SCOTTwho is HE

10 THINGS?page 14

page 18

page 16

you didn’t know ...

TRENDSat your MCX.... page 12

HOTTEST

ISSUE 1, 2012

Would you like to contribute or be featured in Xinsider Magazine?

We are looking for associates to provide contenton a wide variety of topics:

A peek at our seasonal graphics!

Did You Know? “Lime” was the original scent of the bright green colored Magic Scents Crayons from Binney & Smith Inc., introduced in 1994 with mostly food scents. However, there were numerous reports that children were eating the food-scented crayons, so the food scents were retired and replaced withnon-food scents. The scent for the color bright green became “eucalyptus.”

WE’RE LOOKIN’ FOR YOU

Send your photos, articlesand stories to:

Xinsider@usmc-mccs.org

Consumables Social Media Trends Awards & Recognition Food & Hospitality OrganizationVisual Merchandising Careers TechnologyMarketing ...and many more!

2| X INSIDER 2012 - ISSUE 1

Want to leave your feedback?Take our survey: http://www.zoomerang.com/Survey/WEB22EHCCHJUSF

CLASSIC MCX exclusive clothing line for Men’s,

Ladies & Juniors 1775 Classic off ers moderately priced, traditional

silhouettes of basic wardrobe pieces. These basic wardrobe pieces are sized to fi t the

average physique

SILVER» MCX exclusive contemporary clothing line for Men’s and Ladies» 1775 Silver off ers garments with a modern, more form fi tting silhouette

KIDS» MCX exclusive clothing line for kids & babies» Off ers stylish key apparel items that are durable & aff ordable

OUR COST IS YOUR COST» Basic staple items for a Marine families at our cost» Basic staple items include: milk, smoking cessation, baby formula, diapers & bread

EXCHANGE SELECT» A money saving alternative to brand names» Your choice for quality and value with the following products: baby care items, vitamins, cleaning products, & toiletries

ANOTHER CORPS VALUE» Essential items for your home from the best in brand names at the lowest possible price….guaranteed!» Essentials items off ered: dinnerware, towels, small electrics & electronics

XTREME VALUE» Brand name items off ered as best and lowest cost based on competitive shopping analysis » In-store only program » Key items primarily on end caps in: consumables, tactical & athletic shoes

THE MCXvalueSTORY

WWW.MYMCX.COM | 3

The MCX Strategic Plan is committed to providing its associates and customers with an enjoyable experience

everytime they step foot inside their exchange.

CAMP LEJEUNE BEFORE

CAMP LEJEUNE TODAY

Our Facelift

ORGANIZATIONAL MILESTONES

MERCHANDISING BEFORE

MERCHANDISING TODAY

4 | X INSIDER 2012 - ISSUE 1

-Teresa Peck HQ Field Operations Director

Brilliance inExecution

ResourceOptimization

StrategicCommunication

DedicatedLeadership

* Aligning mission & goals to the Marine Corps* Discipline in execution of “Best in Class” organization standards* Defi ne standards and metrics, provide tools to deliver brilliance in execution* Continuous evaluation and improvement of standards

* Reinvestment and sustainment of facilities* Special events to drive support opportunities and sponsorship of MWR programs* Focus on associate and customer centric culture* Provides the single version of the truth. One voice with consistent delivery.

* Manage for optimization* Focus on consistency* Improved communication between all facets of MCX

* Team Focused* Inspired enthusiasm for the vision and remain committed to the mission* Strategic in establishing MCCS as employer of choice* Forward thinking with the ability to elevate organization to new levels of excellence

WWW.MYMCX.COM | 5

PLAN

National Freedom Day 1Ground Hog Day 2Super Bowl XLVI 5Valentine’s Day 14Fat Tuesday 21President’s Day 21Iwo Jima Flag Raising (1945) 23

Black History Month

“Baltimore Ravens:Ball So Hard University!”

HEATHER TACKETT,HQ Human Resources Training Specialist

“Do ya think Phil isgoing to come out and see

his shadow?”

RACHEL MELETIS, HQ RPOS Functional Analyst

“Baltimore RB i r

gg

FEBRUARY

“A life without loveis like a year

without summer.”

