Presented to :T.V.S.N MURTHY

Presented by :

Subhradeep hazra(26) Anurag

pradhan (7)

INTRODUCTIONCoca-Cola (also referred to as "Coke") has a history

almost as colorful as the drink itself. Coke is a carbonated, caramel colored soft drink and arguably the world's most popular cola.

The Coca-Cola Company's headquarters are located in Atlanta, Georgia, where the beverage was first concocted in 1886.

Coca-Cola's inventor John S. Pemberton was not a shrewd marketer of his drink, and the ownership of Coca-Cola eventually passed to Asa Candler, whose company remains the producer of Coca-Cola today. It was Candler's successful marketing, and continued by successors such as Robert Woodruff, that established Coca-Cola as a major soft drink in the global marketplace.

HISTORY OF COCA COLAJanuary 1, 1886John Stith "Doc" Pemberton, Frank Robinson, David

Doe and Edward Holland formed the Pemberton Chemical Company. Robinson and Doe were selling printed advertising, Holland owned land, which he deeded to the company.

May 8, 1886First Coca-Cola served in Jacob's Pharmacy,

Atlanta

May 29, 1886An ad appears for Coca-Cola in the Atlanta Journal.

This is the earliest known ad for the soft drink

June 28, 1887The name Coca-Cola is trademarked by John S.

Pemberton. He registered it in his name, not the name of the Pemberton Chemical Company

April 14, 1891Asa Chandler completes his purchase of Coca-COLA

January 29, 1892Coca-Cola is incorporated.

January 31, 1893Coca-Cola patented

July 21, 1899 Bejamin Thomas and Joseph Whitehead, two Chattanooga

(History of Chattanooga, Tennessee) businessmen, receive approval on their plan to bottle Coca cola

September 12, 1919 The Trust Company of Georgia purchases Coca-Cola from Asa

Chandler, who continues to hold a significant amount of the stock

April 28, 1923 Earnest Woodruff becomes president of Coca-Cola

March 24, 1937 Coca-Cola received a design patent for the contour bottle so

closely associated with the company's product

April 12, 1960 Coca-Cola received a trademark on the contour bottle

May 11, 1976 Coke Adds Life (to everything nice) campaign begins 

June 13, 1979 Have a Coke and a Smile ad campaign starts 

June 21, 1982 Coca-Cola buys Columbia Pictures from CBS 

July 9, 1982 Diet Coke is introduced

April 23, 1985 New Coke is introduced. The controversy is immediate and

wide-spread, and Coca-Cola does not expect the frenzied rejection of its "new" offering.

February 17, 2000 Doug Daft elected Chairman and CEO of Coca-cola

May 4, 2004 Coca-Cola named Neville Isdell, a 60-year-old former company

insider, as its chairman and chief executive officer, ending a three-month search at the world's largest soft drink maker.

 February 2, 2007 Former Coca-Cola secretary Joya Williams is convicted of trying to

sell Coke secrets to Pepsi

April 7, 2007 The World of Coca-Cola near Underground Atlanta closes

May 27, 2007 The World of Coca-Cola near Centennial Park opens.

PATENTS OF COCA COLA The Coca-Cola Company owns what is perhaps the world

´s most famously secret commercial trade secret. Yet, even at Coca-Cola, patenting and intellectual property management go on.

Coca-Cola has a patent portfolio of 800 US patents and 1800 patents outside of the US.

Some of the important patents are : APPLICATION TITLE

20110081455 Neutralized juice-based beverages and method of making same

20110070384 Wrap-around label, label stock and label processing

20110042414 Beverage dispenser

20100332419 Product integrated fiber based package

20100251798 Method of manufacturing a metal vessel

20100108695 Air-pocket insulated disposable plastic cup

20100104715 Flavor delivery system for a beverage container

TRADE SECRETS Many inventors and entrepreneurs wonder about the substantive difference between

patents and trade secrets.  A brief look back at the inception of the Coca-Cola Company and its initial marketing of its now world famous beverage will prove a useful starting point.

