yahoo analysis-
TRANSCRIPT
www.yahoo.com
Nisma badrMagda Elswesy
Dr/ Eslam Elgamal
Outlines 1-History
2-Vision&Mission3-How it makes money4-Products&Services
5-SWOT Analysis 6-Competitors
7-Competitave advantage 8-Conclusion
YAHOO is an American multinational Internet corporation headquartered in Sunnyvale , California.
It was founded in January 1994 by Jerry yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web".
History
In April 1994, “Jerry and David's Guide to the World Wide Web” was renamed "Yahoo!“.
Most of the companies acquired by Yahoo are based in the United States; 78 of the companies are from the United States, and 15 are based of other foreign country.
As of July 2014, Yahoo has acquired 106 companies and some of them resulted into yahoo products. Yahoo mail from xoobit(webmail application) .
Corporate Values1. Team work
2. Quality3. Professionalism 4. Customer Service 5. Empathy6. Integrity
Yahoo! offers services to other the Web site companies. >pay Yahoo!< to post adds When you click on an add, somehow the company measures this, the company
pays Yahoo! money. More money made on the product is relatively related to the popularity of the host of the Ads.
HOW YAHOO MAKES MONEY
About 88% of revenues came from marketing services. The largest segment of it was from search advertising, on average Yahoo makes 2.5 cents to 3 cents from each search.
REVENUE MODEL
communication Yahoo mail Yahoo messengerCommerce Yahoo shopping Yahoo travelSmall business Yahoo web hostingAdvertising Panama
PRODUCTS AND SERVICES
Marissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy:
The goal is to become something users touch every day.
Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not."
Yahoo will be partner friendly.
Yahoo will be strong in mobile by 2015.
FUTURE STRATEGY
Mayer said Yahoo will Increase talent through "the Four Cs."
They are:• Culture• Company goals• Calibration• Compensation.
STRENGTHS1. Yahoo has succeeded in the mobile market more than
Google. 2. Yahoo has more supplementary products compared to
competitors.3.Yahoo has a strong brand name *4.Partnerships with MLB, VISA
WEAKNESSES1. Yahoo is ranked 5th in visitors among video sites like
YouTube, but Google ranked the 1st. 2. Google generates more revenue.*
SWOT ANALYSIS
OPPORTUNITIES 1. Increase the Internet video advertising spending. 2. Yahoo Purchased Flicker* 3. Yahoo signed an agreement to acquire Maktoob.com*4. Yahoo has a strong reputation and image as well a well talented
employees.
THREATS1. Google has 50% of all online searches while Yahoo has 24% based
on Neilson/Net rating.2. UAE consumer positive attitudes toward using Yahoo are less than
Google.
3. High level of competition especially from Google. *4. Social websites like Facebook and My space are using online
advertising marketing.
SWOT ANALYSIS
CompetitorsThe pressure from the competitive forces on Yahoo! is very strong. Yahoo! has many industry players who are competing in the same market segment and providing almost identical product and services to its customers and users.
Competitive Profile Matrix (CPM)Industry Google Yahoo
Weighted Score
Rating
Weighted Score
Rating
Weighted Score
Rating
Weight
Key Success Factor
NO
0.20 1 0.60 3 0.40 2 0.20 Market Capital
1
0.20 2 0.30 3 0.10 1 0.10 Quarterly Growth
2
0.10 1 0.10 1 0.10 1 0.10 Gross Margin
3
0.25 1 1 4 0.75 3 0.25 Revenue
4
N/A N/A 1.40 4 1.05 3 0.35 Net Income
5
0.75 3.40 2.40 1 Total
Competitive advantage There were many competitive adv. Till 2008
but now yahoo market share has decreased rapidly Even so it is better than other companies .
For example :-Yahoo Internet traffic took 17% followed by MSN at 6% and IACI at 4%.
Conclusion Yahoo have potential to growth if they use the
new implementing strategies as mention previously although they are in the competitive industry. Moreover based on the case study given, they are the second most preferred Internet search engine after Google and in America, they are the most popular Internet site
Further innovations are to further sustain in the market as one of the major player in the industry
Any Questions
Referenceshttp://www.academia.edu/Yahoo_Strategic_Management
www.annualreports.com/Company/yahoo
https://investor.yahoo.net/annuals.cfm
https://finance.yahoo.com/Statement&annual
THANK YOU