CHERIE RUSKIN, HQ Managment Analyst

DATES TO REME

6 | X INSIDER 2012 - ISSUE 1

Peanut Butter Lover’s Day 1National Anthem Day 3Daylight Savings Change 11March Madness Begins 13St. Patrick’s Day 17

April Fool’s Day 1 National PB & J Day 2 Easter Sunday 8 MCX Glamorama 11-17 Income Taxes Due 17 Earth Day 22 Admin. Professionals Day 25

APRILWoman’s History Month &National Frozen Food Month

Month of theMilitary Child

“Lois and Clark,M&M’s and Popcorn!!IS THERE A BETTER

COMBINATION THAN PB&J?!?!…I think not.”

DANNY FARMER,HQ Graphic Designer & Web Developer

“Save the Date!One whole week of beauty events.

Plus, bath & body and men’s skincare & shaving!”

k,korn!!nTERR

PB&J?!?!B !

MARCH

EMBER

M

WWW.MYMCX.COM | 7

8 | X INSIDER 2012 - ISSUE 1

Designer Month Brochure 3/1-3/25 HLMQS 2

March Barstow Flyer 3/1-3/31 W Only 1

March MCX/A 3/7-3/20 HLMPQST CK 8

March MCX/B 3/7-3/20 Y AERI 4

Spring Outdoor Living 3/14-6/30 HLMPQSTCKR 12

Mass Cosmetics Ad 3/21-4/8 LMPQ CKITY AIR

Spring Easter Parade/A 3/28-4/8 HLMPSQSTC 16

Spring Easter Parade/B 3/28-4/8 KY AERI 8

April Barstow Flyer 4/1-4/30 W ONLY 1

Surf and Skate (MCX Vibe) 4/1 LMPQST CK RI 12

Summer Scentsations 4/4-4/30 HLMPQST CKY AERI 8 (Fragrance Book)

April MCX 4/11-4/24 HLMPQST CKY RI 20

April Furniture Event 4/11-4/24 LMPQT KRI 6

Sweetheart Gifts 2/1-2/14 HLMPQSCKTY ARI 8

February Barstow Flyer 2/1-2/29 W Only 1

President’s Day Celebration/A 2/15-2/21 HLMPQS KT 8

President’s Day Celebration/B 2/15-2/21 CY AER I 4

Mid Winter Furniture Event 2/15-3/6 LMPQTK RI 8

Spring Home and Electronics/A 2/15-3/6 HLMPQST CK 12

Spring Home and Electronics/B 2/15-3/6 Y AERI 4

FEBRUARY

APRIL

MARCH

2012 MARKETING CALENDAR

LY 1

A = MCX AlbanyB = MCX BeaufortC = MCX Cherry PointE = MCX Elmore

LEGENDH = MCX Henderson HallI = MCX IwakuniK = MCX Kaneohe BayL = MCX Camp Lejeune

M = MCX MiramarN = MCX New RiverP = MCX Camp PendletonQ = MCX Quantico

3/28-4/8 K

Apr

Surf

Sum

S

F

P

P

M

S

M th B h

R = MCX Parris IslandS = MCX San DiegoW = MCX BarstowY = MCX Yuma

8 | X INSIDER 2012 - ISSUE N ERNNSIDE

The hottest young trends in the industry!

This year the MCX will add new feature promotional piece “Outdoor Living.” This 8 page catalog will showcase the latest aff ordable fashions for chic and simple outdoor living including lounge sets, dining and bistro sets, lighting options, grilling and outdoor cooking, yard games, umbrellas, patio décor and more. The piece will be designed with a contemporary look focusing on affordable style. March is Designer month at the MCX. Five Exchanges, Henderson Hall, Quantico, Camp Lejeune, Miramar and San Diego will pull out all the stops to present this designer-fi lled event to our style conscious patrons. In addition to outfi tting our customers with the latest designer garments and accessories, the MCX Designer Month guide will highlight the very latest in home electronics and table top products.

