xplode chicago presentation matt dollinger - making cent$ of technology
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Making Cent$ of Technology
@mattdollinger
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Courtesy of @robhahn via www.7DSAssociates.com
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ROI is NOT a Four Letter Word
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Online Presence
Lead Generation
Client Communicati
on
Business Management
Local /National
Engagement
What are you looking to do?
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Sphere of Influence
Online Lead Generated
Direct Mail, Farm,
Advertising
Referral Business
Networking
Your Current Business
Social Media
Blogging
Website
Advertising
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Medium
Space
Outlet
Content
Frequency
Measurement
Selected Business Sources
What?Where
(macro)Where (micro)
Topic Sources
How Often?
Analytics
Who?
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Sphere of Influence
Online Lead Generated
Social Media
Established Business New Business
New Business Outlet
* We have decided on “Social Media” as our outlet in this example due to the fact that it will allow us to market BOTH targets.
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Sphere of Influence
(Established)
Online Lead Generation
(Development)
Social Media
FacebookPersonal
PageKeeping Current Matters
Business Page
Time Out Chicago
2 x Week 2 x Week
Hootsuite.com
Medium
Space
Outlet
Content
Frequency
Measurement
Selected Business Sources
“How do I get people
here?”
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• What is a “Like” worth?• What is a comment worth?• What is a “fan” worth?• What is the ROI of your actions?
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Focus on 1 established market and 1 new business market
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Pick ONE new technology that you feel fits into your business
model.
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Perform a business audit when selecting your new strategy.
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Spend the time to create a plan.
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Execute the plan… consistently.
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Set goals and measure results – try to define a value for each
action.
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And most importantly…
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Courtesy of David Armano – www.DavidArmano.com
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Thank you
Matt DollingerV.P. of Strategic Development