nokia
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Best info about Nokia... For More contact on 0336-2526-222 [email protected]TRANSCRIPT
Prepared by:-
Muhammad Irfan Akbar Rizvi
0336-2526-222
www.fb.com/Irfan.Akbar.khichi
Contents Brief History Of Nokia Reasons For Selling Their Asset Nokia’s Failure SWOT Analysis Competitor (Samsung) Got It Right Market Share Conclusion
1865: When Fredrik Idestam built a wood pulp mill , in southern Finland. A few years
later, he built a second mill by the Nokianvirta river – the place that gave
Nokia its name. Idestam named his company Nokia Ab in 1871 Nokia Ab added electricity generation to its
business
History of Nokia
Vision Nokia’s mission is simple,
Connecting People. Strategic intent is to build great
mobile products. Job is to enable billions of people
everywhere to get more of life’s opportunities through mobile.
Logos
The 4 P’s involved with a communications giant is very important as they are directly linked to the customer’s preference.
Marketing MIX
Product
For a successful marketing mix, creating the product according to the demand in the market is very important.
Quality, Appearance, Packaging, Brand, Service, Support, Warranty
Price
The price is an important factor as it decides the level of interest of the consumer towards the product.
Discounts, Financing, Leasing, Options, Allowances.
Place The place of distribution is very important as it should be
convenient for the consumer to access it and should be available at various locations.
Logistics, Channel Members, Channel Motivation, Market Coverage, Service Levels, Internet, Accessibility.
Promotion Nokia performs both above the line and below the line
forms of advertising. Front Line Service, Public Relations, Message, Sales,
Media etc.
Market Share
Brief History Of Nokia
1865Wood Pulp
Mill
1871Share
company
1898Rubber
Business
1902Electricity
1967Nokia
Corporation
2012
Headquarters At Finland
Reasons For Selling It’s Assets
Net operating loss
Loosing Market Share
Why Nokia Failed?
Complacency
Lack of innovation
Symbian to Windows
SWOT Analysis
Strengths
Experience
Largest network of selling & distribution
Strong customer relation
Wide range of products for all class
Weakness
Low voice quality
Less stylish in low priced products
Heavy sets
Unlike iPhone Apple, Nokia N-series is complex, tough and not user friendly
Opportunities
New growth markets
Concentrate on Smartphone's
Well designed and styled set
Mini notebooks
Threats China mobiles – It has made exact copy of
Nokia
Competitors like Samsung & Apple
Sales may decline due to global economic downturn
Standard & Poor downgraded Nokia with low grade
Competitor (Samsung) Got It Right
Placed its bet on Android OS for Smartphone
First to launch what many called an iPhone look alike
Variety of Smartphone's for different segment
Samsung Vs. Nokia Mobiles
Market Share (%)
Nokia Samsung Nokia Samsung Nokia Samsung2010 2011 2012Mar
76.1
5.9
38.5
25.6 23
41.8
Conclusion
• From Technology perspective, Nokia did not deliver as per expectations based on previous performance
• From the Strategy perspective, though Nokia did eventually come up with nice lucrative products, it lost in the race against time due to poor strategies and sly competition.
• From the organizational and people perspective, the new CEO’s attitude and competency proved to be fatal for the company.
• The entire Rubik of Organization , people and strategy failed to deliver for Nokia.