ww exhibitor kit r1

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KID’S STUFF MARKETPLACE 2010 EXHIBITOR KIT This year will be Wizard World’s 7 th year of entertaining families during March Break in the Better Living Center at Exhibition Place. Wizard World is an indoor family fun park filled with rides, inflatable zone, live stage acts, petting zoo and walk- around entertainment. The Kid’s Stuff  Marketplace is a new addition to Wizard World, created to service the needs, beyond just entertainment, of the over 10,000 families attending the event. The marketplace will be filled with booths, static and interactive, displaying products and services geared entirely towards families with children ages 2 through 12. It will provide patrons with a chance to find information or products for their children and will provide the exhibitors with an already captive audience of buyers. Wizard World’s location is an asset in that we are accessible by both TTC and Go Train, as well as there being ample parking available at Exhibition Place. There are 4 ATM machines on site which will allow easy and uninterrupted accessibility to cash for the public. Visit our great website for more information at www.wizardworld.ca Female 70% 2-12 50% Male 30% 26-35 10% 36-45 20% 46-55 10% 56+ 10% Wizard World has developed a very focused and pointed marketing campaign. We focus on families in the GTA through print, radio, outdoor advertising, social media, and grassroots marketing directly to schools. This diverse campaign brings people fr om all walks of life. Our campaign includes, but is not limited to: Toronto Sun, Toronto Star, The Metro, 24 hrs, Community papers, V irgin Radio, Help We’ve Got Kids, Magazine, TTC Billboards, Go Train, Twitter, Facebook, CP 24 eCoupons! Submit a discount coupon to us and we will put it on our website which receives over 30 000 visitors during the month of March. The public will print the coupons out and will be able to use them at your booth at the show. The conditions of your coupon are entirely up to you, please create a digital coupon graphic business card size and email to [email protected]. Loot Bag Every Wizard World patron 12 years of age and under receives a free lootbag upon exiting. If you would like to take part in the lootbag program by providing a coupon or product samples, please email us with a copy of the coupon or photograph of the give away for approval. If approved we would require a minimum of 12,500 pieces. Web links Cross promoting on websites with our exhibitors is an extremely vital part of modern day promotion. Wizard World will post links to any exhibitor’s website, please submit the web address with your contract. If you would be willing to post the Wizard World link on your site please email us for permission and we will send along a logo to accompany the link. Photos Some photos submitted to us are distributed with our press releases to all major GTA newspapers. They will also appear on our website in the photo gallery, as well as under the marketplace heading. Submitted pictures can also be posted with your website link. Please submit all photos with your company name and a title for the photograph to [email protected]. Be sure to sign the photo release form and to accompany it with your pictures. Photos cannot be posted until the release form has been submitted. Background Shopper Demographics Wizard World Marketing Campaign Promotional Opportunities 1

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Page 1: WW Exhibitor Kit R1

8/8/2019 WW Exhibitor Kit R1

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KID’S STUFF MARKETPLACE2010 EXHIBITOR KIT

This year will be Wizard World’s 7 th year of entertaining families during March Break in theBetter Living Center at Exhibition Place. WizardWorld is an indoor family fun park filled with rides,inflatable zone, live stage acts, petting zoo and walk-around entertainment. The Kid’s Stuff Marketplace is a new addition to Wizard World, created toservice the needs, beyond just entertainment, of theover 10,000 families attending the event. Themarketplace will be filled with booths, static andinteractive, displaying products and services geared

entirely towards families with children ages 2through 12. It will provide patrons with a chance tofind information or products for their children andwill provide the exhibitors with an already captiveaudience of buyers.

Wizard World’s location is an asset in that we areaccessible by both TTC and Go Train, as well asthere being ample parking available at ExhibitionPlace. There are 4 ATM machines on site which willallow easy and uninterrupted accessibility to cash forthe public. Visit our great website for moreinformation at www.wizardworld.ca

Female 70% 2-12 50%Male 30% 26-35 10%

36-45 20%46-55 10%

56+ 10%

Wizard World has developed a very focused andpointed marketing campaign. We focus on families inthe GTA through print, radio, outdoor advertising,social media, and grassroots marketing directly toschools. This diverse campaign brings people from allwalks of life. Our campaign includes, but is notlimited to: Toronto Sun, Toronto Star, The Metro, 24 hrs,Community papers, Virgin Radio, Help We’ve Got Kids,Magazine, TTC Billboards, Go Train, Twitter, Facebook, CP 24

eCoupons!

