www.imeche.org regional newsletters one year on. evelyn alves digital communications executive 02...
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www.imeche.org
REGIONAL NEWSLETTERSONE YEAR ON.
Evelyn AlvesDigital Communications Executive
02 April 2014
•Rolled out in August 2013
•15 out of 16 IMechE UK regions
•Sent to all UK members
•Regional Newsletter Coordinators and Digital Marketing Team
.
REGION UPDATES
Click icon to add picture
ENGAGEMENTOPEN RATES.
East Midlands
Eastern
Greater London
Merseyside and N Wales
Midland
North Eastern
North Western
Northern Ireland
Scotland
South Eastern
South Wales
Thameswey
Wessex
Western
Yorkshire
31.1
25.7
24.1
21.8
25.1
25.9
23.8
26.7
26.7
27.4
23.3
25.4
27.7
27.6
23.4
31.8
25.4
24.6
23
25.5
25.9
23.9
26.1
27
27
29.5
28.5
25.2
30.3
24
24.1
23.8
24.2
25
24.2
25.4
24.5
26.1
26.4
27.2
24.5
31
26.4
26.9
24.5
26
25.1
27.7
26.7
27.5
29.6
30.1
25.4
35.1
31.3
30.1
28.2
29.2
33
28.2
32.5
31.4
32.9
31.5
32
33.5
30.7
34
29.8
28.8
28.1
32.2
28.4
31
31.1
30.6
31.4
32
33.5
31.1
35.3
31
29.8
28.2
32.2
31.7
27.5
30.8
30
31.3
31.4
31.6
31.4
33.2
28.9
27.1
25.1
30.3
25.4
26.3
29.5
29.8
28.9
29.5
28.1
29.9
31
28.5
AugustSeptemberOctoberNovember DecemberJanuaryFebruaryMarch
ENGAGEMENTCLICK-THROUGH RATES.
East Midlands
Eastern
Greater London
Merseyside and N Wales
Midland
North Eastern
North Western
Northern Ireland
Scotland
South Eastern
South Wales
Thameswey
Wessex
Western
Yorkshire
6.1
5.8
3.5
3.5
6.0
6.0
5.6
5.4
6.2
6.1
3.3
5.7
7.5
7.0
4.9
5.7
6.1
2.3
5.0
6.2
4.9
5.5
6.0
4.5
5.3
6.9
6.8
6.1
5.5
5.0
3.1
4.9
5.3
3.9
5.4
4.8
4.1
5.4
5.8
7.3
5.9
5.4
5.0
3.4
3.2
4.6
4.0
6.2
3.9
5.1
5.1
7.2
5.6
6.4
6.3
3.9
3.9
6.2
7.1
5.1
8.1
6.9
6.4
6.4
7.7
8.0
6.6
5.2
4.3
2.4
3.7
6.0
6.1
5.3
4.2
3.9
5.8
5.4
7.4
6.2
4.5
6.0
2.8
2.8
6.9
5.5
2.8
5.6
3.5
5.5
5.8
5.4
5.6
5.2
5.4
2.3
2.3
4.5
3.9
5.3
4.2
6.0
3.4
3.7
4.7
5.1
6.2
5.8
AugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarch
ADDING VALUETO MEMBERS.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
20
40
60
80
100
120
140
UK events on Near You
201220132014
048
12
Number of events per Region Update (average)
IMPACT ONNEAR YOU TRAFFIC.
•Aug 1, 2013 - Mar 28, 2014 = 93,280 visits
•Aug 1, 2012 - Mar 28, 2013 = 91,306 vists
IMPACT ONIMECHE EMAIL CHANNEL
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
20
40
60
80
100
120
140
UK events on Near You
201220132014
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
20
4060
80100
120140
160180
Email activity via Lyris ListManager
2012
2013
2014
MAKING ITMORE RELEVANT.
A NEW REGION UPDATECREATION PROCESS.
