x sense 360. c lient & p roduct 360 media europe oy xsense 360 -video brochure “xsense360 is a...
TRANSCRIPT
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XSENSE 360
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CLIENT & PRODUCT
360 Media Europe Oy
Xsense 360 -video brochure
“XSense360 is a traditional printed brochure that has various interactive digital content built into it. “
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VIDEO
Digital Pitching Video
“Ordering made easy” animation
First step – to determine what kind of videos are needed
Dialogue with the client => rewriting the script
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PRODUCTION
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PRE-PRODUCTION
StoryboardsLocation scoutingCastingPlanning the VFX and animations
With a small crew:ProducerDirectorCinematographerEditor/Animator
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SHOOTING THE COMMERCIAL
3 Days, 4 different locations
Small crew of eight students
Crew did extremely well and we were able to stay on schedule
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POST PRODUCTION
Editing, VFX, animations
Sending different versions to the client
Most problems occured when sending incomplete animations to the client
When the video got approved => Sound editing and color grading
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RESULT
Visually stylish videos that matched the clients needs…
…after a lot of feedback and editing
Dialogue with the client should be improved
Clients don’t necessarily understand the phases of producing a commercial video
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”Our partners from Dubai like the video a lot and they would like to use it right away. You have done a great job. The most important thing is what kind of impression does the video give about us. Does it rise people interest of us. And that it has already done.”
- Mikko NiemeläCEO360Media Europe Oy
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Xsense360 http://www.youtube.com/watch?
v=07cD_wRYuK0
Ordering Made Easy http://www.youtube.com/watch?
v=RA8TVUWZfo8