Submit a discount coupon to us and we will put iton our website which receives over 30 000 visitorsduring the month of March. The public will printthe coupons out and will be able to use them atyour booth at the show. The conditions of yourcoupon are entirely up to you, please create adigital coupon graphic business card size and emailto [email protected] .

Loot BagEvery Wizard World patron 12 years of ageand under receives a free lootbag upon exiting.If you would like to take part in the lootbag

program by providing a coupon or productsamples, please email us with a copy of thecoupon or photograph of the give away forapproval. If approved we would require aminimum of 12,500 pieces.

Web linksCross promoting on websites with ourexhibitors is an extremely vital part of modernday promotion. Wizard World will post linksto any exhibitor’s website, please submit theweb address with your contract. If you would

be willing to post the Wizard World link onyour site please email us for permission andwe will send along a logo to accompany thelink.

PhotosSome photos submitted to us are distributedwith our press releases to all major GTAnewspapers. They will also appear on ourwebsite in the photo gallery, as well as underthe marketplace heading. Submitted picturescan also be posted with your website link.

Please submit all photos with your companyname and a title for the photograph [email protected]. Be sure to sign thephoto release form and to accompany it withyour pictures. Photos cannot be posted untilthe release form has been submitted.

Background

Shopper Demographics

Wizard World Marketing Campaign

Promotional Opportunities

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1. Read the contract Terms and Conditions andfill out the application form

2. Submit the form by fax or email. Mailoriginal application with deposit or fullpayment, according to the payment scheduleand the Safety Acknowledgement Form tosecure your booth.

3. Vendors can submit photos to aid us in yourplacement. Low resolution photos arepreferred and can be sent [email protected]

4. Exhibitor packages are mailed upon fullpayment. Packages will include your receipt,exhibitor passes, and promotional materialon request.

1. Complete the Contract by printing clearly. Theaddress you provide will be used to mail yourexhibitor package. Websites that are not functionalwill not be linked on our site.

2. Choose a section within the Kid’s Stuff Marketplace. Please note that Wizard Worldmakes the final placement decision.Educational: Schools, Tutoring centres, Campsetc.Activities: Athletic Leagues, Martial Arts Centres,Dance Studios, Dramatic arts Centres.Products: Toys, apparel, videos etc.

3. Promote your involvement in Wizard World andthe Kid’s Stuff Marketplace! Each vendor willreceive a digital format flyer to forward to clientsand friends.

4. Exhibitor Passes are for you and your staff ONLY! Badges will be provided to identify you asan exhibitor to security. No exhibitor will beadmitted to the building without a pass.

5. Choose a Booth Size. Be sure to choose a spacelarge enough to house your storage as well (thereis no on site storage). We will contact you if yourchoice is unavailable with the next best option.Reservations will only be held with a 50% deposit.

6. Payment is due in full by February 15 th toqualify for the discounted “Early Bird”rate. NO Exceptions. No booth space canbe held without a deposit. Please makecheques payable to Wizard World. Anybalances owing after February 15 th will bebased on the regular booth rate. Depositmust be received following all faxedapplications within 7 business days.

7. Your Signature is legal consent to theexhibitor rules and contract terms andconditions. Please retain a copy of thecontract terms and exhibitor rules for yourreference.

8. The Safety Form: As a result of theOntario Health and Safety Act’s recentinterpretations of show’s load in and loadout as being construction sites, we mustreceive a signed and dated SafetyAcknowledgement form from you in order

for you to load in to the show. Please paycareful attention to those regulations toensure that you have a safe and successfulshow.

9. The Photo Release Form If you are submitting photos, pleaseremember to include this signed form. Itgives us and any other third party mediapermission to use the photos. Since wehave so many roaming photographers atthe show that may photograph your boothor your product, it is a good idea to submit

a release even if you don’t have photos tosend us.

Contact Info:

Wizard World “Kid’s Stuff Marketplace”16130 Weston Rd., Kettleby, ON L0G 1J0416-585-9263 Office 905-726-8002 [email protected] , www.wizardworld.ca

Show Dates: Sunday, March 14 to Sunday March 21 st Show Hours: Open daily 10:00 AM – 5:00 PMMove in: March 11 th-12 th 11:00 AM – 5:00 PM Move Out: March 21 st 5:00 PM – 9:00 PM

How to Apply Your Booth Rental Includes:24 hr show security Website listing Exhibitor admission passes Pipe and drape 1 electrical outlet and one 8’ table Discount rate admission tickets 4 Free admission passes for friends and family

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KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010**Please Keep this for your Reference **Please Keep this for your Reference **Please Keep this for your Reference **Please Keep this for your Reference

1.Contract:This application for space, when accepted by the Management, shall constitute a contract between the Exhibitor and the Management, and in addition to its terms, shallinclude and incorporate the Exhibitor’s Rules and Regulations, fire and safety regulations, as well as the tentative floorplan which the parties acknowledge may beamended and modified at any time by the Management.

