www.blackbaseballplayers.com

Summer 2008

The Heroes and Heritage of The Negro

Leagues

Celebrating

Presented ByPresented By

2008

The Event

The Players

The Game of The Game of the Century IIthe Century II

Summer 2008

The Audience

African American and Latino

Baseball Greatsand Legends

• African Americans • Latinos• Baseball Fans• Sports Enthusiasts

The Remembering When The Remembering When FoundationFoundation

1977New York Yankees' Reggie Jackson hits three home runs against the Dodgers in decisive Game 6 of the World Series.

and theand the

Invite you Invite you toto

Black Baseball Players Black Baseball Players AssociationAssociation

““The Game of the The Game of the Century II”Century II”

in presentingin presenting

join usjoin us

Summer 2008Summer 2008

The Game of the CenturyThe Game of the Century

The Game of the Century is a full 9-inning baseball game played by former African American and Latino Major League Baseball

players and Hall of Famers who honor the Old Negro League players some of whom will be present at the celebration.

1947Jackie Robinson joins the Brooklyn Dodgers and becomes the first black player in Major League Baseball during the modern era; Robinson wins the National League Rookie of The Year Award.

The Black Baseball Players Association and The Remembering When Foundation will host the Game of the Century II during the

summer of 2008 and celebrate the 6oth Anniversary of Jackie Robinson breaking the color barrier for baseball.

Black Baseball Players AssociationBlack Baseball Players Association

The mission of the Black Baseball Players Association is to celebrate the past, inspire the present and empower the future by honoring the

achievements that African Americans have made to the American history of baseball. By promoting self-awareness and self-worth, we teach

adults and children how to aim for success in their lives and the communities in which they live.

Mission StatementMission Statement

Our goal is to charge the atmosphere at the BBPA events with a spirit of love, respect and unity so that all in attendance will enjoy the fellowship of each other with great excitement, enthusiasm and appreciation of the

game of baseball.

Primary GoalPrimary Goal

1878Pitcher Bud Fowler becomes the first black player to cross the minor league color barrier.

Remembering When FoundationRemembering When Foundation

The mission of the Remembering When Foundation is to honor the past for the achievements of today while connecting generations through

academics and athletics.

1860’sAbraham Lincoln abolishes slavery throughout the nation. Amateur black baseball clubs spring up around New England and the Mid West.

Mission StatementMission Statement

Students from elementary to high school ages receive athletic training, African American history lessons and appropriate academic

encouragement from former and current professional athletes when they attend clinics, extended camps and other events sponsored through the

Foundation at no cost. The Remembering When Foundation, a 501(c)(3) non-profit corporation, is committed to serving all humankind especially underrepresented backgrounds, cultures and low-income communities.

Primary GoalPrimary Goal

The ModelThe Model

Remembering When Foundation is an innovative 501(c)(3) non-profit entity dedicated to designing special programs and events centered

around the game of baseball to bring awareness to the community by highlighting the African American heroes of baseball. This is a unique way to address social consciousness and to perpetuate change in such a way that helps communities to rejoice in who we are and have pride in the accomplishments of those that helped shape our nation’s pastime,

thereby bringing together our nation as a whole. This task calls upon the strengths of community partners to affect change where other models

have failed.

Strengths of Community PartnersStrengths of Community Partners

Community ParticipationChurch ParticipationCorporate ParticipationGovernment Participation

Community PartnersCommunity Partners

1924The first official Colored World Series

is held in Philadelphia. Negro League players can not eat at white-only restaurants, use white-only restrooms, or drink from white-only water fountains.

Event Event ObjectivesObjectivesThe Remembering When Foundation in collaboration with the

Black Baseball Players Association will host The Game of the Century II in the Summer of 2008.

The Game of the Century is more than just a baseball game. It is the culmination of events that include community outreach

activities, in-school programs, free baseball clinics and other events that will assist in educating our youth about the Negro

Leagues.

Remembering the PastRemembering the Past

Continue the Legend of the Negro LeaguesContinue the Legend of the Negro Leagues

Create A Community EventCreate A Community Event

We will honor the lives and contribution of African American and Latino baseball players who overcame racial barriers to

become national heroes and heroes to the adults and youth of the African American community.

