xaoc % chg - nielsen · 2020. 7. 7. · xaoc % chg chg in ranked impact dairy 17% | 87% beer,...
TRANSCRIPT
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Consumer behavior shifts: Pantry loading increased this week both online and offline. Many states with rising COVID cases led to brick & mortar dollar growth. Frozen took back the top department spot and online growth was driven by Beverages and Dairy categories.
Penetration and basket values remain strong in brick & mortar and online, while trips move closer to pre-COVID levels.
DEFINING PANTRY WITH CONTINUED REOPENING OF STATES
CONSUMER TRENDS
U.S. shoppers continue to stock up freezers with meals and novelties.
E-COMMERCE
CENTER STOREConsumer demand for frozen foods grows.
E-COMMERCE More buyers are fueling growth this week, while basket values continue to grow.
DEPARTMENTSBaby Care, H&B and Pet supplies continue trending upward.
STORESPenetration increases two weeks in a row.
How Americans Are Shopping During COVID-19Data through time period week ending 6/20
CATEGORY IMPACTS
ACCELERATED GROWTH
GROWTH DRIVERS
LUNCH COMBOS, TRADITIONAL YOGURT, GREEK YOGURT
FROZEN 24% | NA
COMPLETE MEAL, FROZEN NOVELTY, ICE
MEAT21% | NA
BEEF, FRANKFURTER, PACKAGED LUNCH MEAT
xAOC % CHG
CHG IN RANKED IMPACT
DAIRY17% | 87%
BEER, WHISKEY, SPARKLING WINE
PRODUCE21% | NA
PRE-PACKAGED SALADS, TOMATOES, BELL PEPPERS
ALCOHOL23% | 203%
B&M | e-Com
FOR FURTHER WEEKLY DETAIL, CONTACT YOUR LOCAL NIELSEN REPRESENTATIVE.
1
STATE LEVEL DRIVERS
BRICK AND MORTAR
Trip consolidation continues to diminish.
Data Source: Nielsen RMS Data Source: Nielsen Homescan
PENETRATION
FREQUENCY
BASKET VALUE +17%
week of 5/30/20week of 6/6/20week of 6/20/20 week of 6/13/20
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2 ONLINE CATEGORY GROWTH DRIVERS
52%ONLINE GROWTH
SINCE START
CLICK & COLLECTUP 96%
HOME DELIVERYUP 42%
-4%
+1%
17%INCREASE IN
BUYERS
0%NO CHANGE
IN TRIPS
14%HIGHER BASKET
VALUES
-2%
+15%
Nielsen E-Com Panel W/E 6/20/2020 versus YAG week
NC
+12%
Strong B&M growth in states with increased COVID cases.
+14%
-3%
-1%
Nielsen E-Com Panel
Grocery is contributing most to online growth this week.
NON-FOOD DEPARTMENTS
1
1
WE 6/20/20 vs YAGSource: Nielsen RMS
Shoppers continue to replenish Baby, Pet and H&B supplies.
Baby Care
1 W/E 06/06/20
1 W/E 06/13/20
Pet Care Health & Beauty
$% CHG VS YAGO-1%
+1%
1 W/E 06/20/20
Grocery Department +69%
Cheese +92%
Soft Drinks +112%
Sparkling and Spring Water +88%
$% CHG VS YAGOTotal US 13.8%
W/E 6/20/20
California 14.8%
Arizona 21.3%
Louisiana 19.6%
Tennessee 14.6%