In1880, upon developing its secret recipe for the world’s first soft-drink, the Coca-Cola Company was presented with a dilemma of sorts.  It needed desperately to protect what it had just developed, yet patent protection would only provide security for 17 years (the statutory period of protection for a US patent).  While the benefits of strong patent protection for 17 years seemed appealing, the down-side was that the secret recipe would be publicly disclosed, and would be free for anyone to duplicate once the patent expired.  Coca-Cola’s secret formula would have entered the public domain in 1897.

While such protection might have been sufficient for a typical product of average market life span, the founding members of the Coca-Cola Company had the foresight to see that this was no average product - this was a product that had a potentially infinite market life.  Accordingly, it required the longest lasting protection available - protection that simply was not afforded by a patent.

After kicking around various ideas, the executives at Coca-Cola determined that their needs might be best served if they did not publicly disclose the recipe, and instead retained it as a trade secret.  A trade secret is a plan, process, formula, or any other valuable information not patented but which gives its possessor a competitive trade advantage as long as it is kept secret.

TRADEMARK 1887-1890s – The words "Trade mark" are written in the tail of the "C" in Coca.

1890-1891 – This version of the script showed the greatest departure from Robinson’s original.

1893-1901 – The words "Trade mark" are again written in the tail of the "C" in Coca.

1903-1931 – The words "Trade mark Registered" are written in the tail of the "C" in Coca.

1930-1941 – The words "Trade mark Registered" appear in the tail of the "C" in Coca.

1941-1960s – In this version, the words "Trademark Registered" moved out of the tail of the "C" and were noted as "Reg. US Pat Off." below the Coca-Cola name.

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1958-1960s – This period saw the introduction of the Arciform or "fishtail" logo.

1969 – The Arden Square with the Dynamic Ribbon Device (commonly called the "wave") was introduced.

1980s – We see a modified Dynamic Ribbon Device with the ribbon integrated within the "Coca-Cola" name. Note the missing lower loop in the "L" of Cola. It was only missing in the treatment with the Dynamic Ribbon. When the trademark stood alone, the loop was present.

2003 – With the introduction of the "Coca-Cola... Real" campaign, the Dynamic Ribbon Device was enhanced in the logo.

2007 -A simple, yet bold, design with a single white ribbon

INDUSTRIAL DESIGN: HISTORY OF BOTTLING Coca-Cola® originated as a soda fountain beverage in 1886 selling for five

cents a glass. Early growth was impressive, but it was only when a strong bottling system developed thatCoca-Cola became the world-famous brand it is today.

1894 … A modest start for a bold ideaIn a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage calledCoca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. 

Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales.

1899 … The first bottling agreementTwo young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture.

1920s and 30s … International expansionLed by longtime Company leader Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began,Coca-Cola was being bottled in 44 countries.

1940s … Post-war growthDuring the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business.

  1950s … Packaging innovations

For the first time, consumers had choices of Coca-Colapackage size and type -- the traditional 6.5-ounce contour bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced, becoming generally available in 1960.

1960s … New brands introducedFollowing Fanta® in the 1950s, Sprite®, Minute Maid®, Fresca® and TaB® joined brandCoca-Cola in the 1960s. Mr. Pibb® and Mello Yello® were added in the 1970s. The 1980s brought diet Coke® and Cherry Coke®, followed by POWERADE® and DASANI® in the 1990s. Today hundreds of other brands are offered to meet consumer preferences in local markets around the world.

The Whole Transformation Of Bottle

COPYRIGHT OF COCA COLACOPYRIGHT OF THE SITE:The Site and all of its contents

including, but not limited to, all text and images ("Content") are owned and copyrighted by The Coca-Cola Company or others with all rights reserved unless otherwise noted. Any Content that is a trademark, logo, or service mark is also a registered and unregistered trademark of The Coca-Cola Company or others. Use of any Content, except as provided in these Terms of Use, without the written permission of the Content owner is strictly prohibited. The Coca-Cola Company will aggressively enforce its intellectual property rights to the fullest extent of the law, including the seeking of criminal prosecution.

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