Executive Facebook Takes Off

What is it?

A revolutionary online learning tool Created by Deloitte Consulting Partner

Tom Richardson Geared toward Australian senior

business executives Utilizing range of online learning tools Design driven by the “war for talent!”

Relevance for OET

DLA provides innovative online learning catering to the needs of the user group.

“…a unique online learning management and networking solution that develops the management and leadership skills of Senior Executives and connects them within a community of business leaders.”

Key milestones for the DLA: 5 December 2007 - launched with founding

members including Qantas, Mallesons Stephen Jaques, SA Water, LotteryWest and the Australian Pharmaceuticals IndustriesAugust

August 2008 - 1000th member joins DLA from more than 50 organisations

October 2008 - In-flight access provided on new Qantas A380 planes

November 2008 - Available in South East Asia

The Design

Selection of the “world’s best e-learning content and certification courses from leading universities and institutes”

Contact directory of peers and colleagues from leading organisations

Exclusive invitations to in-person forums and open discussions

Range of e-learning tools

E-learning Tools

Discussion boards Blogs Wikis Podcasts Lectures In person forums

Benefits for subscribers Content and certification courses from

business schools including Harvard, Stanford, Melbourne Business School, MGSM, UNSW

Interviews with Directors and Chief Executives re lessons learnt on their journey to success

Guest speakers from Australian business community, international industry experts & business school luminaries

Access to 42 e-learning modules & 4 Certification Courses from Harvard

Take it to the air

In flight access provided on the new Qantas A380 planes

1st offered aboard the Melb - LA flight in October, 2008

Delivered via the in-flight entertainment system on the plane

Allegedly additional wiring required – slowing down completion time for the A380s

Conclusion

Innovation through design Strong networking element Access in the air! Effective design for specific target group

Some final thoughts / learnings Ramifications of e-learning in the air Use of pooling of resources:

educational InstitutesQantasAustralia PostMallesons SA Water LotteryWestAustralian Pharmaceuticals Industries

http://skitch.com/

www.slideshare.net

References and further reading: Deloitte Touche Tohmatsu

http://www.deloitte.org Deloitte Leadership Academy:

http://www.leadershipacademy.com.au/ Media Release:

http://www.deloitte.com Melbourne Business School:

http://www.mbs.edu