•Two reminders before the draft
•Changes directly to Near You
•Less time between draft and send
•Feedback?
It is important that volunteers and headquarters cooperate and work more closely to highlight and develop the qualities, and identify and address any difficulties that could have an effect on the positive growth of the Institution’s digital channels.
MEMBER FEEDBACK SURVEY – MARCH 2014
OBJECTIVES AND SAMPLING.
•Understand members’ regional events requirements
•Understand preferred and most effective communications medium
•Validate and develop the current way we communicate with members
1926 responses between 7 and 21 March 2014. A sample size sufficient for a 99% confidence level with a 3% margin for error on individual responses.
REGIONAL EVENTSREQUIREMENTS.
•71.2% of respondents attend regional engineering events
•60% of respondents are previous attendees of IMechE regional events
•How do members decide whether a particular event is worth attending?
Not at all important
Somewhat important
ImportantVery
important
Content / topic 0.32% (6) 2.83% (53) 30.36% (586)66.49% (1244)
Quality of speakers 5.37% (98) 31.20% (569)50.44% (920)
12.99% (237)
Distance of travel 2.63% (49) 22.60% (421)42.46% (791)
32.31% (602)
Entry price 15.33% (282)37.30% (686)
28.33% (521)19.03% (350)
Networking/socialising opportunity
24.66% (455)46.99% (867)
22.66% (418) 5.69% (105)
Access to a site of interest
11.14% (205) 37.28% (686)40.38% (743)
11.20% (206)
Relevance to career 25.87% (478) 25.92% (479)30.84% (570)
17.37% (321)
REGIONAL EVENTSREQUIREMENTS.
•What motivates members to attend regional events?
•What stops members from attending regional events?
Too far to travel 11.32%
Wrong time of day 10.07%
Events aren't relevant to me 7.58%
I don't hear about the events early enough 3.95%
The topics are not interesting enough 3.01%
I was not aware of these events 2.96%
I am not interested 1.19%
Not at all important
Somewhat important
ImportantVery
important
Keep up to date 6.89% (89)36.30% (469)
43.19% (558)
13.62% (176)
Meeting other engineers / networking
16.21% (209)
44.07% (568)
30.49% (393)
9.23% (119)
Hear key speakers 6.66% (86)27.50% (355)
50.43% (651)
15.41% (199)
Topic of interest 0.38% (5) 2.99% (39)32.67% (426)
63.96% (834)
REGIONAL EVENTSREQUIREMENTS.
•How far ahead do members commit to attending regional events?
•How important is it to book regional events online?
Less than one week 9.86%
Between one week and one month 67.84%
More than one month 22.30%
Not at all important 13.62%
Somewhat important 25.27%
Important 36.17%
Very important 24.95%
REGIONAL EVENTSPROMOTION
•How do members hear about regional events?
Regional Updates 79.65%
Individual emails promoting specific events 73.68%
Near You section of imeche.org 25.70%
Email from friends or colleagues 15.99%
Word of mouth 9.87%
Posters at work or university 9.03%
Social media 3.17%
Other 0.05%
Individual emails promoting specific events 47.72%
Regional Update 35.67%
Near You section of imeche.org 8.33%
Email from friends or colleagues 2.60%
Posters at work or university 2.07%
Word of mouth 1.27%
Social media 1.27%
Other 1.06%
REGIONAL EVENTSPROMOTION
•How do members prefer to hear about regional events?
REGIONAL UPDATENEWSLETTER
•Over 85% of the respondents have received a Region Update
•Over 90% would or do find the format of the newsletter useful
•What members find useful about the Region Update format
• 94.4% find the frequency of Region Updates ‘just right’
Having all local events in one place so I can check back on them
61.11%
Seeing a range of events being held in other local areas 30.43%
Finding out about local engineering news 29.80%
FUTURE PLANS.
•Individual emails
•Near You
•Social Media
