VAS

Value Added Service

• It is a non-core service.

• All services beyond standard voice calls and fax transmissions.

Examples

• To a Housewife, MVAS is an SMS which enables her to participate in “India’s Got Talent”.

• To a Student, latest music track which he/she uses for his/her ringtone or updating his/her facebook on the go.

• For the Farmer, it is mandi rates which get updated on his mobile.

Why VAS?• An explosive subscriber and revenue growth, yet thin profit margin line has forced Mobile service provider to look beyond voice based service.

• Given the declining Average-Revenue-Per-User (ARPU) and increasing competition among operators it is imperative to focus on alternate revenue stream.

VAS Evolution

VAS Architecture

VAS Services

VAS Service ListA• Astrology.• Ad RBT.• App Store.B• Bollywood.• Browsing.• Blogging.• BBM.C• Cricket.• Communities.• Content.D• Devotion.• Dating.•Dialer Tones.E• Education.• Enterprise.• Emails.

F• Fun.G• Gaming. • Gambling.H• Healthcare.I• Infotainment.J• Jokes.• Job Alerts.K• Knowledge.L• Location Based Services.M• Music.• M-Commerce.• Messenger.• Movies.

N• Networking.• News.• NFCO• OVI Stores.• Opinion Polls.P• Push-to-Talk.Q• Quiz.R• Radio.• Ringtones.S• Search.T• TV-on-Mobile.• Ticketing.

U• Utility.• User Identity Program.V• Video Sharing.• Video-on-Demand.• Voice-Over-IP.• Vastu.W• Wallpaper.• Widgets.• Weather and Climate.X• VAS X Generation.Y• Youtube.Z• Zoo Zoo.• Zynga.

Market Leaders In VAS-India1. OnMobile: Worthy Pioneer (www.onmobile.com).2. Comviva: Smooth Going (www.comviva.com).3. IMI Mobile: Data Enabler (www.imimobile.com).4. Spice Digital: Enriching Digital Life (www.spiceglobal.com).5. Hungama Mobile: Entertaining the World

(www.hungamamobile.com).6. One97: Shifitng Gears (www.one97world.com).7. CanvasM: Shaping the VAS Ecosystem (www.canvasm.com).8. ValueFirst: Path of Diversification (www.vfirst.com).9. Altruist Technologies: Altruism at its Best

(www.altruistindia.com).10. ACL Wireless: Cost-effective Deals (www.acl-wireless.com).

List Of VAS Companies In IndiaAACL Wireless (www.acl-wireless.com)Active Media (www.activemediatech.com)Affle (www.affle.com)AhoyTelecom(www.ahoy.co.in)AIMS Migital Technovations Pvt. Ltd (www.migital.com)Air2web india pvt ltd (www.air2web.co.in )Airhub technologies pvt. ltd. ( www.airhub.com )Airvoice infocomm india pvt. ltd., (www.airvoice.co.in)Altruist (www.altruistindia.com)AOL Mobile (www.aol.in/mobile)AstroYogi Mobile (www.astroyogi.com)Astute Systems (www.astutesystemstech.com)Atom Technologies Limited (www.atomtech.in)Apalya Technologies (www.apalya.com)Ascenso Telecom Solutions Pvt Ltd (www.ascenso.in)Avhan Technologies (www.avhan.com)

BBaytalkitec (www.baytalkitec.com)Buongiorno India (www.buongiorno.com) Buzzcity (www.buzzcity.com)Bubble Motion (www.bubblemotion.com)Born2win Technologies (www.born2win.co.in)CCallup (www.callup.net)Cellnext (www.cellnext.com)Cellent (www.cellent.com)Canvasm (www.canvasm.com)Coruscant Tec (www.coruscant.co.in)Comviva (www.comviva.com)Cellcast Interactive India (P) Ltd (www.cellcast.com)Cygnus (www.cygnusitsolutions.com)DDigital Strait (www.digitalstrait.com)DigiVive Services Pvt. Ltd. (www.digivive.com)

EEricsson (www.ericsson.com EnableM (www.enablem.com)Enterux Solutions Pvt. Ltd. (www.enterux.com)Easy Mobile India (www.easymobileindia.com)Elticore Technologies Pvt Ltd (www.elitecore.com)FFrozen Digit Technologies Pvt Ltd. (www.frozendigit.com)GGo2andPlay (www.go2andplay.com)GoBindas (www.gobindas.in)Geodesic (www.geodesiconline.com)HHariOm Media Services Pvt. Ltd. (www.hariommedia.com)Hungama Mobile (www.hungamamobile.com)Handygo (www.handygo.com)Hazel Media (www.hazelmedia.in)Huawei (www.huawei.com)Hexolabs (www.hexolabs.com)

IIntvo Software Technologies (www.intvo.com)IMIMobile (www.imimobile.com)Indiatimes Mobile (in.mobile.indiatimes.com)Intra Planet Mobile Solutions (www.ipmobilesolutions.com)Indiagames (www.inidagames.com)I2I Telesource Pvt. Ltd (www.i2itelesource.com)Imomentous (www.imomentous.com)JJataayu (www.jataayusoft.com)J9 Mobile (www.j9mobile.com)July Systems (www.julysystems.com)Jump Games (www.jumpgames.com)KKirusa (www.kirusa.com)LLifetree (www.lifetreeindia.com)Location Guru (www.locationguru.com)Livevana (www.livevana.com)Luna Ergonomics Pvt Ltd. (www.paninikeypad.com)

