WXII SizzlesDuring July Sweeps

July 2010 Highlights

MORNINGS ARE BRIGHT ON WXII!

In July’10, WXII News at 6am (M-F/6-7a) ranked #1 in the Time Period!

Source: Jul’10 Nielsen VIP

Station Program Time A18-34 A25-54 W18-34 W25-54

WXII WXII News 6am 6-7am 1.2 2.5 1.7 3.4WGHP Fox 8 News 6-7am 1.1 2.4 1.4 2.6WFMY Good Morning Show 6-7am 0.7 2.2 0.9 2.5

Younger viewers are waking-up to WXII News at 5a (M-F/5-6a) W18-49W18-49

WXII News at 5aWXII News at 5a 1.31.3WGHP Fox 8 5aWGHP Fox 8 5a 1.11.1

WFMY Good Morn. WFMY Good Morn. ShowShow

1.11.1

TODAY SHOW REMAINS MORNING LEADER ON WXII!

In Jul’10, The Today Show (M-F/7-9a) ranked #1 among All Key Demos!

Source: Jul10 Nielsen VIP

Station Program Time A18-34 A25-54 W18-34 W25-54WXII Today 7-9a 1.8 2.4 2.7 3.9WGHP Fox 8 News 8-9a 1.6 2.2 2.4 2.9WFMY Early Show 8-10a 0.5 0.8 1.0 0.9WXLV Good Morning America 7-9a 0.1 0.3 0.2 0.4

DAYTIME IS GROWING ON WXII!

Source: Jul’10 Nielsen VIP

In Jul’10, The Today Show (M-F/10-11a) ranked #1 among women!

Station Program W18-34 W1849 W2554

WXII Today Show II 1.2 1.6 2.1WGHP Rachael Ray 0.7 1.4 2.0WFMY People's Court 0.4 1.1 1.3WXLV Deal, Insider 0 0.1 0.1

#1 NOON NEWS ON WXII

Source: Jul’10 Nielsen VIP

In Jul’10, WXII News at 12n (M-F/12-1p) ranked #1 among All Key Demos!

Station Program Time A18-49 A25-54 W18-49 W25-54WXII WXII News at 12n 12-1p 1.2 1.6 2.0 2.5WGHP Fox 8 News 12-1230p 1.1 1.5 1.7 2.1WFMY News 2 at Noon 12-1230p 1.1 1.4 1.6 2.0

WXII IS THE #1 NEWS AT 5P!

Source: Jul’10 Nielsen VIP

WXII 12 News ranked #1 5p Newscast in the market among all key demos!

Station Program Time A18-49 A25-54 W18-49 W25-54WXII WXII 12 News 5-6p 2.8 3.6 3.4 4.6WGHP Fox 8 News 5-6p 2.3 3.4 2.4 3.6WFMY News 2 at 5 5-530p 1.2 1.7 1.5 2.3

WXII IS THE #1 NEWS AT 6P!

Source: Jul’10 Nielsen VIP

WXII 12 News ranked #1 6p Newscast in the market among all key demos!

Station Program Time A18-49 A25-54 W18-49 W25-54WXII WXII 12 News 6-630p 4.2 5.4 4.9 6.5WGHP Fox 8 News 6-630p 3.2 3.9 4.1 4.8WFMY News 2 at 6 6-630p 2.0 2.9 2.2 2.9

INSIDE EDITION TOPS IN ACCESS!

Source: Jul’10 Nielsen VIP

Station Program Time A18-49 A25-54 W18-49 W25-54 M18-49 M25-54WXII Inside Edition 7-730p 3.2 3.9 4.1 5.0 2.3 2.8WFMY Wheel of Fortune 7-730p 2.4 2.9 3.0 3.6 1.7 2.3WGHP TMZ 7-730p 2.5 2.9 3.5 4.2 1.5 1.7WMYV Two & Half Men 7-730p 2.1 2.3 2.5 2.5 1.7 2.2WCWG My Name is Earl 7-730p 0.6 0.8 0.9 0.9 0.4 0.7WXLV Deal or No Deal 7-730p 0.6 0.4 0.9 0.5 0.3 0.4

Inside Edition ranked #1 in Access (M-F 7-7:30p) in all key demos!

ENTERTAINMENT TONIGHT #1 IN ACCESS!

Source: Jul’10 Nielsen VIP

Station Program Time A18-49 A25-54 W18-49 W25-54WXII Ent. Tonight 730-8p 3.3 4.0 4.5 5.4WFMY Jeopardy 730-8p 3.0 3.7 3.4 3.9WMYV Two & Half Men 730-8p 2.2 2.6 2.7 2.8WGHP 5th Grader 730-8p 1.1 1.5 1.8 2.3WCWG My Name is Earl 730-8p 0.7 0.9 1.0 1.2WXLV Millionaire 730-8p 0.3 0.3 0.5 0.6

Entertainment Tonight ranked #1 in Access (M-F 7:30-8p) in all key demos!

