Xilinx Confidential

Xilinx Customer MasterImplementation Lessons Learned – Mid

Stream

January 17, 2007

Xilinx ConfidentialXCM 2

Xilinx is a 22 year old high tech company

• “Fabless” semiconductor manufacturer• Produce programmable logic devices• 2005 Revenue was $1.7 Billion

A TopA Top--Ranking CompanyRanking Company

Xilinx has been recognized for setting a new standard for managing a high technology business

Xilinx has been recognized for setting a new standard for managing a high technology business

#4 #4 -- XilinxXilinx 20032003

#5#5-- XilinxXilinx 20052005

#6 #6 -- XilinxXilinx 20022002

#10 #10 -- XilinxXilinx 20042004

#14 #14 -- XilinxXilinx 20012001

Forbes Best Managed Semiconductor Company (2004)FORTUNE Best Companies to Work For (2001-2004)

• Highest ranking public company • Highest ranking high-technology company

• Operations in U.S., Ireland, Singapore• Global sales organization• 2005 #5 Great Place To Work

Xilinx ConfidentialXCM 3

Oracle 11i is the core of our application suite

Technology StackTechnology Stack

9iAS9iAS

DB 8.1.74DB 8.1.74

HPUX 11.0HPUX 11.0

E-Business Suite Functionality ImplementedE-Business Suite Functionality Implemented

Planning &SchedulingPlanning &Scheduling•Advanced SC Planning

•Constraint-based Optimization

•Global Order Promising

Discrete MfgDiscrete Mfg•Inventory Mgmt

•Bills of Material

•Cost Management

•Quality

•Project Mfg

FinanceFinance• General Ledger• Receivables• Payables• Cash

Management• Assets• Internet

Expenses

Human Human Resources (11.5.9 Resources (11.5.9

FP G)FP G)•HR Core

•Self-Service HR

•Advanced Benefits

•Training Admin

ServiceService•Service Contracts

•Install Base

•iSupport

PurchasingPurchasing

Order ManagementOrder Management•Order Management

•Shipping

•RMA

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Business Problem - Enable “One Xilinx”

• Establish a unique customer identity for all interactions across the Xilinx Demand Chain– Consolidated reporting across all the Xilinx Systems– Establish contact information one time – “We already know you”

• Requirement: All systems & process share a common definition of a customer and must be able to link their transactions to the common customer ID.

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XCM VisionProvide the infrastructure, software, and processes necessary to establish and maintain an integrated

centralized customer master repository. Enable the linking of transactional data to provide improved

customer reporting.

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We gained approval for the initial scope based on a phased approach

Feb Mar Apr May JulJun Sep Aug NovOct Dec Jan AprFeb Mar May Jun Jul Aug

‘06 ‘07

Duration Ten weeks

Scope• Develop initial

data model• Develop

roadmap and scope phase 1 implementation

• Define phase 1 governance approach

Duration Twenty-six weeks

Scope• Deploy XCM solution and

integrate initial set of applications

• Update data model as needed

• Implement interim governance and cleansing processes

• Prove value of integrated / cleansed data

Duration Twenty-six weeks

Scope• Develop integration for Phase

two applications• Revise data model as needed• Finalize definition of

governance and cleansing processes / organization

• Implement new governance and cleansing processes

Duration TBD

Scope• Align with DCO

activities• Phase

subsequent implementations with DCO

Phase 0Analysis, Strategyand Roadmap

Phase 1 Initial XCM

Solution Rollout

Phase 2 Expanded XCM Solution Rollout

Phase n DCO Alignment

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Our dates have shifted by 3 months, but we are on track for February

V. Implement1. Develop Implementation Roadmap2. Perform Production Install

VI. AMDOCS Integration1. Design & Development

IV. Build & Test1. Data Warehouse Integration Design, Build & Test2. On-going Data Load Build & Test3. Messaging Build & Test - HUB4. D&B Integration Build & Test5. Integration Testing

III. Design1. Initial data extract, load design & development2. Initial Data load & Validation3. Messaging Design & Functional Design for pub/sub4. TCA Set up/Config Design

