XMPie, Inc. 767 Third Ave. New York, NY 10017Tel: 212-479-5166 Fax: 212-888-2061

© 2010 XMPie. All rights reserved. XMPie, the XMPie logo, PersonalEffect, uChart, uCreate, uDirect, uEdit, uImage, uPlan, uProduce, uStore, ADOR, X-DOT, XLIM and the slogan “one to one in one” are trademarks or registered trademarks of XMPie. All other names are property of their respective owners.

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XMPie® was founded in 2000 by veterans of Scitex and EFI™ who, prior to starting

XMPie, made major contributions to the innovative analog and digital

printing solutions those companies created. They founded XMPie with

a vision to integrate the world of print and electronic media and

make it easier for customers to create and produce personalized

communications. Today, as a growing software business unit of

Xerox® Corporation, XMPie has taken another major step

to integrate the world of publishing and marketing,

providing more value-services to print providers

and better measurement and ROI reporting

capabilities to marketing executives.

The market for high-value, personalized

marketing services, including print, Web,

e-mail, mobile and other new media, is large

and fast growing. XMPie is leading the way

with a commitment to product innovation,

performance and service. XMPie brings

complete, measurable, dynamic publishing

solutions to print service providers, creative

professionals, small-to-medium businesses

(SMB) and enterprise-class organizations.

A Vision to Lead

Variable data printing (VDP), Web-to-print, integrated cross-media publishing, and other marketing-focused services that use relevant, personalized communications and response-based campaign optimization are dominating the agendas of marketing professionals and their service providers.

You may already be immersed in this vast sea of individualized communications. Or you may be evaluating the fastest and most successful strategies for entering this new ocean of opportunities. Wherever you are, XMPie is your trusted, proven solution.

XMPie’s unique, modular and scalable product line allows you to enter the world of VDP with an easy-to-learn desktop product, which leverages the Adobe Creative Suite platform, for meeting many of today’s one-to-one printing requirements. When you want to move into high-value cross-media campaigns, online stores and marketing portals for driving personalized communications, XMPie provides a full range of extendable, server-based solutions.

There are no limitations to what you can do with XMPie. Using Adobe Creative Suite, you can create powerful designs with unlimited variability, personalized images and graphics, and data-driven charts and graphs. Then using those elements, you can deploy highly-effective cross-media campaigns with dynamic Web pages, Response

URLs, personalized e-mails and mobile communications—all driven from a single database, with one set of business rules. When you use XMPie, all the plans, creative designs and system investments can be leveraged as your offerings expand and your business grows. Best of all, every action and event is tracked and measured, and can be refined for optimal campaign ROI. Regardless of where you are today – or where you need to go – XMPie has the products and solutions that can take you there, drive your business, and ensure consistent revenue, growth and profit.

Expand Your reach. � Create one-to-one campaigns that span

print, e-mail, Web and mobile.

� Reach customers where they live, in the manner in which they choose.

� Use variable images, graphics and messages to cut through the clutter and hold your target’s attention.

Bring relevancy to Your Marketing.

� Leverage data to tailor messages to each recipient.

� Foster loyal relationships with relevant, personal communications.

� Customize graphics to attract attention.

Deliver Measurable results. � Create campaigns with built-in response

tracking tools.

� Adjust messaging, offers and media based on results.

� Provide reports that justify and drive marketing investments.

Technology that Grows as Your Business DemandsXMPie’s open architecture and scalable product configuration let you launch into the business of dynamic publishing at any point you choose. Then, you can continually expand your capabilities – without sacrificing your investment.

