xbox live we summer 2011

8/6/2019 Xbox LIVE WE Summer 2011

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The Interactive Entertainment Revolution is LIVE


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Interactive Entertainment on the TV


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What the gamer sees when he turns on his console


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Xbox LIVE: A World of Entertainment

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Gaming ProgrammingSocial

Experiences


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Kinect for Xbox 360, already sold record 10m units world-wide sinceNovember launch


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AMERICAS

EMEA

ASIA PACIFIC

Global Reach 55 million consoles ** 35 million subscribers*

AmericasBrazil

Canada

ChileColombia

MexicoUnited States

AustraliaHong Kong SARIndia

Japan

KoreaNew ZealandSingapore

Taiwan

" Austria" Belgium" Czech Republic" Denmark" Finland" France" Greece" Germany" Hungary" Ireland" Italy

" Netherlands" Norway" Poland" Portugal" Russia" Spain" Sout Africa" Sweden" Switzerland" United Kingdom

** Microsoft Data / June 2011


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13% INCREASEIN FAMILIES WHO OWN XBOX CONSOLES*

10% INCREASE

IN PARENTS WHO OWN XBOX CONSOLES*

*Between September and December of 2010 Source: Interpret New Media Measure April 2011

The audience is broadening


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Xbox Western Europe AudienceConsole owners & profile

12.8 millionowners of Xbox 360 consoles in Western Europe*

* TGI Europa 2010

Everybody plays

60% male (index 123); 40% female (index 78)Family fun

54% married/partner (index 89); 50% have children in the home (index 172)

Hardworking

59% working (index 116); 16% full-time students (index 220)

Purchasing power

25% have total family incomes of50,000+

Free spirits40% single (index 153), yet only 5% live alone

Full houses

79% have at least 3 people living in home; 31% have 4 people in the home (index 152)


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Xbox Western Europe AudienceAge data

Console owners

* TGI Europa 2010

59 %of 15/34 years old*


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What the gamer will see / the advertising experience

Ad is standard 300x250, staticor video

FullscreenHDvideo

BrandedDes2na2on


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Xbox LIVE advertisingBranded Destination Experiences

A 300x250 ad unitclicks to the BDE

Thegamercanenteracustom

adver2singexperience.

o Customdesigno Anima2onso Soundso Videosinstreamingordownloado PlayandWinprogramso Personnaliza2on:

-GamerPictures

-Themes


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Taux de clic moyensur Xbox LIVE

Average CTR Online

vs. Xbox LIVE1

Average click through rate is above 2,5%

1

Online - Doubleclick 2009 Year In Reviiew US Benchmarks Xbox LIVE averages -MSFTInternal, June 2010 Campaign type normative data based on 100 randomly chosen campaigns12

Great results


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+17%

+14%+15%

Brand Rating PurchaseConsideration

BrandRecommendation

Over 20 campaign have been evaluated

1:

Lift is measured as the percent change between two respondent groups:Pre (unexposed to advertising) and Post (exposed to advertising)

Source: MSFT Internal Aug 2010, Interpret research on +20 Xbox LIVE advertising campaigns from Dec 08 Jul 1013

Great impact

xbox live we summer 2011

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