14

03/15

16

05/15

15

04/15

I. Concept1. Develop Scope and Vision documents 2. Document business purpose and ROI

02/1501/1512/1511/1510/159/158/157/156/15

II. Requirements1. Clear Support Requirements2. Data Load Requirements3. Messaging Requirements4. TCA Set up/Config Requirements

3. Infrastructure Planning1. Analyze requirements and set up infrastructure

2. Data Governance1. Create Data Stewardship operating model2. Create Data Stewardship execution model3. Create Customer Admin Group framework

1. Project Management1. Project Mobilize2. Engage Stakeholders3. Ongoing Project Management

Activities Months 1312111094321- X

V. Implement1. Develop Implementation Roadmap2. Perform Production Install

VI. AMDOCS Integration1. Design & Development

IV. Build & Test1. Data Warehouse Integration Design, Build & Test2. On-going Data Load Build & Test3. Messaging Build & Test - HUB4. D&B Integration Build & Test5. Integration Testing

III. Design1. Initial data extract, load design & development2. Initial Data load & Validation3. Messaging Design & Functional Design for pub/sub4. TCA Set up/Config Design

14

03/15

16

05/15

15

04/15

I. Concept1. Develop Scope and Vision documents 2. Document business purpose and ROI

02/1501/1512/1511/1510/159/158/157/156/15

II. Requirements1. Clear Support Requirements2. Data Load Requirements3. Messaging Requirements4. TCA Set up/Config Requirements

3. Infrastructure Planning1. Analyze requirements and set up infrastructure

2. Data Governance1. Create Data Stewardship operating model2. Create Data Stewardship execution model3. Create Customer Admin Group framework

1. Project Management1. Project Mobilize2. Engage Stakeholders3. Ongoing Project Management

Activities Months 1312111094321- X

MilestonesMilestones

Project Plan

Requirements Complete

Design Complete

Build CompleteIntegration test Complete

Phase I Go-Live

Data Stewardship Council formed

DW Reports

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What have we learned so far?

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Governance is keyLesson 1

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Customer Administration

System 1System 1

Customer

Data HUB

Customer Data

Librarian

Primary Systems Other “Customer” Systems

System 2System 2

System nSystem n

System 3System 3

System 1System 1

System 2System 2

System nSystem n

System 3System 3

DataGovernance

Governance is critical and must be established early (Primacy issues can be significant)

Other User OrgsOther User OrgsStewardship Counsel

SalesFox/Saba/IB

FinanceGD/AR

Svc Clarify

OpsOM

MktgeComm /

Performark

ITDW/B2B

BizOpsPriceBook

Stewardship Counsel

SalesFox/Saba/IB

FinanceGD/AR

Svc Clarify

OpsOM

MktgeComm /

Performark

ITDW/B2B

BizOpsPriceBook

Lesson 1

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If you think your data is bad…..Lesson 2

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Assume it is much worseLesson 2

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Select your partner(s) carefullyLesson 3

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IT can start it, but the business has to come along

Lesson 4

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You have to sell up the food chainLesson 5

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Examples of Potential Capabilities

• Integration with cost & revenue applications provides real-time Customer & Segment P&L

• Integration of all customer transaction systems enables powerful improvement to customer experience

• Use of data model in production environment(s)

• Cleansed and standardized data in production – limited reporting

• Integration between sales tools and customer data enables new forms of account management and more effective sales activities.

• Real-time notification of most customer activity enables closer management of disti inventory pipeline.

• Integration of opportunity tracking & order entry systems enables accurate win-loss tracking

• Initial integration with data warehouse enables selected reporting, e.g. Sales history by customer and segments

• Improved timeliness and accuracy of transactional data• Adoption of vetted, unique identifiers for customer and

transactions across selected systems

Year 1

Year 2

Year 3+

Master

Data

Strategic

Foundational

Functional

• Design initial data model

• Enable model in production environment

• Establish integration with 1-2 systems

• Establish interim data governance model / process

• Integrate 3-7 systems in six month delivery cycles

• Implement corporate governance structure and processes

• Design corporate governance model

• Expand shared nature of key data

• Significant completion of data and metadata models

• Integration with top 20+ systems

• Initial Alignment with DCO initiatives

• Full integration with DCO Initiatives

Transactional

Enabled by Hub

Deliver

Deliver / Enable

Enable

XCM Value

Xilinx ConfidentialXCM 17

Q & A