PLAN

PRODUCE

CREATE

Variable Data Print

www

Web, E-mail & Mobile

PersonalizedWeb-to-Print

www

PersonalEffect™

Powerful, Extendable, Server-Driven Cross-Media Marketing Every business is different. The volume of work, complexity of campaigns, and response time needed to complete a job all come into play when determining the solution that is right for your operation. Available in Solo and Cluster server editions, PersonalEffect is your professional cross-media marketing, Web-to-print and variable data print production solution. It allows you to create, produce, deploy, track and measure one-to-one communications across all channels – print, e-mail, Web and mobile. Interactive Content Ports (ICPs), another element of PersonalEffect’s core technology, offer consistency across all new media. For tracking and response optimization, the integrated uProduce™ Marketing Console provides detailed information on events and actions, providing flexibility to adapt campaigns for maximum ROI.

PersonalEffect Solo provides a comprehensive suite of modular, scalable tools in one single server solution. For small-to-medium businesses (SMBs), print providers and marketing services providers, PersonalEffect Solo is ideal for design, implementation, management, and tracking and measurement of VDP, personalized Web-to-print applications and cross-media campaigns.

PersonalEffect Cluster is a robust, extendable line of fault-tolerant servers that delivers the full power of XMPie solutions to enterprises, operations serving enterprise clients, and large-scale marketing service providers with high-volume, one-to-one needs. In addition, the solution features two components – uProduce Director and uProduce Extension Servers – to help manage production and maximize processing speed.

uStore®

Personalized Web-to-Print

A self-contained add-on application that seamlessly integrates with PersonalEffect, uStore allows print providers, creative agencies and corporate marketing departments to quickly set up branded, e-commerce-enabled, online stores and marketing portals for multiple internal or external customers, without involving programmers. You can tailor the pricing, preferences, permissions, design customization and print parameters to fit each user, maintaining brand consistency while capitalizing on local channel market opportunities. You can create and deploy sites right out-of the-box, driving print and e-mail campaigns complete with shopping cart and e-commerce modules, or use XMPie’s API-driven custom Web architecture to create custom digital storefronts and portals.

XMPie’s ADOR® TechnologyThe key to XMPie software is Automatic Dynamic Object Replacement (ADOR) technology. ADOR objects are the data variables for each individual recipient. Once defined, ADORs can simply be placed into any media design as if they were text or an image. For example, if you are designing for a cell phone provider that categorizes its customers by phone usage and cell phone model, each of these variable pieces of information can be designated ADORs and will change automatically in the design for each recipient. ADORs are the key to cross-media as they are media-independent and hide all of the details about logic, rules and data. They cleanly separate the design and data-programming disciplines, making creating and producing personalized documents that much simpler.

Open API ArchitectureCombines Power, Flexibility and ScalabilityDynamic publishing technology is constantly changing, and you need the ability to change with it. Unlike other solutions, XMPie’s product architecture is designed using Web Services Application Programming Interfaces (APIs) that be can used to develop new, custom-made applications that seamlessly integrate with workflow technologies and third-party databases – both today’s and tomorrow’s. In addition, many XMPie products are available with Software Development Kits (SDKs), including ASP .NET and C# coding samples, that integrate custom

Web interfaces with other systems to drive the variable applications.

5

uDirect® classicEasy VDP Personalization

Enter the world of variable messages and graphics with uDirect Classic. This easy-to-use desktop software lets you link to simple data sources, such as Microsoft® Excel® spreadsheets, and take any static element in InDesign® – text, images and graphics – and make it variable.

uDirect® studio & uDirect® premierImage and Data-Intensive VDP

For a more powerful, all-in-one desktop VDP solution, choose uDirect Studio or uDirect Premier. Both incorporate XMPie’s exclusive uImage for advanced variable data image and graphics personalization, and uChart for design-rich, data-driven graphs and charts. uDirect Premier has the additional capability of uPlan™ for more complex and custom database business rules. Give your communications more impact and relevance with these powerful variable data print offerings.

