Who is Xebec Digital?Who is Xebec Digital?

•Xebec Digital has over 5 years of experience with a young team of 30 members specializing in various fields of Digital Marketing

•Experience across verticals like Education, Travel, FMCG, Banking and Finance, Ecommerce etc. in Digital Advertising

•Xebec Digital is the Digital wing of Xebec Communications Pvt. Ltd., a 20 year old full-service agency

• To be a world class company that develops and employs the best digital marketing strategies and creative solutions to build profitable brands.

• To build cutting edge digital platforms– for clients to engage with their customers– and create a community of brand patrons– which results in the desired business impact.

VisionVision

MissionMission

Xebec Digital’s Value Proposition

We take on our partner’s goals, and works towards creating a brand image and perception in the Digital space

We Engage. We Build. We ensure you are part of the buzz online

Brand SideBusiness Side

Key Benefit Descriptors

Suite of ServicesSuite of Services

We offer 360° Digital Services for your brand. In case you choose to use only some of the services, we will always work in the context of your brand identity as a whole

We offer 360° Digital Services for your brand. In case you choose to use only some of the services, we will always work in the context of your brand identity as a whole

DIGITAL PENETRATION IN INDIA—SOME STATISTICS

The number of internet users in India has grown by 25% in the last 12 months20 million Indians use the internet everyday. Of which, 2% are from the rural areas

and 59% access through the mobileAn average internet user spends 26 minutes online each day

The Digital Advertising is not just about building a website and having a Facebook page.

Google yourself and see what comes up

The Digital Advertising is not just about building a website and having a Facebook page.

Google yourself and see what comes up

•10 million 3G connections within 6 months of launch (equal to the base of wireline broadband connection)

•2nd largest user base for Google+ and Orkut in the world

•28% of travel gets booked online. 117 million transactions on IRCTC alone

•47% of the classified business is online

•7% of bank users access their accounts online

•25% of IT returns were filed online in 2010-11

•Close to 50% of music revenues in India, come from mobile downloads

India OnlineIndia Online

Currently, digital advertising has a 7% market share with a spend of Rs. 1850 crores ($415 million)

•376 million internet users by 2015

•38 million users transacting online by 2015

•Time spent online will grow by 27% per user

•Digital Advertising expected to grow and gain 9% market share with a spend of Rs. 7000 crores ($1.6 billion) by 2015

ProjectionProjection

•More than 4 in 10 Indians are likely to share (post a review/ Tweet) a negative experience•66% of Internet users check online reviews before making a purchase decision•Almost 50% consumers’ use and trust social media sites while making online purchase decisions•65% of car buyers in India use the Internet to research vehicles before buying

Influence of the Internet in the Decision Making Process in India

Influence of the Internet in the Decision Making Process in India

Users are influenced by each other. They work together to amplify a message and create an impact.

SO, WHY ARE YOU NOT THERE?SO, WHY ARE YOU NOT THERE?

Xebec Digital’s approachXebec Digital’s approach

• Being a young , enthusiastic and passionate team with 95% of us being below age of 28 and spending 90% of our time online, we understand how the Digital World works and get the vertical expertise from our mainline division

• We can ideate workable ideas that will enable real-time engagement between you and your audience

Digital StrategyDigital Strategy

Big Idea from our proprietary thinking tools

Big Idea from our proprietary thinking tools

Breaking down the Business Challenge to develop customized solutions

Breaking down the Business Challenge to develop customized solutions

Arriving at the Big Idea

Arriving at the Big Idea

With Xebec, achieving Goals is not Random

With Xebec, achieving Goals is not Random

ROI (Intangible)ROI (Intangible)

•Digital can help you get immediate reactions

•Experiment with communication

•Test new products and offers

•Discover new and potential markets

•Track consumer reaction

•Track digital conversations about your products and services

ROI (Tangible)ROI (Tangible)

•Track the number of users that click and interact with your brand •Track the number of users that show an interest in your product or service

•Track the number of people talking about you

Measurement and Analysis for Quantitative ROI

Measurement and Analysis for Quantitative ROI

•Measurability: Track the number of people viewing your ad (Impressions), interacting with your brand (Clicks) and Enquiring about your brand (Leads)

•Real-time Analysis and Reporting of the performance of each of the portals. Allowing, real time reallocation of budgets to get highest ROI

•Goal Flagging if portal targets are not achieved during the campaign

•Attributed Channel for Conversion that will show us the consumers online pattern from the time he saw our ad to the time he converted

•Path length i.e. how many times he interacted with the ad before converting

•Time lag i.e. time between first interaction and last before conversion

Why Xebec for your Digital Needs?

Why Xebec for your Digital Needs?

