-stroke motorcycle engine.
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INDUSTRY PROFILE Cont..
•In mid-1980, The entry of Kinetic Honda with a variometric scooter.
•In 1990, the entire automobile industry saw a drastic fall in demand.
•The total number of registered two-wheelers and three-wheelers on road in India, as on March 31, 1998 was 27.9mn and 1.7mn respectively.
•The two wheeler population has almost doubled in 1996 from a base of 12.6mn in 1990.
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COMPANY PROFILE •Yamaha Motor Company was founded in 1955.
•Genichi Kawakami was first president of Yamaha Motors.
•In August of 1955 the first model Yamaha YA-1 (125 cc) was complete.
•By 1956, a second model YC1 (175cc) was ready.
•In 1957 , Yamaha began production of its first 250cc bike, YD1.
•In 1963, Nationwide Yamaha authorized dealership organization launched.
•In 1970, First Yamaha motorcycle mounting a 4-stroke engine "XS1" released.
•In 1985, Yamaha made its initial foray into India.
• In 1996, entered into a 50:50 joint venture with the Escorts Group.
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COMPANY PROFILE Cont..
•In 2008, YMC entered into an agreement with Mitsui & Co., Ltd.
•Has a countrywide network of over 400 dealers.
•In 1979, Energy saving 4-stroke engine system Yamaha Induction Control System (YICS) developed.
•In 1990, Corporate Mission; We Create Kando - Touching People's Hearts announced .
• Escorts Yamaha Motor Ltd. (EYML) established in India.
•In 2000, Corporate ties with Toyota Motor Co. Ltd.
•In 2006, Global Parts Center established in Japan and full operations begun.
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EXPORT
• Exported to over 70 countries
•Argentina, Mexico, Philippines, Bangladesh, Sri Lanka, Columbia etc.
• The export Product line boasts of RX 100, Crux, YD 125, Enticer and Libero.
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ENVIRONMENTAL RESPONSIBILITY
• The systematized Ace Plant where energy from waste incineration is recovered and reused.
• Introduction of co-generation systems to reduce energy consumption and CO2 emissions.
• Testing in an anechoic chamber in pursuit of an engine sound pleasing to the ear.
• A meter panel powered by solar cells.
• Ensuring health and safety by reducing toxic substances.
• Focus on environmental activities both from global and regional perspectives.
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• “High-quality Product Creation” one of its mottos.
• IYM's Manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad (Haryana) and Surajpur (Uttar Pradesh).
• The 5-S and TPM activities that fuel our agile Manufacturing Processes.
• In-house facility for Machining.
• Welding processes as well as finishing processes of Electroplating and Painting till the assembly line.
• Environment-friendly technology.
MANUFACTURING PROCCESS
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• In August 2003, BABA Motors got Dealership of Yamaha motors.
• Retailing of YAMAHA motorcycles.
• Operations - in Varanasi.
• 2 showrooms, 2-service station and 25+ employees.
• 100% “Customer Satisfaction” and “Relationship Building”
BABA MOTORS A MAIN DEALER OF YAMAHA
YES!YAMAHA
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• BABA Motors is a main dealership of India YAMAHA motors Pvt. Ltd.
• Commitment to quality.
• Focus on customer satisfaction.
• Provide value added service.
• Good coordination between employees.
HIGHLIGHTS OF BABA MOTORS
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To increase the sale of Yamaha motorcycles with the help of various marketing
promotional tools
Objective
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PRODUCTS
•YZF–R15•FZ-16•FZ-S•FAZER•GLADIATOR TYPE SS
PRODUCT PROFILE
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PRODUCTS•GLADIATOR TYPE RS•GLADIATOR TYPE GRAFFITY•G5•CRUX•ALBA•YZF R-125 (Yet to be launch)
PRODUCT PROFILE cont…
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YZF R-1“State-of-the art race technology”
Technical Specification
PRODUCT PROFILE cont…
Engine type Liquid-cooled, 4-stroke, 998 cc
Starting system Electric
Carburetor/Fuel supply Fuel injection
Transmission type Constant mesh, 6-speed
Frame type Aluminum die-cast Delta box
Length x width x height 2,060mm x 720mm x 1,110mm
Dry Weight 177 kg.
Fuel tank capacity 18 liters
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YZF R-15“Racing instinct”
Technical Specification
PRODUCT PROFILE cont…
Engine type/ Displacement
Liquid-cooled, 4-stroke, /149.8 cc
Starting system Electric
Carburetor/Fuel supply Electronic Fuel injection
Transmission type Return Type 6-speed
Frame type Delta box Frame
Length x width x height 1,995mm x 670mm x 1,070mm
Dry Weight 120 kg
Fuel tank capacity 12 liters
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FZ-16“Lord of the streets”
Technical Specification
PRODUCT PROFILE cont…
Engine type/ Displacement
Air-cooled, 4-stroke, /153 cc
Starting system Electric start
Fuel supply system BS26
Transmission type Return Type 5-speed
Frame type Diamond
Length x width x height 1,975mm x 770mm x 1,045mm
Dry Weight 1206kg
Fuel tank capacity 12 liters
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FZ-S“Highlight your style”
Technical Specification
PRODUCT PROFILE cont…
Engine type/ Displacement
Air-cooled, 4-stroke, /153 cc
Starting system Electric start
Fuel supply system BS26
Transmission type Return Type 5-speed
Frame type Diamond
Length x width x height 1,975mm x 770mm x 1,045mm
Dry Weight 126 kg
Fuel tank capacity 12 liters
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Fazer“Touring Spirit”
Technical Specification
PRODUCT PROFILE cont…
Engine type/ Displacement
Air-cooled, 4-stroke, /153 cc
Starting system Electric start
Fuel supply system BS26
Transmission type Return Type 5-speed
Frame type Diamond
Length x width x height 1,975mm x 770mm x 1,045mm
Dry Weight 130 kg
Fuel tank capacity 12 liters
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Gladiator Type SS“Stop Commuting. Start Sports Biking.”
