CONTACT

(503) 989-7589

wylie@hirewylie.com

hirewylie.com | linkedin: wylielauren

NICHE MARKETSART | TOURISM | PEOPLE | SPORT

SKILLS

- USER EXPERIENCE DESIGN 7 years

- BRAND MANAGEMENT 9 years

- CONTENT STRATEGY 5 years

- CREATIVE MARKETING 9 years

- CONTENT DEVELOPMENT 9 years

- ART CURATION 5 years

- SALES & LEADERSHIP 7 years

- COMMERCIAL PRINTING 5 years

- GRAPHIC & ENVIRONMENTAL DESIGN 9 years

- COMMERCIAL PHOTOGRAPHY 9 years

- VIDEOGRAPHY & EDITING 9 years

- ANALYTICS & TRACKING 9 years

TECHNOLOGY

Web, Mobile & App

Wordpress and CMS/CMR systems

Email marketing (all platforms)

Google Analytics & html editing

Adobe Creative Suite & Sketch

Illustrator, In-Design, Photoshop,

Premiere Pro, Lightroom, Audition

Microsoft Office

Word, Excel, PowerPoint, Outlook

EDUCATION

2003 - 2006 UT at Austin

bachelors in radio-television-film

minor: architecture

2001 - 2003 U. of Oregon

department of architecture

my EXPERIENCE - I am a full-service creative media storyteller.

Since 2009 I have been working as a freelance creative marketer and manager for a successful art gallery - I wear a lot of hats that I get to change everyday. I’ve acquired a evolving docket of assets for both a business and creative savant. By juggling my clients and their customers ever-growing needs, I’ve become the reliable, fast thinking, and creative individual I am today. When things get hairy, sometimes it’s just unavoidable, I’m the girl who will lead the team, creatively troubleshoot, and work endlessly until the hairiness is well, hairless. Oh, I’ll keep you team laughing too.

2010 – CURRENT | ART ELEMENTS GALLERY | artelementsgallery.com Marketing director and manager, reporting to the gallery owner • Co-started and executed all business operations and sales development. • Built a trusted brand to integrate into and enhance the culture and value of Oregon art. • Lead our team to curate a revolving inventory of over 2,000 unique works from 50 artists. • My efforts were a primary contributor to our increased sales and average sale price (ASP) asp year 2 $500 | year 5 $3,500 revenue year 2 174.37% | year 3 24.69% | year 4 15.25% | year 5 67.96%My latest achievements include ideation, design, testing, and implementation a new e-commerce, CRM, CMS, and POS solution that streamlined our work flows to reduce cycle time by 15% annually. This allowed me to re-direct our resources into a more robust marketing plan for 2016.

2013 - CURRENT | ABOVE THE PRESS creative media company Entrepreneur: UX & Media Designer, Content/Brand Strategy, Social Media Planner, & Print Broker

CLIENT – The Painted Lady Restaurant: Oregon’s only four star fine dining establishment • re-branded and developed all new marketing materials, content & website design. • initiating and implementing “Experimental,” an off-season weekly event that will increase revenue, build culture, and brand awareness for December 2015 - March 2016. • developed a marketing plan with scheduled assignments to empower team members.

ENTREPRENEUR: OregonWineCountry.travel - advertising & concierge platformAfter being a highly sought after concierge for the wine industry, I developed a web platform that personalized experiences for international tourists year round. “Rain or Shine, We love Oregon Wine Country” an off-season campaign Leveraged my relationships, sales, marketing, and design assets to produce the first region- wide off season campaign with 90 hand-picked B2B participants for 1,500+ B2C customers. • B2B sales & support – 50 boutique/luxury wineries and 40 lodging, touring, and retail partners. • B2C sales– 1,500 passports distributed to: • the guests at The Allison Inn & Spa ( just ranked #20 in the world by Travel + Leisure) purchased one passport for every guest staying at the luxury inn during March and April. • top executives and leaders in Portland thanks to partners at the Portland Business Alliance. • all products were available to purchase online through my responsive e-commerce website. Concierge Services - Listening to customers to plan their perfect trip to Oregon Wine Country • built hundreds of personalized itineraries, maps, and experiences to optimize the guest’s time, budget and travel needs. “If one does not understand that Lauren (Wylie) is eager, sincere, interested, and really wants to help they shouldn’t take any trips anywhere.” Tom from Dallas, Texas.I closed OregonWineCountry.travel in July 2015 after two profitable years. Though the company was making unprecedented headway in the region, I evaluated my efforts, the time needed to achieve success, and my personal fulfillment. In the end, the numbers and personal sacrifice didn’t add up to be the life I wanted to lead. I now look forward to focusing my energies towards one united mission.

Additional clients include: Travel Yamhill Valley, Yamhill/Carlton Wineries, Storrs Smokehouse, TRI Team PDX, Youth Outreach, Young Pros of Yamhill Valley, Renaissance Catering, the Ryan Gallery.

2009 - 2013 | CHEHALEM CULTURAL CENTER marketing director and fundraising specialist reporting to the executive director • Branded, marketed and developed collateral for a new 40,000 sq. ft. non-profit cultural center. • Concept developer and staff team leader for their annual gala, “Night of the Moon,” that has grown to raise $315,000 in 2015 in one evening with 250 guests.

2007 - 2009 | DISTINCTIVE DESTINATIONS: The Lions Gate Inn B&B and The Lake House manager, concierge & marketing directorProfitably managed and operated two hospitality venues in Oregon Wine Country.

2006 - 2007 | Pragelato Luxury Ski Resort, Pragelato, Italy culinary intern, reported to the sous and pastry chef

about ME - I’m a Native Oregonian with the heart of a Texan, the soul of an artist, and thetenacity, strength, and work-ethic of a small town farm girl. I love being part of a network that motivates and pushes the growth of creativity, community, athleticism, and well-being. Of course this is all paired with good food, family, friends, and a great glass of boutique wine, beer or coffee made in the Pacific Northwest.

meet WYLIE