We will bring African Americans, Latinos and other cultures together to celebrate pride and unity.

We will invite all people to join in a celebration of joy, peace and harmony.

1936Satchel Paige, Josh Gibson and Leroy Matlock play for the team of Dominican Republic Dictator Rafael Trujillo.

Event ElementsEvent Elements

1947Jackie Robinson signs a contract to play for the Brooklyn Dodgers becoming the first black player in The Major Leagues.

The Remembering When Foundation and the Black Baseball Players Association will host The Game of the Century II in the Summer 2008.

Players in UniformsPlayers in Uniforms

Fans to DressFans to Dress

Pre-Game ActivitiesPre-Game Activities

Stadium AdornedStadium Adorned

Our players will be dressed in uniforms reminiscent of the Old Negro Leagues.

Signage and banners posted from the era of the 1940’s and 1950’s throughout the stadium.

Fans are encouraged to attend the games dressed in period clothing – fedoras, pin-stripes and vintage dresses.

Fans will enjoy the sounds of big band music, words from notable black personalities in the sports, politics and the entertainment industry. The Buffalo Soldiers will present the colors, and the Tuskegee Airmen will perform a fly-

over to pay homage to the honorees.

1947Less than three months after Robinson’s major league debut, Larry Doby became the first African American to play in the American League

2002 Game Participants2002 Game Participants

PlayersPlayers ManagersManagersKevin Bass

Daryl BostonGlenn BraggsArt BurkeVince ColemanAl Davis Mariano DuncanLorenzo GrayPedro GuerreroMike HamptonJP Harris

Enos CabellReggie Smith

PlayerPlayerss Vic Harris

Dave Henderson Rudy LawDarrell MillerTed MilnerNate PalmerLenny RandleGerman RiveraMike SmithDarryl ThomasAnthony Young

To Our SponsorsTo Our Sponsors

1947Jackie Robinson leads the Dodgers to the 1947 pennant winning Rookie of the Year

As founder of the Black Baseball Players Association and the

Remembering When Foundation, I value our supporters and

sponsors. As CEO of Executive Temps, the premier employment

agency to the entertainment industry, and as a former Major

League Baseball player, I understand the importance of teamwork

and the need for partners. My vision is to impact the lives of

inner-city youth by instilling hope and dignity through honoring

the true legends and heroes of the past.

Our youth are tomorrow’s future. We need to teach and train the

children in the way that they should go. It must be done, and

with your help we will do it.

SponsorshipSponsorship

1975Frank Robinson manages his first game with the Cleveland Indians becoming the first black major league manager.

The Game of the Century will honor the Legends of the Negro

Leagues while offering sponsors the opportunity to participate in

a community celebration that builds a sense of pride, unity and

self-respect among the African American and Latino

communities.

This unique event not only brings together people of color, but

people of all backgrounds in an atmosphere of harmony, love and

brotherhood.

Through the excitement and appreciation of the game of baseball,

The Game of the Century strives to strengthen the bond of the

community providing hope and optimism for a more unified

future.

Marketing ProgramMarketing ProgramTo generate awareness for this event, The Remembering When

Foundation and the Black Baseball Players Association will host the following events:

1980’sThroughout the 1980’s, Oakland A’s, Rickey Henderson leads the league in stolen bases setting a Major League record for most career stolen bases.

National AwarenessNational Awareness Negro League Players featured on talk shows Feature coverage in National Publications, such as Sports

Illustrated, Essence, Ebony, People, People En Espanol and Black Enterprise

Pop-up ads and web links with Feature Sponsors and Partners Internet streaming

Local PublicityLocal Publicity Advertising and editorials in local publications Radio spots and promotions Out of Home: Billboards, Transit, Venue advertising, Posters TV spots Trailers in movie houses Grass roots publicity throughout the metropolitan markets

including but not limited to: churches, businesses, schools

Marketing ProgramMarketing Program

Promotional Tie-insPromotional Tie-ins Cross Promotional Tie-ins with sponsors,

including 7th Inning Stretch Sweepstakes Relevant sports, entertainment websites Relevant human interest websites

Local market outreach programsLocal market outreach programs In-school educations programs-roundtable

discussions with Negro League players Baseball Clinics led by professional baseball

players African American and Latino churches Chambers of Commerce Boys & Girls Clubs/ YMCA’s Little League Baseball Parks & Community Centers Honorary Youth Team Participation Bat Boy/Girl Contests

1990On August 31, 1990, Ken Griffey, Jr. and Sr. become the first father-and-son combination in Major League history to play as teammates.

