About The Company..• Priceline.com is company that operates a

commercial website that helps users obtain discount rates for travel-related items such as airline tickets and hotel stays. The company is not a direct supplier of these services; instead it provides comparative pricing from an assortment of service companies. It is headquartered in Norwalk, Connecticut, United States. Priceline was the brainchild of venture capitalist Jesse Fink and of digital entrepreneur Jay Walker; the company's origins were closely tied with Walker's company Walker Digital. Hong Kong company Cheung Kong Holdings later purchased a significant portion of Priceline's stock.

What they do ..

• They have air ticket, cheap ticket, booking the hotel, rental car, and vacation packages.

Company Perspectives

• Priceline.com is an Internet-based transactional service that offers products in two categories : a travel service that offers leisure airline tickets, hotel rooms, rental cars, packaged vacations and cruises; and a personal finance service that markets home mortgages, refinancing and home equity loans through an independent licensee.

How they catch customers’ hearts

• The website can link to another websites so it is very easy to see information to many websites and very convenient.

• Don’t pay for booking so can interested people.

• They get benefits from commission from another websites that they link with.

• They have many promotions for customers such as discount or no fees.- When customers use the services in many times

the company will give good discount for customers.

• Have many services for customers such as car for rent, travel tickets, hotel booking, ships tickets, travel guide and travel packages.

• Easy to cash.

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