NOTTINGHAM

Digital Inclusion Seminar2nd December, 2009

Thank You

Nottingham was the first LSP to be reviewed by the Digital Inclusion Advisers

We are grateful for the cooperation and assistance we received.

What is Digital Inclusion?

Community Maps

Areas of Multiple Deprivation

Bulwell Bestwood Aspley and parts of

Bilborough St Ann’s and parts of

Bridge and Dales

Age Difference

Age 18 - 25 Age 65+

Relative Income

Areas of Low Income Areas of High Income

Older people in social housing

Bulwell Bulwell Forest Bilborough Bridge Clifton

Younger People

Clusters in particular around Bulwell, Bulwell Forest and Bestwood, and St Ann’s all areas of high unemployment.

Some concentration around Wollaton East and Lenton Abbey where there are predominantly younger families.

Economic Opportunity

Urban Intelligence Blue collar Enterprise

E-Marginalised

All Expert users are focussed in the city centre with some ebusiness users and some independent users around the periphery.

Large areas of marginalised users and some areas of people who are becoming engaged.

Access

Less than 2Km from exchange

2Km – 5Km from exchange

Access Issues

Single Supplier More than 5Km from exchange

Economic Benefits for the People of Nottingham

Digital and social exclusion

10.2 million adults (21% of the UK population) have never accessed the internet including 4.0 million adults

(9%) who are both digitally and socially excluded.

Consumer benefits

Households offline are missing out on savings of £560 per year from shopping and paying bills online.

People living in 3.6 million low income households which are digitally excluded are missing out on annual

savings of over £1 billion a year from shopping and paying bills online.

Education benefits

Home access to a computer and the internet can improve children’s educational performance: if the 1.6 million

children who live in families which do not use the internet got online at home, it could boost their total lifetime

earnings by over £10 billion.

Employment benefits

Unemployed people who get online could increase their chances of getting employment with an estimated

lifetime benefit of over £12,000 for every person moved into employment. If 3½% of the digitally excluded

found a job by getting online it would deliver a net economic benefit of £560 million.

People with good ICT skills earn between 3% and 10% more than people without such skills. If the currently

digitally excluded employed people got online, each of them would increase their earnings by an average of

over £8,300 in their lifetime and deliver between £560 million and £1,680 million of overall economic benefit.

Improved government efficiency

Each contact and transaction with government switched online could generate savings of between £3.30 and

£12.00.

If all digitally excluded adults got online and made just one digital contact each month instead of using another

channel, this would save an estimated £900 million per annum.

Total economic benefits

The total potential economic benefit from getting everyone in the UK online is in excess of £22 billion.

Headlines for Citizens

Savings of over £1 billion a year from shopping and paying bills online

Children could boost their total lifetime earnings by over £10 billion

If 3½% of the digitally excluded found a job by getting online it would deliver a net economic benefit of £560 million.

Headlines for Councils

Each contact and transaction with government switched online could generate savings of between £3.30 and £12.00.

If all digitally excluded adults got online and made just one digital contact each month instead of using another channel, this would save an estimated £900 million per annum

Total economic benefits

The total potential economic benefit

from getting everyone in the UK online is in excess of £22

billion

Headlines

Excellent examples of technology being used and a desire for more.

Data sharing and mapping using Nomad

Ambition of the neighbourhoods team to engage more inclusively

Headlines

Nottingham has ambitious transformational plans

BUT

Digital Inclusion seen as important but not critical.

The good news is...

While there is no clear champion for digital

inclusion there are some passionate advocates for the use of ICT across all the members of the LSP.

But.....

Currently not clear strategy for the use of digital channels

Understanding of the associated issues is limited in some areas

The focus on infrastructure would be enhanced by initiative to increase takeup

Issues to consider

Raise the issues for key staff and members through a workshop and dissemination programme

Review the LAA to map its digital footprint and ensure that wherever possible ICT is used to support the key activities.

Redefine the role of Accelerate Nottingham to include digital inclusion / ICT proofing role

Develop the concept of local ICT champions Promote the use of technology (particularly handheld and

portable) by font line staff (trusted intermediaries) in areas such as Neighbourhood Management and Housing.

Broaden access to and training in Nomad, particularly to enable third sector and other operational staff to use in a more operational setting.

Encourage and evaluate participation by key staff in social media to gain a better understanding of community and individual needs.

Next Steps

Learn more about relevant examples of best practise

Set priority areas for activity and intervention

In conjunction with the RIEP secure resources for a Pillar Two DIA Assignment to: Identify initiatives to support LAA priorities Develop a business case for intervention Begin to explore the potential for technology

particularly handheld and portable by front line staff.

OVER TO YOU

Thank youJohn Fisher and Paul NashDigital Inclusion Advisers