Getting started with VDP, Personalized Web-to-Print and Cross-Media Marketing has never been easier

XMPie’s open architecture lets you start anywhere, add capabilities and protect your investment along the wayuImage®

Image and Graphic Personalization

Use XMPie uImage to create impressive variable data-driven documents with stunning, seamlessly embedded personalized images and illustrations. Designers working with Adobe Photoshop® and Illustrator® can produce powerful, visually-rich, personalized image and graphic templates and effortlessly merge them into XMPie publishing—in print and online. Providing even more control and customization, you can select which template to use for each recipient, allowing you to use completely different visuals for different recipient profiles.

uChart™

Design-Rich, Data-Driven Charts and Graphs

Like uImage, XMPie uChart helps you produce campaigns that incorporate visual data – but this time represented as personalized charts. Whether you use financial data, regional data, or virtually any type of business data, uChart gives you the tools needed to graphically communicate your message.

world.energy

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World EnergyPO Box 12345San Diego, CA 12559

1.888.POWER 4U1.888.562.1234

World EnergyPO Box 12345San Diego, CA 12559* 1 5 0 0 5 6 5 5 9 6

Account # 358-442-75-29 3

Timothy Anderson15668 Cerasus AvenueMalibu, CA 12895-8521* 1 5 0 0 5 6 5 5 9 6

www.worldenergy.com/account

Average Daily Cost2008 $8.002007 $7.602006 $5.89

Average Daily Therms2008 8.922007 10.202006 9.56

Total Degree Days2008 9872007 1,1052006 1015

Meter Reading -- Meter Number 5658988Current: 5871 Estimated Reading - March 23, 2008Previous: 6872 Actual Reading - February 7, 2008

255 x 1.015 BTU Factor = 258.28 Therms

RESIDENTIAL HEAT SERVICEDelivery Charges Monthly Customer Charge 8.99First 20 Therms 20 @ $0.15688 3.5921 - 50 Therms 30 @ $0.0823 1.75Over 50 Therms 206.35 @ $0.002 7.58Natural Gas Cost214.2 Therms x $0.83 135.78TaxesUtility Fund Tax $254.66 @ .1% 6.59TOTAL AMOUNT DUE: $198.23BILL DATE 3/08/2008, DUE 3/31/2008

Your Current Bill is $198.23 due by 03/31/2008

To sign up for Budget Plan

Pay 98.00 and check here ________

Services For:Timothy Anderson Account 358-442-75-29 3

Payment Information Previous Balance 194.3502/29 Late Payment Fee 25.00

Total Payments and Balances $219.35For services at the following location:15668 Cerasus Avenue, Malibu

Visit the “My Account” section on worldenergy.com to conveniently:

Pay your bill•

Sign up for e reminders•

Start a budget plan•

Schedule automatic payments•

View usage history•

Total Due by 3/31/08

$417.58

ANDERSON ENERGY PROFILE

PLEASE DETACH AND RETURN WITH PAYMENT

world.energy

world.energy

world.energy

World EnergyPO Box 12345San Diego, CA 12559

1.888.POWER 4U1.888.562.1234

World EnergyPO Box 12345San Diego, CA 12559* 1 5 0 0 5 6 5 5 9 6

Account # 145-236-46-74 9Anthony Jacobs475 Millan WaySan Fransisco, CA 12895-8521* 1 1 0 2 3 6 4 5 9 2

www.worldenergy.com/account

Average Daily Cost2008 $6.002007 $7.602006 $5.50

Average Daily Therms2008 4.922007 5.202006 6.56

Total Degree Days2008 9552007 8992006 855

Meter Reading -- Meter Number 4658879Current: 5871 Estimated Reading - March 23, 2008Previous: 6872 Actual Reading - February 7, 2008

255 x 1.015 BTU Factor = 258.28 Therms

RESIDENTIAL HEAT SERVICEDelivery Charges Monthly Customer Charge 6.88First 20 Therms 20 @ $0.15688 2.5921 - 50 Therms 30 @ $0.0823 3.56Over 50 Therms 206.35 @ $0.002 2.36Natural Gas Cost214.2 Therms x $0.83 115.23TaxesUtility Fund Tax $254.66 @ .1% 6.52