Marketing ImpressionsMarketing Impressions

Target MarketTarget Market

Past DemographicsPast Demographics

Past Stadium DemographicsPast Stadium Demographics

African American and Latino Families Baseball Fans and Sports Enthusiasts

Total population: 3,694,000 415,000 African Americans (11% of total

population) 1,719,000 Hispanic/Latino (47% of total

population)

Honorary Youth Team Participation 50,000+ in-stadium attendance 60% Male, 40% Female 65% attendees with a family

member/relative 48% attendees ages 25-40 30% attendees under 24 yrs.

2002First historic “Game of the Century” at Dodger Stadium. More than 35 Negro League players are honored.

Team SupportTeam SupportMajor League BaseballMajor League Baseball

The Game of the Century marketing mailings to season ticket holders

Ticket sales through Dodgers’ telephone ticket order lines

Team participations in local market outreach programs with African American and Latino communities

Joint market efforts with team and Major League Baseball programs

2002Double Duty Radcliffe, the oldest living Negro Leaguer, celebrates his 100th birthday at Slugger’s World Class Sports Restaurant, in Chicago

Special Special thanksthanks

SponsorsSponsors

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to the to the 20022002

Hall of FameHall of Fame$100,000$100,000

((or more)or more)Above the title billing in The Game of the Century logo as presenting sponsor of the eventOn-air corporate mentions during National and Local promotion events9 corporate mentions during game announcementsCorporate mention in all press materialsCorporate logos on all marketing collateralDiamond Vision Advertising – five 30 second spots to air on stadium’s big screen during “The Game of the Century”“Home-plate” rotational signagePlacement of corporate logo on one teams uniform sleeve*Inside Front Cover full page 4-color ad in the official souvenir program*Opportunity to feature promotional kiosk/ table to distribute products or information during the game

First Opportunity for promotional tie-ins, PR or marketing effortsAccess to 2 luxury VIP suites (30 seats) for entertaining during the game with lunch10 VIP game parking passesPre-game activity acknowledgementVerbal on-stage recognition of corporate sponsorship at celebrity gala event20 tickets to Sponsors appreciation party. 200 general admission game ticketsFramed autographed team photo with sponsorship acknowledgement3 autographed game-ball memorabiliaGroup Photo opportunities with players during Pre-Game activitiesCompany name and logo on website with link

*positioning on a first come first serve basis

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Grand Slam SponsorGrand Slam Sponsor$75,000$75,000

Corporate mention in all press materialsCorporate logos on all marketing collateralDiamond Vision Advertising – five 30 second spots to air on stadium’s big screen during “The Game of the Century”“Home plate” rotational signage Full page color ad in the official souvenir program*5 on-air corporate mentions during game announcementsOn-air corporate mentions during National and Local promotion eventsOpportunity to feature promotional kiosk/table to distribute products or information during the game

Opportunity for promotional tie-ins, PR or marketing efforts15 tickets to the sponsor appreciation party Access to 1 luxury VIP suite (15 seats) for entertaining during the game with lunch 5 VIP game parking passes150 general admission game ticketsFramed autographed team photo with sponsorship acknowledgement2 autographed game-ball memorabiliaGroup Photo opportunities with players during Pre-Game activitiesCompany name and logo on website with link

*positioning on a first come first serve basis

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Homerun SponsorHomerun Sponsor$50,000$50,000

Diamond Vision Advertising – five 30 second spots to air on stadium’s big screen during “The Game of the Century”Corporate mentions during Local promotion events4 on-air corporate mentions during game announcements“Home-plate” rotational signageFull page color ad with prominent placement in the official souvenir program*Pre-game promotion to give significant brand exposure marketing and promotional materialsAccess to 15 luxury VIP suite seats during the game with lunch and open bar serviceOpportunity to feature promotional kiosks/tables to distribute products or information during the game