For Earth Day 2012 the MCX will again give away their reusable green shopping bag to all customers who make a purchase on Earth Day, Sunday April 22nd . This Earth Day give away will be sponsored by our MCX vendor partner community. What better way to let our core customer know about the latest and greatest brands and styles in young men’s and juniors surf, skate and casual wear, than in a 20 page, full-color glossy catalog just for them. This year’s MCX Vibe catalog expands to include timed point-of-sale discounts on the HOTTEST young trends in the industry… and all available at the MCX, as well as fantastic register-to-win merchandise andspecial events.

-Gary MillerHQ Retail Advertising and Marketing Coordinator

We are excited to align the MCX with best in class business practices as we prepare to launch the Retail Workforce Scheduler in early 2012. The Scheduler is currently in pilot at the Quantico Marine Corps Exchange and Marine Marts. We have been working closely with MCX

Never Fear The Scheduler is Near!Manager’s to refine the system to effectively meet the scheduling needs of the field. The initial commands to “Go Live” will be receiving notification for the Functional Systems and Implementation Team (FSDI) in theupcoming weeks.

{The Scheduler will not only change the way we schedule but how we plan our business and will

enable us to establish a standard and consistent way to optimize this process.

The Scheduler will benefit us in the following ways: • Increase customer and associate satisfaction • Ensure adequate shift coverage • Track Sales and Forecast Budgets • Reduce labor costs and payroll forecasting • Decrease significantly the time it takes to create and publish schedules -David Raley HQ Management Analyst

WWW.MYMCX.COM | 9

LOOK FOR THE LATEST & HOTTEST TRENDS

10| X INSIDER 2012

THIS SPRING AT YOUR MCX

WWW.MYMCX.COM |11

YOUR MCX SPRING BEAUTY BUYS

HENDERSON HALLA few young ladies test

out facial products

GUESSFun for everyone.

Already low MCX Priceson entire selection of

GUESS watches.

MICHAEL KORSThis lustrous, color-saturated

lipstick will deliver brilliant moisturizing color, lasting

comfort and shine.

TAYLOR SWIFTThe fl awless beauty

of freesia, apple blossomand raspberry spark aswirl of vibrancy and

feminine allure.

CLINIQUEMoisture-rich eye cream

diminishes the look ofundereye circles, shadows,

fi ne lines-instantly and over time.

iHOMERechargeable Mini Speaker, forlaptops, cell phones, handheld

game systems and more!

VERA WANGLovestruck gift set with

Eau de Toilette Spray, bodylotion and a fl irty cosmetic

bag, just for you!

All of herFAVORITES

Best

Seller

!

12| X INSIDER 2012 - ISSUE 1

BOYS WILL BE BOYS

It’s all aboutHIM

SHARPWhat could be better than watching your favortie

games on an 80” 1080P LED HDTV?

MARINE PRIDE

GraphicTees for

the Marinein you.

All original artwork.

XBOXYour ultimate

gaming console, now available

with 250GBat your MCX.

TOSHIBAThrive Tablet, 10.1”

Touch Screen with Google.Dual Cameras for Chat, ideo Confernce & Snap

Still Pcitures!

THULEA sleek, low profi le

commuter bag that allows easyin-use access. Be ready for work

or a weekend getaway!

CANNON24mm Ultra Wide-Angle

Optical Zoom, 5X Optical Zoom, Optical Image Stabilizer and

1080P HD Video Digital Camera.

WWW.MYMCX.COM |13

Calling all Facebook Stalkers, Twitter Addicts, YouTube uploaders! You may or may not use all of them everyday… But chances are you have visited at least one of them to see what all the fuss is about. Since the inception of the Internet the world

has taken up an addiction to information. One only fueled by the onset of social media. A revolution has sprang up and is taking everything and just about everyone by storm. The hold companies had over their stores and products are slipping away and falling right into the hands of the customers. To some this might be a scary thought, a “what are we going to do!?!?!?!” kind of moment. These people are the ones who have paid for radio spots, television commercials, and telemarketing phone calls in the past. This type

of communication was always directed AT you (the customer and super awesome employee). Social media has fl ipped the model upside down, and everyone is scurrying to fi nd out how to move forward. People are talking, communicating, and referring their friends like they have done since the beginning of time… the diff erence being: their circle of friends is loud, unafraid, and spanning the globe. Companies can no longer “control” or “harness” conversations about products, people, or their brand. The power is with the people. And that’s where we come in...