TOTAL AMOUNT DUE: $136.19BILL DATE 3/08/2008, DUE 3/31/2008

Your Current Bill is $136.19 due by 03/31/2008

To sign up for Budget Plan

Pay 71.00 and check here ________

Services For:Anthony Jacobs Account 145-236-46-74 9

Payment Information Previous Balance 89.3502/24 -89.35

Total Payments and Balances $0.00For services at the following location:475 Millan Way, San Fransisco

Visit the “My Account” section on worldenergy.com to conveniently:

Pay your bill•

Sign up for e reminders•

Start a budget plan•

Schedule automatic payments•

View usage history•

Total Due by 3/31/08

$136.19

JACOBS ENERGY PROFILE

PLEASE DETACH AND RETURN WITH PAYMENT

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Create Conversations That ClickMarketing is changing. In today’s world, both B2B and B2C marketers – and the service providers that support them – must be able to establish ongoing communications across print and new media with consistent messages that are relevant to each recipient. Campaigns must become continuously-refined conversations, not personal lectures. That takes integration. To be effective, each touch point needs to be viewed not as an isolated event, but part of a strategic, integrated communications plan. Given that, the challenge lies not in whether to adopt variable cross-media as a strategy, but in how to implement it cost-effectively and in a way that allows you to expand your reach, bring relevancy to marketing, and deliver increased results.

By bridging the gap between digital print and new media, XMPie is revolutionizing the way marketers create, implement, measure and refine one-to-one campaigns. XMPie’s exclusive technology makes it possible to track an entire cross-media campaign from a single database.

With each contact – across print, e-mail, Web and other new media – information is collected and instantly updated. This powerful capability provides new opportunities to continue the dialogue and provide meaningful follow-up within moments of a customer or prospect interaction. Updates made in a Web form can be used to drive dynamic Web content, prompt a phone call from a sales or customer service representative, or be immediately available for the next wave of a print campaign.

Fulfillment DeliveryPersonalized Packaging

Follow Up – RURL Satisfaction

Survey

Redeploy as Two-Year Phone Contract Date Approaches

Two-Year Client RetentionMailing Program

E-mail

Direct MailResponse URL

Website

Mobile

Integrated, Interactive Cross-Media Campaigns By combining direct mail, e-commerce and e-mail marketing with Response URLs, custom packaging and

post-sale personalized customer surveys, a targeted, response-generating campaign can be implemented and optimized for maximum ROI. Response URL (RURL) is XMPie’s terminology for an integrated cross-media response mechanism. By contrast, a Personalized URL (PURL) is more generic and sometimes relates only to a personalized

website that may not be integrated with any other media (e.g. print, e-mail or Web) in a campaign.

Talk with your customers, not at them

To learn more about the full line of XMPie products orto try a free trial of XMPie uDirect Classic,

visit www.xmpie.com, call (212) 479-5166 or e-mail info@xmpie.com.

Ensuring your success in the business of one-to-one

A Community of Users As an XMPie customer, you’ll have the opportunity to participate in the XMPie Users Group, an assembly of users that meets and openly shares knowledge, experiences, improvements and tips for developing successful variable data campaigns. Through interactive forums, an online library, an annual user conference and other programs and activities, you’ll have access to the most up-to-date information about best practices, products, services and technologies. Find out more about the XMPie Users Group at www.xmpieusers.org.

Maximize Your XMPie CapabilitiesXMPie’s Customer 1to1 Business Development Program includes a portfolio of training materials, webinars, sample applications and other marketing support materials to help customers fully leverage their capabilities in variable data print, personalized Web-to-print and cross-media marketing. XMPie Marketplace Gets You Ready to GoThe XMPie Marketplace website provides “ready-to-go” uImage Adobe Photoshop and Illustrator templates, with all required XMPie print and Web assets, for development of attention-getting, sales-generating communications. Best of all, the images and graphics are royalty-free and can be used how you like, as often as you like. Visit the XMPie Marketplaceat http://www.xmpie.com/marketplace.