5 VIP game parking passesVerbal on-stage recognition of corporate sponsorship at celebrity gala event10 tickets to sponsor appreciation party100 general admission game ticketsFramed autographed team photo with sponsorship acknowledgement1 autographed game-ball memorabiliaCompany name and logo on website with link

*positioning on a first come first serve basis

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Triple SponsorTriple Sponsor$25,000$25,000

Diamond Vision Advertising – two 30 second spots to air on stadium’s big screen during “The Game of the Century”3 corporate mentions during game announcementsRight to use “The Game of the Century” name/identity to promote company’s participation in event (i.e., website, press releases)Full page ad in the official souvenir program*Opportunity to feature promotional kiosk/table to distribute products or information during the game

• Access to 10 luxury VIP suite seats during the game with lunch and open bar service

• 5 VIP game parking passes• Verbal on-stage recognition of

corporate sponsorship at celebrity gala event

• 5 tickets to Sponsor appreciation party

• 75 general admission game tickets• Framed autographed team photo

with sponsorship acknowledgement• Company name and logo on

website

*positioning on a first come first serve basis

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Double SponsorDouble Sponsor$15,000$15,000

Diamond Vision Advertising –two 30 second spots to air on stadium’s big screen during “The Game of the Century”2 corporate mentions during game announcementsRight to use “The Game of the Century” name/identity to promote company’s participation in event (i.e., website, press releases)Full page ad in the official souvenir program*Access to 10 premium game seats3 VIP game parking passes

Opportunity to feature promotional kiosk/table to distribute products of information during the gamePre-game activity acknowledgementVerbal on-stage recognition of corporate sponsorship at celebrity gala event5 Tickets to sponsor appreciation party50 general admission game ticketsFramed autographed team photo with sponsorship acknowledgementCompany name and logo on website

*positioning on a first come first serve basis

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Single SponsorSingle Sponsor$5,000$5,000

Diamond Vision Advertising – one 30 second spot to air on stadium’s big screen during “The Game of the Century”1 corporate mention during game announcementsRight to use “The Game of the Century” name/identity to promote company’s participation in event (i.e., website, press releases)Full-page listing in “The Game of the Century” official souvenir programAccess to 5 premium game seats2 VIP game parking passes

Opportunity to feature promotional kiosk/table to distribute products or information during the game4 tickets to sponsor appreciation party25 general admission game ticketsFramed autographed team photo with sponsorship acknowledgementCompany name and logo on website

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Sponsorship Pledge Sponsorship Pledge AgreementAgreementYes! We want to support this very special event at the level indicated below:

(PLEASE CHECK ONE) Hall of Fame Sponsor ($ 100,000 and above)

The following confirms as agreement between Remembering When Foundation, The Black Baseball Players Association (BBPA) and _____________________________ (company name), to provide sponsorship support.

Authorized Name.______________________

Authorized Signature______________________

Title______________________

Date______________________

Remembering When/BBPA Representative

______________________Date______________________

Please make check payable to Remembering When Foundation. Detach both forms, sign and send to: 2321 W. Olive Avenue, Suite E, Burbank, CA 91506 Tel. 818.563.2969.Original signed copy will be returned to you

Grand Slam Sponsor ($ 75,000)

Homerun Sponsor ($ 50,000)

Triple Sponsor ($ 25,000)

Double Sponsor ($ 15,000)

Single Sponsor ($ 5,000)

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Trade/In-Kind Pledge Trade/In-Kind Pledge AgreementAgreementThe following confirms as agreement between Remembering When Foundation,

The Black Baseball Players Association (BBPA) and______________________(company name), to provide trade or in-kind services.

Please indicate value level of sponsorship: $_________________

Please specify trade or service offered below:______________________________________________________________________________________________________________________________________________________________________________________________________

Authorized Name.______________________

Authorized Signature______________________

Title______________________

Date______________________

Remembering When/BBPA Representative

______________________Date______________________

Please make check payable to Remembering When Foundation. Detach both forms, sign and send to: 2321 W. Olive Avenue, Suite E, Burbank, CA 91506 Tel. 818.563.2969. Original signed copy will be returned to you

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