The Exchange has jumped head fi rst into this crazy world of the web and are working daily to improve. But where to start? How does the MCX brand make the leap from awesome store to awesome web-presence? Double Rainbows and Bacon obviously… and kittens… lotz and lotz of kittens. Seriously though, we needed to have a plan, and a pretty awesome one at that.

Did any of that make you smile (PLZ OH PLZ)? It illustrates one of our main concepts: Always try to be something worth talking about. The organization we support has a very rigid and defi ned set of rules, but Social Media isn’t anything like that. For some this is going to seem wrong, or possibly even irreverent. But talking to the customer isn’t an option, it’s a requirement. We like to think about it like this; Imagine that your attention span is money - every minute of your day is a dollar that you spend doing whatever it is you want to. [ That’s $1,440 dollars to spend, and you usually spend $420 dollars or more on sleep!] Would you spend 5 dollars worth of your time on talking to some uncool - unforgiving - very regulated robot?

HECK-TO-THE-NO

We would rather spend $5 dollars of our time watching something funny, playing a game, winning a prize, or just getting the information we are looking for. The reality is that this “attention currency” is being fought over by

By Danny Farmer

14| X INSIDER 2012 - ISSUE 1

WWW.FACEBOOK.COM/MYMCX

WWW.TWITTER.COM/MYMCX

WWW.MYMCX.COM

WWW.YOUTUBE.COM/MYMCX

WWW.FAAAAAAAAAAAAAAAACECECECECCCECECECECCECECECECEECECECECEBOOBOOOBOOBOOBOOBOOOOKOKOKKKOKOKOKOOKOKOKOO .C.C.C..C.CC.CCC.CCC..C.C.C.C.C.C.C.C.C.C.C. OOOOOOOOOOOMOOOOOMMMOOOOOOOOOOOOOOOOOMOMOOOOOOOOOOOOOOOOOOOOOOOOOOOMOOOOOOOOMOOMOOOOOOOMOOOOOOO /MMMMMMMMMMMMMMMMMMMMMMMMMMMM/MMMM/MM/M/M/MYMYMMYYMYMYYMYYMYYMYMMYMYMYYMYYMYMYMYYMYMYYMYMYMYYMMMYMYYMYYYYMYMMMMYMYYYYMMMMYMYMYMMYYYMMYMCXCXCXCXCXCXXCX

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your friends, your work, movies, games, television, commercials, billboards - you name it. If we aren’t relevant and interesting, we could potentially lose a customer forever... It’s as easy as that. With that in mind, we set out to create an idea that would carry us forward online and into the future. That idea is this: have a point of view, know your audience, and always present a unifi ed voice. As such, we hiked up our sleeves and got to building. So we present to you: www.mymcx.com. The site is still in phase one, but from there you can fi nd our social accounts and see

what direction our audience has dictated we take. The new sites are directly aimed at being relevant to “Scott”, and transforming ourselves into a new and exciting brand. This is design phase one, but it helps us to address and to fully embody the main fundamentals of the Marine Corps experience as defi ned in our research.

Did we mention it looks pretty rad too?

If you have any ideas please give us a shout over at mccssocialmedia@usmc-mccs.org. You never know, we might just give it a go!(the crazier the better)

We developed a persona that represents the Marine Corps as a whole... His name is Scott. Scott is a mash up of everyone in our largest group, the 18-25 Single Marine. So... Who is Scott? - Scott is a Single, 22 year old Male. - He is a high school Graduate, maybe some College. - He aspires to get promoted, and maybe attend some college - He loves sports (major / extreme), MMA, ESPN, music, movies, and playing games (beer/card/video) - His biggest fear is letting down his friends.

