©2013 Xerox Corporation. All rights reserved. Xerox® and Xerox Design® are trademarks of Xerox Corporation in the United States and/or other countries.

Geetha Manjunath, Ph.D.

Area Manager - Data AnalyticsXerox Research Center India

December 2013

Xerox Innovations inUrban Parking

We are the world’s largest enterprise forbusiness process and document management.

• Presence in more than 160 countries

• Acquired Affiliated Computer Services, an industry leaderin business process and IT outsourcing, in 2010

• More than 140,000 employees worldwide

• Annual revenue of ~$23 billion, more than 50% from Services

• Named to Fortune Magazine’s list of World’s Most Admired Companies

Transportation, Healthcare, Customer Care, HRS, F&A, …

Today, Xerox is so much more thanphoto-copying.

Video

A Recognized Leader in Transportation

Worldwide rank intransportationservices togovernments.

million parkingviolations processedannually.

billion in electronictoll collectionpayments annually.

countries host ourtransportationsolutions world wide

billion state revenuefor commercialregistration and fueltax fees processedannually.

billion publictransport transactionmanage annually

million and morepublic transporttickets processeddaily.

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1.4

37

4

#1

48.8

35

100

billion annual tolltransactionsprocessed annually

million and more tripdocuments scannedand processed fortrucking companies.

$5

December 26, 20133

Xerox Innovations in Transportation

Electronic Tolling• Decrease congestion,

increase accuracy,..• Recognize type of vehicle• Violation processing• Dynamic pricing

Photo Enforcement• Deter careless driving and

keep the public safe• School Bus Safety• Red light enforcement• Speed violations

Public Transportation• Data Analytics• Data from multiple sources• Contactless Ticketing• Intuitive Visualization• Route Planning & other

valuable services

Parking Management• Off-street and On-street• Dynamic pricing• Sensors to identify

available parking slots• Video-based complete

automation

December 26, 20134

“Parking” is more than just backinginto a space…

…Taking the pain out of parking.

Customerdecides to

drive todestination

Customerdecides to

drive todestination

Driving toand

searchingfor available

parking

Driving toand

searchingfor available

parking

Understand-ing SignageUnderstand-ing Signage

Paying forparking

Paying forparking

Adding timeor exiting

Adding timeor exiting

Getting,paying, and

disputingtickets

Getting,paying, and

disputingtickets

Parking is a Process

5

Create deterrence by maximizing collections.• Enforcement officer training• Productivity studies• Noticing and collections

Reduce costs by boosting productivity.• Dashboard views and reports• Periodic consulting studies• Dynamic pricing system

Optimize space utilization and revenue.• Appropriate meter technology by area• Device management (meters, sensors, etc.)• Stakeholder integration (residents, merchants, etc.)

Reduce the time a customer spends on parking.• More convenient payment options• Parking guidance systems• Exceptional customer support via phone, web, etc.

StreetOperations

Compliance

System Supportand Analytics

The CustomerExperience

Total Parking ManagementParking is only the start of your journey

Key Objectives

On-Street and Off-street Parking Solutions

Violations Processing and Enforcement

Pocket Enforcement Officer

Merge: Multi-source Data Integration

Parking Meter Management

Parking Fee Collections

Integrated ANPR – Ticketless parking

26 December 2013 Xerox Internal Use Only7

• Xerox operates parkingmanagement solutions in 30U.S. cities and 88 U.K. citiesand councils.

• Market leader in parking forcities for nearly 30 years

• System supports over150,000 meters

• 16 million parking ticketsprocessed annually for ourclients

©2013 Xerox Corporation. All rights reserved. Xerox® and Xerox Design® are trademarks of Xerox Corporation in the United States and/or other countries.