Technical Specification
PRODUCT PROFILE cont…
Engine type/ Displacement
Air-cooled, 4-stroke, /123.7 cc
Starting system Kick start/Electric start
Fuel supply system Type-CV
Transmission type Return Type 5-speed
Frame type Steel pipe-Diamond tubular
Length x width x height 2,065mm x 730mm x 1,145mm
Dry Weight 117 kg
Fuel tank capacity 13 liters
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G5“We Define Trends”
Technical Specification
PRODUCT PROFILE cont…
Engine type/ Displacement
Air-cooled, 4-stroke, /106 cc
Starting system Kick start/Electric start
Fuel supply system Type-VM
Transmission type Return Type 4-speed
Frame type Double cradle type
Length x width x height 2,000mm x 730mm x 1,150mm
Dry Weight 109 kg
Fuel tank capacity 13 liters
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CRUX“Tough bike for tough men.”
Technical Specification
PRODUCT PROFILE cont…
Engine type/ Displacement
Air-cooled, 4-stroke, /106cc
Starting system Kick start
Fuel supply system Type-VM
Transmission type Return Type 4-speed
Frame type Double cradle type, steel
Length x width x height 2,000mm x 735mm x 1,075mm
Dry Weight 103 kg
Fuel tank capacity 11 liters
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ALBAAbhi gaya abhi aaya
Technical Specification
PRODUCT PROFILE cont…
Engine type/ Displacement
Air-cooled, 4-stroke, /106cc
Starting system Kick start/electric
Fuel supply system Type-VM
Transmission type Return Type 4-speed
Frame type Double cradle type, tubular
Length x width x height 2,000mm x 730mm x 1,065mm
Dry Weight 119 kg
Fuel tank capacity 11 liters
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Loan Facility
Finance AmountUp to 90% of On Road Price (Depends on Scheme)
Lending Rate Flat Rate basis (Depends on Scheme)
Tenor 6 - 36 monthsFees 3.5% on net finance amount & actual stamp duty
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Required documents for loan application
1) ID Proof 2) Residence Ownership Proof 3) Residence Proof 4) Photo 5) Income proof
Loan Facility
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•Sri Ram Insurance•New India Insurance•Reliance Insurance
Insurance Facilities
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Promotional Activities
“ Jo dikhta hai wo bikta hai”
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Canopy
Promotional Activities
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Demo Van
Promotional Activities
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Tagging
Promotional Activities
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Customer meets
Promotional Activities
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College Activities• Student Benefit
Promotional Activities
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Test Drive
Promotional Activities
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Promotional Activities
News Paper Insertion
Cinema SlidesCinema Slides
• Cinema Slides•Cable TV Ad
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Performance at BABA Motor
Cinema SlidesCinema Slides
Month Total enquiry Total Sales C V Ratio Sales Inc(%)
April 155 42 .27 -
May 162 50 .29 11
June 165 56 .33 17
July 170 62 .36 12
April May June July0
10
20
30
40
50
60
70Total Sales
Total Sales
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Format of daily inquiry register
Cinema SlidesCinema Slides
Daily Enquiry Register Date………
S. No.
Attended by
Costumer Name
ContactDetail
DoB Tell Enq/Walk in
Model Existing Vehicle
Fin/ Cash
Follow up 1
Follow up 2
Follow up 3
Comment by costumer
Final Outcome
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SWOT Analysis
Cinema SlidesCinema Slides
Strength
•World famous & reputed company•High Promotion of experienced staff •wide range of motorcycles
Weakness
•Unhappy employees• No well maintained showroom• After sales service
Opportunity
•Increasing population •changing life style • Big group of youngsters
Threats
• Many competitors•Slow down
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• Yamaha has a bright future in automobile industry by its technological improvement.
• Yamaha has less market share due to its less mileage perception in the mind of customer.
• Hero Honda & Bajaj sell more motorcycles rather than Yamaha.
• Motorcycles become trends among friends.
• The advertisement of Yamaha is good which influence the purchasing behavior of consumers.
• Yamaha has its loyal customers who own this brand since many years.
• The competition level is very high in automobile industry.
Conclusion
Cinema SlidesCinema Slides
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Recommendation
Cinema SlidesCinema Slides
• It should come out with some new models & technologies to catch up maximum young generation.
• The distribution Channel should be focused on its demand.
• It should improved its advertisement quality, it should be realistic not imaginary.
• People get updated by T.V. Yamaha should increase the updating by publicity as well as by Hoardings.
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Cinema SlidesCinema Slides
SPECIAL THANKS TO –
SIP Coordinator - Prof. Jayseelan
SIP Faculty Guide – Prof. Vishal Pradhan
Company Guide - Mr. J.H. Prasad
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YES!YAMAHA
THANK YOU
Cinema SlidesCinema Slides