BrotherhoodEarning the admiration of othersLearning (and teaching what he has learned)Developing confi dence

Poor living conditionsLow payHierarchal

LIKES

HATES

Happening right alongside the social media revolution is a mass adoption of smart phones and mobile internet access. Going mobile is a must, and we are going to be right there with it. If you have a smart phone right now (or can go grab one from a friend) scan in this QR code below to be one of the first people to see the mobile mock-ups we have created. They are only images right now, but hopefully soon you will be able to see everything from the comfort of your very own screen.

WWW.MYMCX.COM |15

„ „-Heather Tackett

HQ Human Resources Training Specialist

The “I Can Do That!” program has been launched successfully at 16 Marine Corps Commands. It has had a signifi cant impact on the way we deliver World Class Customer Service at the Marine Corps Exchange. The “I Can Do That!” Program was established to provide the training and tools necessary for MCX associates to feel confi dent when making the right decision for the customer standing in front of them.

The program emphasizes the importance of centering everything we do as an organization around our valued customer. The Marines, Sailors and their families. We want them to think of the MCX as the fi rst place to shop and to have confi dence in our products, our people and the services we provide. In 2012 we will be shifting gears to focus on sustainment and program evolution. We will rely closely on the customer’s voice to let us know how we are doing so that we are able to adapt and change accordingly to ensure a great experience every time.

Please explain what happened to meYour clerk was rude and didn’t smileThen put up her close sign after you waited a whilePlease come with me I’ll ring you outI will take care of the problem without a doubtHere is a small gift for you todayI hope your next visit fi nds good things to say

BY BRENDA BARNBY

I can do that, you can tooIt’s exciting, let’s keep it newI can do that is what I’ll sayEvery morning as I start my dayI’m empowered to do my bestTo serve my patrons and their guestsHi, Hello, good day I sayHow can I assist you in your exchange today?You wish to browse, I understandI will be right here if you need a hand

Yes, I said I’m here for youWhat exactly can I do?You found it for less,elsewhere you sayI will match that price for you todayI can do that, you can tooIt’s exciting, let’s keep it newHi, Hello, good day I sayHow can I assist you in your exchange today?Oh my, you are upset, this I can see

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Since the launch of the I Can Do That Program in October 2011, The Marine Corps Exchange at Marine Corps Air Station Cherry Point has made many changes in how they view their working world. They take pride in bridging the gap and establishing repore with their customers. They recently stated, “Our associates are our voice and the front line warriors of customer service!” I Can Do That! has inspired the creation of an “US” Program comprised of their very own MCX associates! This employee centric program allows for two-way communication where the employees are able to express their thoughts, ideas, concerns and successes and in turn receive feedback and execution from top level leadership. Increased incentives and recognizing associates for a job well done has become a top priority at

Cherry Point. Recently, 59 minutes were given to all of the associates who worked the Wednesday before Black Friday. A sales associate from Cherry Point MCX stated, “Everyone worked really hard during Black Friday and it showed because our sales were off the chart!” The MCX and Marine Marts at Cherry Point were the fi rst to organize a “Flash Mob” on the sales fl oor. Associates dressed in Christmas attire and performed a choreographed dance to the Christmas song, “Rocking Around the Christmas Tree.” Associates were also able to wear ugly Christmas sweaters in the spirit of the holiday season. The MCX customers at Cherry Point responded positively as laughter and friendly conversation resounded from the sales fl oor.

CHERRY POINT, NORTH CAROLINA

WWW.MYMCX.COM |17

+ I began my retail career at Hecht’s (now Macy’s) in the training program. I worked in the stores as a Group

Sales Manager then was promoted to Asst Buyer in Men’s furnishings. I was then promoted to Senior Asst Buyer in Men’s Knits and sweaters.

+ From there I became the Boys 8-20 Active, Knits Shirts, Woven Shirts and Sweater buyer. Next was the

buyer for Men’s Underwear, Pajamas, Robesand Hosiery.

+ I left Hecht’s to become the Regional Sales Manager for Royce Hosiery selling

Dockers socks to department stores and specialty stores.

+ I left Royce to become the VP National Sales Manager for Nautica Men’s

Personal Furnishings. Next I was the Vice President, Regional Planning Managerfor Macy’s in Soft Home for theMid-Atlantic Region..

