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Why Mobile is

shaping customer interaction

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Just give me 1 minute…Just give me 1 minute…

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1 of every 7 minutes of media consumption is now mobile

1 of every 7 minutes of media consumption is now mobile

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This minute has the greatest impact of any media interaction

This minute has the greatest impact of any media interaction

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Why?Why?

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Because you can do all this…Because you can do all this…

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With thisWith this

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But it’s more about the Customer Experience than the device

But it’s more about the Customer Experience than the device

Mobile is the only media that allows customers to…

Mobile is the only media that allows customers to…

www.mythum.com 9…Engage at the point of impulse…Engage at the point of impulse

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…Respond at the point of impulse…Respond at the point of impulse

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…Have a hyper personalized, message to 1 individual

…Have a hyper personalized, message to 1 individual

…and grow exponentially through organic, viral growth

…and grow exponentially through organic, viral growth

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…And able to close the last mile…And able to close the last mile

…Quantify Results…Quantify Results

…And justify marketing spend…And justify marketing spend

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What does that look like?What does that look like?

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• The first fully transactional concert ticketing mobile web site in North America

• Subscribers can browse both artist and ticket availability

• Site optimizes mobile browsing, purchase and ticket delivery for mobile devices

• User receives their ticket via an MMS message

• Ticket is scanned directly from the mobile phone to gain access into multiple venues

• Ticket delivery allows for mobile CRM based marketing initiatives

mCommerce/mTicketing

Live Nation

Winner: Media Innovation Awards - Best in Class

Finalist: Mobile Content Awards, Korea

Finalist: Mobile Marketing Association 2009 Global Awards

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• MyThum created an experience that spanned: SMS, Mobile Web, MMS, iTV Broadcast, Facebook and in-Venue• Users could get a free VIP ticket by

going to the mobile site • Mobile site was also an experience

where users could interact with the event• Once signed up, users could

automatically post their actions to Facebook , generating a viral buzz

Event Solution

Rogers Wireless/MTV

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• Molson’s first iPhone application launch• The campaign transcends the media channel

and touches the physical world (with tangible OOH as prizing), online, mobile (sms+wap) and also the iPhone app

• The concept of the iPhone app activity tying directly into these other media channels (line submissions, contest entry etc) is a very innovative approach to app building

• The app is a rich environment but the strategy still includes an optimized experience for over 5,000 devices

Integrated OOH

COORS LIGHT