xianmin xi jedec

7/27/2019 Xianmin Xi JEDEC

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World Electronics Forum

Xianmin Xi, JEDECRepresentative in China

January 10, 2011Las Vegas, Nevada


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JEDEC: Who We Are

JEDEC is the global leader in the developmentof standards for the microelectronics industry;

Over 3,000 volunteers work together in 50technical committees;

Nearly 300 member companies worldwide,representing over 90% of total globalsemiconductor revenue;

Semiconductors provide the enabling

technology for thousands of products andservices used every day, including PCs, mobiledevices, medical devices, appliances andautomobiles.


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JEDEC: Who We Are

JEDEC standards are widely adoptedthroughout the world and promote globaltrade;

JEDEC standards are open, voluntary and free

for all to download via its website; JEDEC has published and maintains over

1,000 industry standards and publicationsserving all segments of the microelectronics

industry.


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JEDEC stands firmlybehind the principlethat open, global,

voluntary standardsfoster innovation and

reduce barriers to

free trade.


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Open Standards Promote

Global Trade

Open standards enable and grow markets, andare the basic building blocks of the digitaleconomy;

A single set of standards for the world market,reached through industry consensus, avoidsmarket fragmentation resulting fromincompatible or conflicting standards;

Participation in standards setting isglobalizing; helping to address the issue ofrestrictive regional or national standards asbarriers to trade.


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Open Standards Promote

Global Trade

Standards play a key role in the global economy;defining product types and establishing quality andreliability expectations. This encourages internationalbusiness and removes barriers to trade. Buyers are

more confident, and sellers have a larger market. Standards enable innovation by lowering component

prices while maintaining quality. Competition based onproduct enhancements and differentiation leads to amuch larger market than proprietary products could

foster.


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From a macroeconomics perspective, it issignificant that standards make a greater

contribution to economic growth than patents orlicenses, that export-oriented sectors of the

industry make use of standards as a strategy inopening up new markets, and that standards

help technological change.

Economic Benefits of Standardization published by DIN German Institute for

Standardization e.v., p. 4.


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Standards Enable Markets:Semiconductor Memory

Semiconductor memory standards fromdynamic RAM chips and memory modulesto DDR synchronous DRAM and flashcomponents have enabled huge markets

in PCs, servers, digital cameras, MP3players, mobile and smart phones,automotive and HDTV, to name just afew;

JEDEC has created most of the key standards forsemiconductor memory on the market today, includingthe JEDEC DDR3 SDRAM standard, which is the latestbroadly adopted memory industry standard.


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As applications for flash memoryhave become more diverse, JEDEC

has focused on defining standardsto foster market growth andfacilitate broad adoption, including: Solid State Drives (SSDs)

Universal Flash Storage (UFS) eMMCTM

Standards Facilitate Technology Adoption:

Flash Memory


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Standards Ensure Reliability:Lead-Free Manufacturing

RoHS (Restriction of Hazardous Substances a 2003directive by the European Union) led to one of the mostsignificant shifts in electronics manufacturing processes to

occur in the last 50 years; The transition to the use of lead-free materials redefined

reliability concerns for the entire electronics industry;

JEDEC and IPC collaborated on key lead-free standards*to address the numerous challenges resulting from the

shift

standards which have proven essential to theongoing transition.

*J-STD-020, J-STD-033, J-STD-609, etc.


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On the other side

of the coin,standards mayalso impede free

trade.


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When Standards Act as Barriers to

Trade National and regional standards may adversely

impact global trade, technology advancementand industry development by fragmenting the

market and increasing costs for suppliers; Such actions impede the ability of foreign

companies to access the restricted market,and also limit the ability of companies in the

restricted market to serve external markets; Standards as protectionism are short-sighted

and self-limiting.


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China: An Example of Both Aspects

Principle With its accession to the World

Trade Organization in 2001,China also assumed obligationsunder the Agreement on

Technical Barriers to Trade(TBT Agreement), whichincludes rules and proceduresrelated to standardsdevelopment

China set a goal of basing 70%

of its national standards oninternational standards within5 years of issuing regulationsin 20021

Implementation China has also been actively

pursing the development ofdomestic standards for self-protection in trade in some

sectors2 For example: WAPI vs Wi-Fi

case (2006) The ChineseWAPI standard threatens toblock all Wi-Fi based ITproducts outside of the

Chinese market

1. GTW Executive Summary 2003 Report to Congress on Chinas

WTO Compliance, Dec. 11, 2003

2. USITO Written Comments to the U.S. Government Interagency

Trade Policy Staff Committee, In Response to Federal Register

Notice Regarding Chinas Compliance with its Accession

Commitments to the World Trade Organization.


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China: CMSSC and JEDEC

The Chinese Mobile Storage StandardsCommittee (CMSSC) was formed to developmobile storage standards specifically for the

Chinese market; Over time, JEDEC has engaged with CMSSC to

help convey the benefits of global, openstandards;

CMSSC is now planning to work with JEDEC ondeveloping SSD standards consistent with theglobal JEDEC standards for this technology.


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Support policies that encourage activeparticipation in open, global standardization bymarket players everywhere, and help reduce

non-tariff barriers to global trade.

How Can You Help?


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Questions?


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Thank You

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