ENTERTAINMENT THIS WEEK WINS WEEKEND ACCESS!

Source: Jul’10 Nielsen VIP

Station Program Time A25-54 W25-54WXII Ent. This Week Sat 7-8p 1.5 1.9WGHP Access Hllywd Wk Sat 7-8p 1.1 0.6WCWG King of Queens Wk Sat 7-8p 0.7 0.8WFMY Wheel/Jeopardy Sat 7-8p 0.5 0.4WMYV Legend Seeker Sat 7-8p 0.3 0.5WXLV Extra Wk Sat 7-8p 0.1 0.2

Entertainment This Week ranked #1 in Weekend Access (Sat 7-8p)!

WXII continues to be the #1 choice for Late News.WXII continues to be the #1 choice for Late News.

M-Su/11 p.m. RTG

A18-49A18-49 A25-54A25-54 W18-49W18-49 W25-54W25-54 M18-49M18-49 M25-54M25-54

WXII News at WXII News at 11p11p

3.43.4 4.44.4 3.83.8 4.94.9 3.03.0 3.93.9

WFMY News 2 at 11pWFMY News 2 at 11p 2.72.7 3.63.6 3.33.3 4.44.4 2.02.0 2.82.8

WXII THE LATE NEWS LEADER!

Source: Jul’10 Nielsen VIP

START THE WEEKEND WITH THE #1 NEWS

LEADER!

SAT/6 a.m. RTG

A18-49A18-49 A25-54A25-54 W18-49W18-49 W25-54W25-54 M18-49M18-49 M25-54M25-54

WXII News at 6-WXII News at 6-8a8a

1.21.2 1.51.5 1.41.4 2.02.0 0.90.9 0.90.9

WFMY Good Morn. 7-WFMY Good Morn. 7-9a9a

0.60.6 1.01.0 0.70.7 1.21.2 0.60.6 0.80.8

Source: Jul’10 Nielsen VIP

LENO IS THE LATE NIGHT LEADER!

Mon-Fri/11:30 p.m. RTG

A18-49A18-49 A25-54A25-54 W18-49W18-49 W25-54W25-54 M18-49M18-49 M25-54M25-54

Tonight ShowTonight Show 1.41.4 1.91.9 1.51.5 2.12.1 1.31.3 1.71.7David LettermanDavid Letterman 1.01.0 1.61.6 1.31.3 1.71.7 0.70.7 1.61.6

Source: Jul’10 Nielsen VIP

Greensboro/Winston-Salem/High Point Greensboro/Winston-Salem/High Point stays up late for WXII !stays up late for WXII !

RANK STATION PROGRAM TIME A25-54

#1#1 WXIIWXII Saturday Night Live Saturday Night Live (Sa)(Sa) 11:30p11:30p 2.62.6

#2#2 WGHPWGHP TMZ Wk (Su)TMZ Wk (Su) 11:00p11:00p 2.02.0

#3#3 WGHPWGHP Wanda (Sa)Wanda (Sa) 11:00p11:00p 1.31.3

#4#4 WXLVWXLV Desperate Housewives (Sa)Desperate Housewives (Sa) 12:00a12:00a 1.21.2

#5#5 WFMYWFMY Andy Griffith (Su)Andy Griffith (Su) 11:30p11:30p 1.11.1

#6#6 WXLVWXLV CSI Miami (Sa) CSI Miami (Sa) 11:00p11:00p 0.80.8

#7#7 WFMYWFMY CSI: New York (Sa)CSI: New York (Sa) 11:30p11:30p 0.80.8

#8#8 WMYVWMYV House of Payne (Sa)House of Payne (Sa) 11:00p11:00p 0.70.7

#9#9 WMYVWMYV That 70’s Show (Sa)That 70’s Show (Sa) 10:00p10:00p 0.70.7

#10#10 WXLVWXLV Frasier (Su)Frasier (Su) 11:00p11:00p 0.70.7

SNL LEADS THE WAY IN WEEKEND LATE

FRINGE!

Source: Jul’10 Nielsen VIP

• #1 Morning News weekdays from 6-7 am and Saturday 6-8 am.

• #1 Network News with “Today Show”

• #1 Daytime with “Today Show II” and “WXII Noon News”

• #1 Early Evening Newscasts at 5 p.m. and 6 p.m.

• #1 Access with “Inside Edition” and “Entertainment Tonight”

• #1 Weekend Access with “Entertainment This Week”

• #1 Late News at 11 p.m.

• #1 Late Fringe with “Tonight Show” and “Saturday Night Live”

• #1 Weekend News on Saturday with “WXII News at 6am”

WXII #1 SWEEPS LEADER!