MMauj (www.mauj.com) mChek (www.mchek.com)mCarbon Tech Innovation Pvt ltd.(www.mcarbon.com)Mogaé Digital ( wwwmogaedigital.com) Motricity (www.motricity.com) mGlitz (www.mglitz.com)Mjoy (www.mjoy.in)Mobile365 (www.mobile365.com)Motvik (www.motvik.com)mobiSolv (www.mobisolv.com)Mobile Veda (www.mobileveda.com)Mobi Porter (www.mobiporter.com)Mobio (www.mobio.in)MOVEO SYSTEM (www.moveosystems.com)MyZus (www.myzus.com)Mobile2Win (www.mobile2win.com)Mobile-Jar (www.mobile-jar.com)Mobile Jockey (www.mobilejockey.tv)Mob Share (www.mobshare.in/)Mobiphonica (www.mobiphonica.com)Mobifusion (www.mobifusionentertainment.com)Myriad (www.myriadgroup.com)

NNetXcell Limited (www.netxcell.com)Niche Tech Services (NTS) (www.nts-world.com)Netcore Solutions (www.netcore.co.in)NE Mobile Services India Pvt. Ltd. Mumbai India (www.nemobile.in)Nazara Technologies (www.nazara.com)NitizArt (www.nitizart.com)OOne97 (www.one97world.com)OnMobile (www.onmobile.com)OnyxMobile (www.onyxmobile.com)ORG Telecom (www.orgltd.com)PPerceptknorigin (www.perceptknorigin.com)Planet41 (www.planet41.com)Pocket Portal (www.pocketportal.net)Pyro Networks (www.pyrogroup.com)Pinnacle TeleServices Pvt ltd. (www.pinnacleteleservices.com)

RReal Networks (www.realnetworks.com ) Rediff Mobile (in.rediff.com/mobile)Rhythm Mobiles (www.rhythmmobiles.com)Rishtey Databae Private Limited (www.rdplindia.com)Roamware (www.roamware.com) ROK Global (www.rokglobal.com)Rocketalk (www.rocketalk.com)Ryatech Software Pvt Ltd (www.ryatechsoftware.com)

SSarayu Telecom (www.sarayutelecom.com)Sasken (www.sasken.com)Smart Wireless Pvt.Ltd. (www.bsmart.in)Speak Wireless (speak-wireless.com)Spice Digital (www.spiceglobal.com) Subex (www.subexazure.com)SKJ Technologies (www.skjworld.com)SMS GupShup (Webaroo Technology (India) Private Limited) (www.smsgupshup.com)Shot Formats (www.shotformats.com)SMSCountry/ 160by2 (www.smscountry.com)Six Dee Telecom Solutions (www.6dtech.co.in)SimplyMobile (www.simplymobileindia.com)Swanbay Group (www.swanbaygroup.com)Symbiotic Infotech Pvt. Ltd (www.symbioticinfo.com)Start Enterprise (www.startenterprise.com)Spark Mobiworks Pvt Ltd (www.mobispark.in)

UUnicel Technologies (www.uniceltech.com)Unified Telecom Pvt Ltd (www.unifiedtelecom.in)Unisys Infosolutions Pvt Ltd (www.unisysinfo.com)U2opia Mobile (www.u2opiamobile.com)Usha Comm (www.ushacomm.com)

TTagit (www.tagit.tv)Tangering Digital Entertainment (www.tangerinedigital.com)Telenity (www.telenity.com)Telemune Software Solutions Pvt. Ltd, (www.telemune.netTesync Technology Limited (www.tesync.com) TELiBrahma (www.telibrahma.com)Torque Technology Solutions (www.torque.co.in)Tanla Solutions (www.tanlasolutions.com)Techzone (www.56060.in)Tri-o-Tech (www.triotechsolutions.in)TNGiCube (www.tngicube.co.in)TeleDNA (www.teledna.com)

VValueFirst (www.vfirst.com)VAS Comtech Ltd (www.vascomtech.com)Virtu Mobile (www.virtumobile.com)Voicegate India (www.voicegateindia.com)Verse Innovations (www.verse.in )vRock Mobile (www.vrockmobile.com)Vastech solutions (www.vastech.co.in)YYahoo Mobile India (in.mobile.yahoo.com)Yulop Websense Solution (www.yulop.com)WWorldphone (www.callwpi.com)Webdunia (www.webdunia.net)Worldwide Records (www.wwrindia.com)ZZiva Software (www.zivasoftware.com)

Data and Voice Platform

Revenue Flow In MVAS

Revenue Share in M-VAS

M-VAS Market

MVAS Market-India

Popular VAS Services-India

City Wise Users-Social Networking

Favored Mobile Search Engine by Indians

Popular Websites-India

Popular IM Services-India

Popular M-Commerce Activity-India

SMS VAS Usage-India

SMS Marketing Effectiveness-India

M-VAS Revenue-Global

M-VAS Market Share-Worldwide

Future In VAS

2% 3% 4% 3%

1%4%

5%

3%

5%

3%

11%35%

21%

Sales Mobile TV

Gaming

Location Based Services

Govt. Services

VoIP/IM

TeleMed/TeleEdu

Enterprise services

Video services

Video Calling

Mobile Commerce

Application Store

Internet Browsing

Music Services

Internet Brows-ing

Music services

Apps

Mobile Broadband Services of Future

VAS Market Structure On LTE By 2016

VAS-Global

Thank You