I was born on a military base in Illinois①

⑤ I love spending time with my family

⑦ I play softball on a neighborhood team

⑨ I have been on safari’s to Africa twice

② I’ve lived in: Illinois, New York, New Jersey & Virginia

③ I am Married

④ I have: 3 children 9 nephews & 5 nieces 1 brother & 3 sisters ⑩ My Hobbies are: traveling

golfing tennis scuba diving reading

⑧ I have more than 4 pairs of Holidaypants for Christmas, Thanksgiving,and St. Patrick’s day(all with the accenting socks)

⑥ My Favorite Teams: (in no particular order)Giants, Hoyas (I played football there),Yankees, Rangers & Knicks

Robert McLaughlinDivisional Merchandise Manager

for Consumables, HQ Quantico

10 |

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KNOW ABOUT

ROBERTMCLAUGHLIN

18| X INSIDER 2012 - ISSUE 1

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ARS

Rockstar is launching two new energy drinks. Rockstar Coconut Water is

designed for those who need a strong energy boost + recovery and hydration. It contains B-vitamins, caffeine, and electrolytes. Rockstar Xdurance is about performance energy and is designed to provide an energy boost to maximize your mental and physical performance.

This May will be a huge launch for the “Mike OR Ike” theater box candy campaign. Customers will get to read about the break up and vote for

Mike or Ike. The campaign will be on Facebook, Twitter, magazines, and billboards. We will run the Mike or Ike theater box candy 5/$5.00 during the month of May…..be on the lookout for the deliveryfrom McLane in April!

Mike and Ike is our #1 theater box candy!

February: Pepsiis launching a

new lineextension off Pepsi

called Pepsi Next.It contains 60 calories

per servingwhich is half

of a regular soda.

+ If you eat it, drink it or smoke it, the consumables team of

talented and dedicated buyers Wayne Barrett, Rebecca Fries,Kelly Knuuti, Karen Macdonald,and Eric Moore get it to the stores. We are constantly looking fornew and exciting items, flavors and tastes to bring to our Marines.

+Once we fi nd a product we negotiate a price, decide how

much we can sell and get it to the MCX stores. The most rewarding part of our job is that when we aresuccessful, all the profits from our work goes right back to theMarines and their families!

na

mMpsoM

CONSUMABLES UPDATE!

WWW.MYMCX.COM |19

{ JUSTIN R. SANDERS } GRADE: SGT/USMC DUTY STATION: CAMP PENDLETON, CALIFORNIA DEPLOYED TO: AFGHANISTAN TIG/TIS: 14 MONTHS/66 MONTHS

BEGINNINGS:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

SGT JUSTIN SANDERS GREW UP IN A SMALL Texas town of Odessa. He joined the Marine Corps in 2006 and attended Aviation Support Equipment Technicians School to become an aircraft electrical and refrigeration mechanic. Later in 2010, he decided to change the course of his career and turned his focus on retail. He became a Marine Corps Community Service (MCCS) Marine working out of Camp Pendleton California where he is stationed. He is currently on his fi rst combat deployment with MCCS Detachment 11.2 serving out of Camp Leatherneck, Afghanistan. He is assigned as a Warfi ghter Express Service (WES) Team Non-Commissioned Offi cer charged with providing health and comfort items to Marines and other service members in the most austere and isolated locations.

THE WES TEAM::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

THE WES TEAM MISSION CAN LAST ANYWHERE from 4 to 14 days and is consistently manned by two MCCS Marines for ground missions and one for air missions. The WES Team missions lead by Sergeant Sanders directly improved the morale and welfare of more than 10, 000 service members, while producing sales in excess of $373,000 in 11 missions, thus far. His personal contributions in the planning and organization of the WES Team missions have allowed this caliber of performance. Sergeant Sanders’ dedication and total commitment to the MCCS mission has rendered enduring results in the quality of life for the frontline service members.