Smart Parking atLos Angeles

A Case Study

LA faced the same challengesaffecting every city:

• Congestion and emission• 20-30% is cruising• Time wasted circling for a space• Disparate technology• Manual and burdensome

processes

‘The High Cost of Free Parking’ congestion is caused by drivers searchingfor a place to park’

‘Varying metered parking rates by location and time of day to createavailability, aiming at 85% (about 7 cars for every 8 spaces is theoptimum’) to reduce congestion’(Prof Donald Shoup)

The Problem

Smart Parking in LA powered by Merge®

10 LA Express Park Explained VideoLA Express Park Explained Video

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LA Express Park™ Case Study• Dynamic pricing across 6,300

spaces in pilot area

• Ensure 10 to 30% of spaces areavailable

• Reduced rates at 60% of spaces(increased in 27%)

• 10% reduction in parkingcongestion

Dynamic pricing well received• City Administrators can now adjust

pricing to achieve policy objectives• Reduced travel prime• Direct motorists to under-utilized

parking spaces• Real time reporting for

maintenance and enforcement

Optimize Operations: Data Analytics

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ParkingData

Sources

ParkingData

Sources

WirelessMeters

WirelessMeters

Pay-by-cellPay-by-cell

Enforce-ment

Handhelds

Enforce-ment

Handhelds

SpaceSensorsSpace

Sensors

ViolationCollectionsViolation

CollectionsMeter

CollectionsMeter

Collections

MeterMainten-

ance

MeterMainten-

ance

Off-StreetRevenueOff-StreetRevenue

SpacePolicy /Signage

SpacePolicy /Signage

$

$

$

$

$

$

$ = revenue related

Merge®

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Enterprise Service Bus

ManagementDisplays

Parking Finder –Public facing Website

AdjudicationSupport

Dynamic PricingAnalysis

MeterManagement

SensorManagement

AdjudicationSupport

Off-StreetManagement

CollectionsManagement

PricingAnalytics

PolicyManagement

CustomerSupport

WorkforceManagement

AssetManagement

UserMessages

Reporting &Dashboards

Management Dashboards& Reporting

Azure Cloud

RegionalTransportation

Authorities

NavigationSystems(GPS)

Cell Phone Apps -Guidance andPay-by-Cell

Multi-SpaceMeters

Sensors

Single SpaceMeters

Public WebAccess

ViolationsProcessing

HandheldEnforcement

DynamicMessage Signs

Off StreetFacilities

MergeDatabase

Merge®

GuidedEnforcement

Functional Application Capabilities

Policy andRate Setting

Public Website Interface – Find Your Space

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http://www.laexpresspark.org/

Pick yourindicator andsee it appearin map

Real-time Space and Blockface Views

15

Drill down to anindividual meter

Address based, Point of Interest, andMeter Number location searching

Blockfacesummary ofOccupancy,Payment &MaintenanceStatuses

Complete Picture – Merging 5 Data Sources

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Click on activitytab and see whathappened at aparticular spaceover a single day,includingpayments,occupancy/sensors, maintenance,policy, andissuance.

Five data sourcesmerged into asnapshot of aspace.

Adjudicators andCSRs can seewhen a ticket wasissued and themeter status

Directed Enforcement Integration

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• Map based DirectedEnforcement

• Fully integrating Merge® toPocketPEO™

• Directs enforcement officers toviolations in spaces served byCCTV or sensors

• Proven increases inenforcement officer productivity

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Weekday

Weekend

TIME BASED

POSITION BASED

EFFORT BASED

SEASONAL

Dynamic PricingIncentivizing Parking Behavior

The Pricing Engine

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Link to Video

Policy and Rate Setting

20

Open Data Allows for Integration withLeading App Providers

21

Motorists can pick the app of their choice ParkMe

Parker™

Customer Experience: GuidanceA key factor to reduce congestion is to provide information to motoristsbefore they make their trip – rates, availability, closures, etc.

