Account Management Postcards
Know your consumer.Pen Picture.
Planet.Needs.Desires.Passion Points.
Know Your Brand.Shares.Competition.
Essence.World. Tonality.
Know Your Client.Personality.Vision.Expectations.Be a
friend.
Be Prepared.Carry brief
copies.Meeting recaps.Creative layouts properly
boarded.
Take the Lead.Start meetings with
a recap of the objective and the brief.Do a closing
recap.Talk.
Participate.In the discussion.In the agency. With
the client.Talk about your ideas.
Write Good Minutes.Capture the
Conversation.The Nuances.Spell Out Action Points.
Write evocative briefs.
Get inspiring stimulus.
References.Discuss. Ideate.
Read.Papers. Blogs.Books. Magazines.Fiction.Trawl the Net.Stay
updated.
Be the Heart of the team.
Let the account revolve around you.Be the ideas person.
Lead from the front. Smile. Have fun.