marinespotlightmarine

spotlight

Mobile ExchangeCamp Leatherneck, Afghanistan

20| X INSIDER 2012 - ISSUE 1

merchandise from the Camp Leatherneck Exchange. This personal touch enabled him to maximize space, reduce redundant merchandise and increase the overall performance of his mission. In addition to directing the function of the Mobile Exchange, he set up the Morale Satellite system. This system was vital for Marines in austere locations with no other means of communication with loved ones. He ensured all Morale Satellite program initiatives

were operational by trouble shooting its capabilities after store hours. His personal contributions created a good rapport with Marine unit leadership. He uses his experiences, along with communication with unit leadership to make sound and timely decisions pertaining to scheduled stops and battle space movement which have enabled complete servicing of isolated units. Despite his rank, he is able to intelligently discuss issues pertaining to mission execution with Marines much senior to him. His eff orts while providing service to the Warfi ghter exceed the expectations of

Marine units and our coalition partners.

OVERCOMING:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

ON ONE PARTICULAR MISSION TO SUPPORTMarine units, Sergeant Sanders convoyed to a Patrol Base. Once there, geographical restrictions prevented entry to the Patrol Base and safe employment of the Mobile Exchange Truck. To the left of his position was a cliff and to the right was an impassable ditch with a foot bridge leading

GOING ABOVE AND BEYOND:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

THE SHEER AMOUNT OF MISSIONS COMPLETED, customers served and revenue generated have increased the standard by which others are measured by. Beyond the performance indicators,

his personal dedication has carried him through atremendous amount of adversity and potentially dangerous situations which may or may not have successfully worked out for other people. Sgt Sanders is diff erent; he is courageous and embodies those characteristics of men seldom seenoutside our Marine Corps. His esprit de corps and respect for the Warfi ghter is seen on every mission. Sergeant Sander’s initiative improved the methods of resupply while off mission. Prior to each mission Sergeant Sanders, used his notesfrom previous locations serviced to purchase

WWW.MYMCX.COM |21

into the Patrol Base. The security team had not planned to stop at the Patrol Base until provisions could be made for vehicle entry into the compound. This would mean that the Marines of the Patrol Base would not see the Exchange truck again until at least 25 days later. Altogether, those Marines would not have had an opportunity to purchase health and comfort items, tobacco or food for more than 2 months. As a solution, Sergeant Sanders volunteered to open his truck in the middle of the roadway. The Marines of the Patrol Base off ered to provide security for the Mobile Exchange. While on this roadway Marines swapped in and out of security positions around him to provide for the safe operations and ensuring all Marines were aff orded an opportunity to shop. All of this was accomplished as curious locals gathered around the roadway. Despite the inherent danger of this open position, Sergeant Sanders serviced these

Marines, collecting his revenue on his body while on the roadway. He understood that these Marines would not be serviced again for some time to come. His eff orts allowed for the servicing of the Patrol Base and the overall success of the mission. This mission resulted in record sales and customers served with zero cash discrepancies. Sgt Sanders professionalism, technical and tactical profi ciency, leadership and ability to perform under conditions of extreme adversity have been critical factors in the success of the Marine Corps Community Services Detachment. His people skills, attention to detail and managerial abilities allowed him to understand the mission and to direct mission resources to best support Marine units. All service members have been positively impacted by the results of Sergeant Sanders’ strong work ethic and dedication to the MCCS mission Sgt Sanders is married to Jamie Sanders and they have one daughter named Aalina. His future plans include Drill Instructor Duty and the completion of his Bachelors’ degree in Criminal Justice. Recently, he was selected to represent Headquarters and Service Company at the 2d Marine Logistics Group Meritorious Promotion board. He far outshines his competitors gaining the appreciation of his leadership and the admiration of his peers. -MSgt John Ramos, MCCS SNCOIC Helmand Province, Afghanistan www.usmc-mccs.org

Marine Corps Operational CampSouthern Afghanistan

22| X INSIDER 2012 - ISSUE 1

Limitations

We’ll Match That!

Find a lower price?

I found a better price than the MCX… • Let us know where & how much, and we’ll take care of the rest!• Items need to be identical in size, brand, model number... you get the idea! (Color can vary)

The dang thing went on sale right after I bought it… • Don’t you hate that? We do too. How about we refund the diff erence?• Take your time! You have 14 Days from when you buy it for us to match it, so don’t worry.

The only thing we love more than serving Marinesis saving them money. Sound good?

