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WE PRESENT A TEMPLATE

OF A 360o BUSINESS CONCEPT

It will give you the toplines, the structure and the minimum required content.

For better understanding, see Real example on our home page.

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MANY QUESTIONS TO ANSWER

FOR BUYERS / INVESTORS / YOUSELF

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Copyright © 2009, Concept for you LLC, All Rights reserved.

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LET’S START

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Q1 - WHAT WE DO?

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DescriptionDescription

What we do? ..................................................................................................................................................................

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Technical characteristics (if any) ..................................................................................................................................

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Q2 - WHY IT WILL WORK & WHY WE DO IT?

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Why it will work? consumer insights, trendsWhy it will work? consumer insights, trends

Our consumers /customers ? target group profile, habitts, lifestyle etc.Our consumers /customers ? target group profile, habitts, lifestyle etc.

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How our consumers / customers address the issue today? How our consumers / customers address the issue today?

Our competitive advantageOur competitive advantage

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awareness

preference

penetration / trial

consumer loyalty

frequency

NEW POS*

image

PR

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marketingmarketing

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visibility

ATTRACT

more clients / traffic

bigger basket

convertion rate

more time spent

less time spent

clients’ loyalty

at point of saleat point of sale

new business

new segment

volume push

profit increase

distribution

cost optimisation

payment collection

market share growth

businessbusiness

? EMOTION

price effect

otherother

The benefitsThe benefits

* POS - Point of Sale

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Q3 - HOW TO DO IT?

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Marketing partMarketing part

Brand / USP* / Range / Price / Packaging / Positioning / Consumption occasions / Promo mechanic (if any) ...

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* Unique selling proposition

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Designs / visualsDesigns / visuals

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Communication & PR partCommunication & PR part

Communication target, channels, messages, creative, media plan (if any) ............................................................

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Designs / visuals (communication) Designs / visuals (communication)

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WEB part WEB part

Web presence, web site concept, hot to promote (if any) .........................................................................................

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Designs / visuals (WEB related) Designs / visuals (WEB related)

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Sales & trade marketing part Sales & trade marketing part

Shoppers, placement, display, merchandising, in-store demos, branding, b2b, loyalty programs (if any) .........

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Designs / visuals (Trade related) Designs / visuals (Trade related)

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Technical characteristics of device/s (if any)Technical characteristics of device/s (if any)

• size: L/H/D:

• material:

• weight:

• durability:

• portability:

• detachable:

• other:

• technical drawings:

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ProcessProcess

How it works? ................................................................................................................................................................

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Process - who does what, when, tools etc. ...........................................................

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TimelinesTimelines

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Q4 - BIZ PLANNING / FINANCIALS

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Market potential estimationsMarket potential estimations

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Revenue modelRevenue model

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Investment / cost Investment / cost

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P&L (Profit & Loss statement)P&L (Profit & Loss statement)

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• ..............

P&L assumptions (if more to say)P&L assumptions (if more to say)

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Q5 - FUTURE PERSPECTIVE

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launch + x mo +x mo+x mo +x mo+1 mo

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Product Development roadmap (if any)Product Development roadmap (if any)

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• ..............

SWOT analysisSWOT analysis

WEAKNESSES

• ..............• ..............

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OPPORTUNITIES

STRENGHTS

THREATS

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THIS WAS IT!

WE WISH YOU SUCCESS WITH WHAT IS ON YOUR MIND.

DO NOT GIVE UP. GO FOR YOUR DREAM ... TAKE THE CHALLENGE!

WE STAY WITH YOU! Embrioo team.

PS: It is harder than you imagine, but worthed at the end.