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P r e s e n t a t i o n o nP r e s e n t a t i o n o n

A-1 BIO REFRIGERATOR

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O N T E N TO N T E N T Introduction lue Glacier Tubes PRODUCT Features wot Analysis STP Pestle Os p`s Conclusions

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STARS IN REFRIGERATORS

ENERGY STAR refrigerators%requires 20 less

.energy Cut yourenergy bills by RS

15000 over thelifetime of your

.fridge

%Nearly 70 ofIndian electricity isgenerated with coal

,and natural gasreleases greenhouse

gasses into theatmosphere andcontribute to climate

.change ENERGY STAR

qualified refrigerators lessenergy and helpreduce impact on

environment

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, ,Today through the innovations from Blue Glacier Technology,we introduce a new and revolutionary product Blue Glacier

.Tubes These tubes are designed to remove heat and/ ,moisture from your freezer cooler greatly enhancing the

.operating performance of the systemAsupplemental ,energy system designed to enhance your

current evaporator and refrigeration system

Introducingntroducinglue Glacier Tubeslue Glacier Tubes

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eatures of :he Blue Glacier Tubes

Maintain a constant coldertemperature

( )Reduce kW Hours energy

/Increase throughput shorterdwell times

Increase time between/defrost extended production hours

Improve finished quality ofyour products

&Decrease frost moisturemigration

Decrease maintenance cost Decrease wear on refrigerationequipment

No additional utilities arerequired to use these tubes

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PRODUCT

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-1 Minute Door AlarmThin Wall

InsulationTechnology

Filter Indicator Water FilterPower Freeze and

Power CoolOptions

Surround Air FlowExternal Water and

Ice Dispenser

Cubed and Crushed Ice -In Door Pizza Pocket5 ENERGY STAR

Compliant

2 Humidity ControlCrispers

Temperature Sensors

5 Years Sealed SystemParts and Labor

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o "Detachable 15 HD

LCD TV with remotecontrolo DVD Connectiono Built In FM Stereoo Stereo soundo Energy 5 Star

rated refrigeratoro Ice and water

without opening the

dooro

o

o

o

Touch pad

Recipe booksCalorie CountsIn Built WIFIUSB Port

Dock stationCalendar .Room temp DisplayPhoto albumNo CFC Emission .2 1 watt RMS

speakers

Other Features

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S W

T

Strengths

Opportunities ThreatsO

Weaknesses

WOT ANALYSIS

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S

HUGEPOTENTIAL

MARKET

CAN BE FITIN SMALL

SPACE LIKE,HOTEL

,OFFICE HOUSEHOLD

MADE FORUPPER AND

HIGHERMIDDLE CLASS

Strengths

WOT ANALYSIS

NEW PRODUCT

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W

NOT FORLOWERINCOME.GROUP

DIFFICULT TO

HANDLE

COMPARINGLYAVAILAB

ILITY

Weaknesses

WOT ANALYSIS

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O

NEW PRODUCT HUGEPOTENTIAL

MARKET

MADE FORUPPER AND

HIGHERMIDDLE CLASS

.

CAN BE FIT IN SMALLSPACE LIKE

CAN BE FIT IN SMALLSPACE

, ,LIKE HOTEL OFFICE

HOUSE HOLD

Opportunities

WOT ANALYSIS

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EWUBSTITUTE

PRODUCTIGH COST ELIEVE INTHER

BRANDS

Threats

WOT ANALYSIS

T

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SEGMENTATION,MIDDLE CLASS,UPPER MIDDLE CLASS UPPER CLASS

TARGETTING, ,EXECUTIVES BUSINESSMAN SPORTS

.AND FILM CELEBRITIES

POSITIONING.STATUS SYMBOL

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.1 MULTITASKING

.2 POWER SAVING

.3 ECO FRIENDLY

.4 FIT IN LIMITED SPACE

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: - .P pro industrial policy: .E Recession gone Money is on

:S status symbol sociallyacceptable

:T open to high technology

:L legally acceptance: -E Eco friendly

Pestle

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Occupants : .High income group

,Objects : .Multi tasking fridge

Objectives : - .Multi usability

Organizations : + .B2B B2C

Operations : .Household electronic market

Occasions : Festivals

Outlets : .Retail and wholesale

7 Os

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Place DISTRIBUTIONS STRATEGY

The catalog will be available in small end.Showrooms

Product Available on all High end Showroomsin all Metropolitan cities and State

.CapitalsSelling of the Product on Star CJ and Home

.shop 18Product available for display on major

.retail shop .Use FIFO method

Give benefits to Retailers to push the

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Distribution channel