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Account Management Postcards

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A postcard collection of good client servicing in ad agencies

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Account Management Postcards

Know your consumer.Pen Picture.

Planet.Needs.Desires.Passion Points.

Know Your Brand.Shares.Competition.

Essence.World. Tonality.

Know Your Client.Personality.Vision.Expectations.Be a

friend.

Be Prepared.Carry brief

copies.Meeting recaps.Creative layouts properly

boarded.

Take the Lead.Start meetings with

a recap of the objective and the brief.Do a closing

recap.Talk.

Participate.In the discussion.In the agency. With

the client.Talk about your ideas.

Write Good Minutes.Capture the

Conversation.The Nuances.Spell Out Action Points.

Write evocative briefs.

Get inspiring stimulus.

References.Discuss. Ideate.

Read.Papers. Blogs.Books. Magazines.Fiction.Trawl the Net.Stay

updated.

Be the Heart of the team.

Let the account revolve around you.Be the ideas person.

Lead from the front. Smile. Have fun.

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