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Nurturing strong competencies and creating an innovative culture

PARC, IncPalo Alto, California, USA

Fuji Xerox ResearchJapan

Xerox Research Centre IndiaBangalore, India

Xerox Research Center ,New York, USA

Xerox Research Centre of Canada

Xerox Research Centre EuropeFrance

Xerox Research: leveraging talent globally

23

24

Xerox Research Centre IndiaSpecial Focus on Emerging Markets

• Real-time visualizations of transport needs• Modelling Schedule adherence distributions• Route planning and traffic management

Transportation

• Predictive and preventive Healthcare• Creating Risk Models• Treatment planning

Healthcare

• Personalized Assessment• Prescriptive Analytics• Gamification

Education

• Techniques• Machine Learning, Statistical Analysis• Big Data , Audio/Video/Text Analytics• Graph Analytics and Semantic Web

25

For More Information

Visit http://www.xerox.com/transportation

Contact:Mr. Sudarshan Ranganathan, VP Solutions and DeliverySudarshan.ranganathan@xerox.com

Mr. Ignatius Peter, VP SalesIgnatius.peter@xerox.com

Dr. Manish Gupta, VP, Director - Xerox Research Center IndiaManish.Gupta2@xerox.com

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Q. A.

Pay-by-Cell : A World Without Meters?

50%(in 3 years)

26%

24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Oct

Jan

Apr Ju

lO

ctJa

nA

pr Jul

Oct

Jan

Apr Ju

lO

ctJa

nA

pr Jul

Oct

Jan

Apr Ju

lO

ctJa

nA

pr Jul

Oct

Jan

Apr Ju

lO

ct

Coin

MCC

PBC

Washington DC’s Pay-by-Cell Adoption Rate

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On-Street Parking Solutions Overview

• Operate parkingmanagement solutions in30 U.S. cities and 88 U.K.cities and councils.

• Market leader in parkingfor cities for nearly 30years

• System supports over150,000 meters

• 16 million parking ticketsprocessed annually for ourclients

On-street Parking Mission StatementDelivering intelligent parking and collection solutions for localauthorities that optimize compliance, revenue and thecustomer experience.

End-to-end Service CapabilitiesSystemsIntegration

FieldTechnology

ViolationsProcessing

Innovation InfrastructureInvestment

• Hardwareneutralintegration

• Enterprise levelback-endsystem

• Mission-criticalimplementation

• On-goingprojectmanagement

• Clientdashboards

• Meters

• Handhelds

• Sensors

• Pay-by-phone

• Photoenforcement

• Boot & Tow

• etc.

• Issuancetraining

• Handheldsoftware

• Pay by web, IVR

• Adjudicationsupport

• Customerservice center

• Delinquentcollections

• 3 researchcenters

• Dynamicpricing

• Real-time infosystems

• Account-basedsystems

• Over 5 patentspending

• Technologyfinancing

• Build – operate– transfer(BOT)

• Revenuesharingcontracts

• Long-termconcessions

• Internalfinancing

December 26, 201329

Xerox: The Leader in Smart Parking

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West• Los Angeles, CA• San Francisco, CA• 9 othersMidwest• Cleveland, OH• Indianapolis, IN• 2 others

Parking Mission StatementDelivering intelligent parking and collection solutions for localauthorities that optimize compliance, revenue and the customerexperience.

End-to-end Service CapabilitiesSystemsIntegration

FieldTechnology

ViolationsProcessing Innovation Infrastructure

Investment

• Hardwareneutralintegration

• Enterpriselevel back-end system

• On-goingprojectmanagement

• Clientdashboards

• Meters

• Handhelds

• Sensors

• Pay-by-phone

• Photoenforcement

• Boot & Tow

150K meterssupported

• Handheldsoftware

• Enterprisesoftware

• Noticing

• Customerservice center

• Collections

18M ticketsannually

• Millions onparking R&D

• 3 researchcenters

• Dynamicpricing

Over 15patentspending

• Build –operate –transfer (BOT)

• Public privatepartnerships

• Revenuesharing

$20Minvestment inIndianapolis

Northeast• Boston• Philadelphia, PA• 4 othersSouth• Dallas, TX• Washington DC• 6 others

Scotland• EdinburghEngland• W. London• 78 othersN. Ireland• N. IrelandWales• Denbighshire

County Council• 6 others

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