practice development

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2:00 pm Break Moderator: Tom Tomsick, MD 2:20 pm The Carotid Stent Cookbook Stephen R. Ramee, MD 2:35 pm Pitfalls and Complications of Carotid Stenting Kumar Wahkloo, MD, PhD 2:50 pm Current Results of Carotid Stenting: Do We Need a Trial and When? Gary Roubin, MD 3:10 pm Stroke on the Table- What Do You Do Now? Joan Wojak, MD 3:35 pm Intracranial Angioplasty J.J. Connors, III, MD 3:55 pm Panel Discussion 4:20 pm Break Moderator: William Bank, MD 4:40 pm Emergency Stroke Intervention; Current Status Tony Furlan, MD 5:00 pm Stroke Intervention, Who and Who Not to Treat Rudiger von Kummer, MD 5:20 pm IV vs. IA Fibrinolysis-Is an Interventionalist Necessary? Tom Tomsick, MD 5:40 pm The Intracranial Fibrinolysis Cookbook John Perl II, MD 6:00 pm Panel Discussion and Cases Practice Development Saturday, March 20, 1999 12:00 noon-6:00 pm Part I: Evolving Models for Interventional Radiology Practices Upon completion of the session, the attendee should be able to: 1. Compare how practice opportunities and op- tions have changed over the last five years for interventional radiologists. 2. Explore the personal, professional, and practice ramifications involved with choosing a practice model other than a traditional radiology group. Moderator: Karen Zupko, MBA 12:00 noon The Changing Economic and Practice Environment of Interventional Radiology Paul Pomerantz 12:15 pm Free-Standing Interventional Radiology Practice Landy P. Paolella, MD 12:30 pm joining Another Specialty David L. Waldman, MD 12:45 pm Full-Time Interventional Radiology Within a Traditional Group Rodney D. Raabe, MD 1:00 pm Panel Discussion Part II: Managing and Growing Your Clinical Practice Upon completion of the session, the attendee should be able to: 1. Understand how to obtain and use data re- sources to improve clinical processes, reduce unnecessary costs, and demonstrate value. 2. Analyze the operational aspects of four clinical service models, possibly applicable to expand- ing their services. 3. Use reimbursement data to optimize practice revenues. 1:15 pm Using Hospital Based Data to Evaluate and Manage Your Practice Susan Belliie 1:45 pm Break Five Case Studies in Developing Clinical Services: 2:05 pm Gastrostomy Service Michael D. Darcy, MD 2:20 pm Venous Access Service BaIt L. Dolmatch, MD 13

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Page 1: Practice Development

2:00 pmBreak

Moderator: Tom Tomsick, MD

2:20 pmThe Carotid Stent CookbookStephen R. Ramee, MD

2:35 pmPitfalls and Complications of Carotid StentingKumar Wahkloo, MD, PhD

2:50 pmCurrent Results of Carotid Stenting: Do We Needa Trial and When?Gary Roubin, MD

3:10 pmStroke on the Table- What Do You Do Now?Joan Wojak, MD

3:35 pmIntracranial AngioplastyJ.J. Connors, III, MD

3:55 pmPanel Discussion

4:20 pmBreak

Moderator: William Bank, MD

4:40 pmEmergency Stroke Intervention; Current StatusTony Furlan, MD

5:00 pmStroke Intervention, Who and Who Not to TreatRudiger von Kummer, MD

5:20 pmIV vs. IA Fibrinolysis-Is an InterventionalistNecessary?Tom Tomsick, MD

5:40 pmThe Intracranial Fibrinolysis CookbookJohn Perl II, MD

6:00 pmPanel Discussion and Cases

Practice Development

Saturday, March 20, 199912:00 noon-6:00 pm

Part I: Evolving Models for InterventionalRadiology PracticesUpon completion of the session, the attendeeshould be able to:

1. Compare how practice opportunities and op­tions have changed over the last five years forinterventional radiologists.

2. Explore the personal, professional, and practiceramifications involved with choosing a practicemodel other than a traditional radiology group.

Moderator: Karen Zupko, MBA

12:00 noonThe Changing Economic and PracticeEnvironment of Interventional RadiologyPaul Pomerantz

12:15 pmFree-Standing Interventional Radiology PracticeLandy P. Paolella, MD

12:30 pmjoining Another SpecialtyDavid L. Waldman, MD

12:45 pmFull-Time Interventional Radiology Within aTraditional GroupRodney D. Raabe, MD

1:00 pmPanel Discussion

Part II: Managing and Growing Your ClinicalPracticeUpon completion of the session, the attendeeshould be able to:

1. Understand how to obtain and use data re­sources to improve clinical processes, reduceunnecessary costs, and demonstrate value.

2. Analyze the operational aspects of four clinicalservice models, possibly applicable to expand­ing their services.

3. Use reimbursement data to optimize practicerevenues.

1:15 pmUsing Hospital Based Data to Evaluate andManage Your PracticeSusan Belliie

1:45 pmBreak

Five Case Studies in Developing Clinical Services:

2:05 pmGastrostomy ServiceMichael D. Darcy, MD

2:20 pmVenous Access ServiceBaIt L. Dolmatch, MD

13

Page 2: Practice Development

14

2:35 pmGynecologic Intervention ServiceScott C. Goodwin, MD

2:50 pmUsing MRA to Build Referrals for VascularInterventionRichard A. Baum, MD

3:05 pmRole of Physician Extenders (NPIPA) inInterventional RadiologyGail Egan Sansivero MS, ANP, AOCN and BrianF. Stainken, MD

3:20 pmPanel Discussion

3:30 pmReimbursement AnalysisKaren Zupko

4:00 pmBreak

Part III: A "How-to" Guide to Marketing YourInterventional PracticeUpon completion of the session, the attendeeshould be able to:

1. Articulate and implement key marketing con­cepts in his or her practice.

2. Create a successful professional educationevent which results in referrals.

4:20 pmWho Are Your Markets?Karen Zupko

4:35 pmMarketing to the PublicBarry T. Katzen, MD

4:50 pmMarketing to Referring Physicians: What Works?Peter Beatty, MD

5:05 pmMarketing to Hospital AdministrationKaren Zupko

5:20 pmMarketing to PayorsKaren Zupko

5:35 pmPanel Discussion