Keeping prices low.For over a century, we’ve known that our customers are people who serve their country proudly… And we strive to do the same. Everyday we give our level best to get you the products you want at the prices you deserve.Think of this as our way of saying we’re proud to support the best there is:The Few, The Proud, The Marines.

And like all programs, there are some limitations...

We can’t match:• Double and triple coupons• Clearance items or closeout prices• Going out of business sales• Membership clubs• Items that require purchase to get a competitor’s gift card• Competitor’s private label price promotions• Internet prices• Gasoline• Special orders• Tobacco• Firearms• Store and vendor rebates• Commissary prices

We double dog dare you.

I saw something in the All-Services Catalog that was cheaper…• Good fi nd! If it wasn’t a custom order from overseas (it should be marked in the catalog if it was) We will match it!

The ad I found said I could buy a certain quantity…• If you fi nd an ad that we match that mentions a specifi c quantity, we will do the same (dare we say MATCH)

Percent and Dollar-off Ads too?• We can’t match exact percentage or dollar off promotions, but we will match the out the door price - excluding tax!

WWW.MYMCX.COM |23

Good Eats:Southern StyleRed Velvet Cake

Ingr

edien

ts &

Mat

eria

ls

3 cake pansMixing bowlStand mixer/whiskVegetable oil for the pans 2 1/2 cups all-purpose flour1 1/2 cups sugar1 teaspoon baking soda 1 teaspoon fine salt1 teaspoon cocoa powder 1 1/2 cups vegetable oil1 cup buttermilk2 large eggs2 tablespoons red food coloring1 teaspoon white distilled vinegar1 teaspoon vanilla extractCream Cheese Frosting

Directions Preheat oven to 350o F. Lightly oil and fl our 3 (9 by 1 1/2-inch round) cake pans.

In a large bowl, sift together fl our, sugar, baking soda, salt, and cocoa powder. Whisk together oil, buttermilk, eggs, food coloring, vinegar, and vanilla.

Using a stand mixer, mix dry ingredients with wet ingredients until just combined and a smooth batter is formed.

I 2 3

“Cherish yesterday, Dream tomorrow, Eat cupcakes today.”

24| X INSIDER 2012 - ISSUE 1

Did you know that your very ownexchange has the equipment you

need to make this desert come to life?

Divide cake batter evenly among cake pans. Place pans in oven evenly spaced apart. Bake, rotate pans halfway through cooking, until the cake pulls away from the side of the pans, and a toothpick inserted in the center of the cakes comes out clean, about 30 minutes.

Remove cakes from the oven and run a knife around edges to loosen them from the sides of the pans. One at a time, invert the cakes onto a plate and then re-invert them onto a cooling rack, rounded-sides up. Let cool completely.

Frost the cake. Place 1 layer, rounded-side down, in the middle of a rotating cake stand. Using a palette knife or off set spatula spread cream cheese frosting over the top. Carefully set another layer on top, rounded-side down, and repeat. Top with the remaining layer and cover entire cake with remaining frosting. Sprinkle top with pecans.

4 5 6

WWW.MYMCX.COM |25

-The Food Network

We carry all of your favorite brands:Martha Stewart, Cuisinart, Kitchenaid, Calphalon & Presto!

Let’s Get Cookin’!

Ask a Sales Associate for Details. Sears is the nation’s largest home service

provider that now offers home delievery for MCX customers. The Sears Blue Crew now provides installation, hook up and haul away for all participating Marine Corps Exchanges. They will deliver and haul away any product purchased from the MCX from any department. They also have a professional instillation crew who will mount televisions, install surround sound systems, assemble furniture and connect appliances worry free. The Customer Care Representative will contact the customer on the night prior to delivery, in order to schedule a two hour delivery window. With this service, customers can now alleviate the stress of trying to transport and install these items. We are very excited about this program and are certain that it will increase sales for all Exchanges participating.

We’llDeliver itfor You!

We are proud to announcethat the MCX now off ers

Sears Home Delivery Service!

-MSgt. Jonathan S. LindquistHQ MRX Operations

Get the expert, professional service you expect from the

Sears Blue Service Crew.