•End to end digital services from online marketing consultancy to delivery and tracking

•One of the evangelists in the digital space having over 5 years of experience

•Proprietary thinking tools to deliver digital solutions in alignment with the marketing goals

•In depth industry understanding of the top 5 verticals - Travel, Automobile, Ecommerce/ Retail, BFSI and Education

•Publish research papers on each of these industries

•Continuous research on new tools and technology which will help our clients become top players and lead the industry

Innovative InitiativesInnovative Initiatives

•First ones to develop a number enabled mobile website for easy navigation

•Took clients like Bank of Maharashtra and Symbiosis International University online for the first time

•First ones to develop the Reach-Engagement-Conversion matrix that leads to media effectiveness

•Developed a Directors Forum for SIU that allowed students to interact with Directors

•First study planner application on Facebook

•Brought 2 complimentary brands namely Credila and NextLeap, on the same platform to co-exist and benefit mutually

Some of our clientsSome of our clients

Some more clientsSome more clients

PROJECT• 360 degree digital visibility, that included a mobile

compatible website, visibility across educational (niche portals), horizontal portals and social portals.

• Realizing the need in the student community for mentorship, developed the Directors Forum that allowed students to interact with Directors of various institutes.

• Created social presence that helped address concerns on Symbiosis and encourage registrations

• Developed progressive communication to ensure the message was in sync with the student mindset

RESULT• Created an impact in the Student community through the

aggressive digital presence• Played a vital role in increasing total registrations by 10%

from the prevailing year• 50% of students engaging on the social platforms to

register for Symbiosis• Covered by 3rd party websites like WatBlog for the Digital

presence• 22% of enquiries generated register for SNAP, as against

the industry average of 5% conversion

Case Study #1

Symbiosis National Aptitude Test (SNAP)

Case Study #1

Symbiosis National Aptitude Test (SNAP)

BACKGROUNDSymbiosis University is one of the leading universities in India offering a range of UG and PG courses. Over the last 3 years they have been noticing a drop in registrations for their PG entrance test (SNAP). Our objective was to turn it around

Interactive Landing Page

Interactive Landing Page

Admissions EmailersAdmissions Emailers

Admissions EmailersAdmissions Emailers

Application Promotional Mailer

Application Promotional Mailer

Mailer for the second round of Communication

Mailer for the second round of Communication

Hurry Mailers!Hurry Mailers!

Mailers to increase fans on the FB page

Mailers to increase fans on the FB page

PROJECT DETAILS• From the range of products offered by BOM, we

selected the products that were in demand at the time and created a custom strategy for each one of them depending on the target customer online behavior.

• The products advertised included Home loan, SME loan, Term Deposits, Education loan and Branding Activity

CAMPAIGN RESULT• Built the Bank of Maharashtra brand in the

Digital Space• The traffic to the website increased by many

folds • Through the visibility, reached consumers with

102 million impressions (duplicated) and engaged with 2.65 lakh users

• Helped generated offline product sales for BOM

Case Study #2 Bank of Maharashtra

Case Study #2 Bank of Maharashtra

BACKGROUNDBank of Maharashtra is a PSU that undertakes traditional advertising. As their year ending was approaching, they needed to increase visibility and capitalize on customers investing at that time

PROJECT DETAILS• Jewelry is a luxury and high value category that

consumers are not comfortable purchasing online.• But, looking at the market scenario, we knew that

was the next place Gitanjali needed to be, to drive sales– Ecommerce in India is estimated to be USD

$10 billion i.e. $100 USD per internet user. 67% of ecommerce comes from Mobile users in India

– There are currently 17 million ecommerce users

• Took Gitanjali online for the first time on Google Search

CAMPAIGN RESULT• Created an interest in customers for Jewellery

Gifting• Encouraging users to purchase high value

products online• Increased their sales many fold with a 400%

return on their investment for digital sales and higher footfalls in their shops

Case Study #3

Gitanjali GiftsCase Study #3

Gitanjali Gifts

BACKGROUNDGitanjali Gifts is a leading Jewelry brand in India that has a large presence on ground and in the print media. The brands under Gitanjali have high brand equity and high recall value in the minds of the consumers. They had just launched their ecommerce portal and are looking to drive traffic to it

PROJECT DETAILS• Cox and Kings has a wide range of products

suited for all types of travel across age groups. • To engage with each of these TG’s we ran

themes and contests across all social platforms to enjoy higher brand recall and sale of packages

• The promotion was tropical to ensure it appealed to the mindset of the consumer

CAMPAIGN RESULT• Created a meaningful social media presence

which inspired people to travel• Created User Generated Content (UGC) that is

free of cost• Created conversation which adds to the equity

of the brand.• Increased Likes by 60% in 7 months without

media spend• Ensured almost 30 likes on average across all

posts, 5 comments and 6 shares• Ensured the highest Fans to Engagement ratio

in the Travel sector in India

Case Study #4

Cox and Kings, India

Case Study #4

Cox and Kings, India

BACKGROUNDCox and Kings India had a minimalistic presence on social platforms. They did not have any strategy in their implementation and realized that their consumers are primarily on this platform. Considering their product, they needed to engage their customer and inspire them to travel

• Members of IAMAI

CredentialsCredentials

Thank You!Thank You!