2. Payment To reserve a booth space, please send a completed application with your full payment or a 50% deposit before February 15 th . Post dated cheques are not accepted forreservations, but may be used to pay balances owing up to the February 15, 2010 deadline. FULL PAYMENT MUST BE RECEIVED BY THIS DATE TOMAINTAIN YOUR RESERVATION AND TO QUALIFY FOR EARLY BIRD RATE. Applications for space received after the February 20 deadline will requirefull payment in cash or credit card. A charge of $25 will be applied to all NSF cheques.

3. Sharing Booth Space: Booth space may NOT be shared without permission from Show Management. All approved shares will incur an administration fee of $50. One vendor mustassume primary responsibility of the accounts, but BOTH VENDORS MUST SUBMIT A SEPARATE CONTRACT, SAFETY ACKNOWLEDGEMENT FORMAND PHOTOS to receive approval. Sharing vendors must be of the same show section. Management reserves the right to limit the amount of company names listed onthe website vendor list and links.

4. Cancellation of contract and policy:Management reserves the right to terminate this contract and withhold from the Exhibitor possession of the exhibit space if the Exhibitor fails to pay all space rentalcharges by due date. In the event of Exhibitor cancellation, no refund of exhibit space payments will be made after February 15, 2010.

5. Location of Exhibit:The exhibitor agrees to confine his presentation within the contracted space only and to maintain staff in his/her booth space during the show hours. No furnituremirrors or stock permitted in the aisles. Any booth encroaching on aisles or fire exits will lose any right or first refusal on future booth reservations and may be fined forimpeding a public fire egress. The Management reserves the right to relocate an Exhibitor as it shall deem necessary.

6. Qualifications to Exhibit:The Management reserves the right to remove, decline or prohibit any exhibit or part of an exhibit or proposed exhibit, which in its opinion, is no suitable to or inkeeping with the character of the event, or in violation of fire and safety codes. Please note: Absolutely NO counterfeit merchandise may be sold at Wizard World.Doing so will result in immediate removal of merchandise from the show.

7. Installation, Operation and Removal of Exhibitsa) Every exhibit must be fully installed, staffed and operational upon opening of the show to the public and throughout the show hours. No display shall be dismantledor partially dismantled during the term of the show, except as required by Management, but will remain intact until the end of the final closing hour on the last Showday.b) The Exhibitor shall occupy the Rental space during Show hours to sell, promote or advertise only the services and products described in this Exhibit SpaceApplication/Contract

c) The Exhibitor shall remove his exhibit equipment and materials (including fluids) from the show building by the final move-out date as advised by the ShowManagement, and in the event of a failure to do so or failure to return the Rental Space to the same condition as at move-in date, the Exhibitor will be responsible to payfor such additional costs as may be incurred. Such removal of materials will be a t the sole risk of the Exhibitor and in full compliance with all environmental and publichealth and safety requirements.

8. Postponement or Cancellation:The Management reserves the right to postpone or cancel the show at its discretion. In case the Premises or any part thereof shall be destroyed or damaged by fire orthere shall occur any other cause that shall render the fulfillment of this agreement by the Management impossible, then and thereupon this agreement shall terminateand the Exhibitor shall pay for said Premises in the full amount specified in this agreement. The Exhibitor hereby waives any claim for damages or compensation of such termination. Should the exhibition not be held for reasons out of the reasonable control of the Management, the Management may retain such part of theExhibitor’s payments hereunder as to compensate the Management for its expenses with respect to the show .

10. Liability and insurance/ Indemnificationa) The Exhibitor shall obtain and maintain at Exhibitor’s expense a comprehensive general liability and all risk property insurance to cover the period fromthe move-in date to the date the Exhibitor has fully moved out of the show premises. Wizard World o/o by Astro Zodiac Enterprises Limited shall be namedas an additional insured and the Policy shall insure the Exhibitor against all claims of any kind arising from or in any way connected with the Exhibitor’s

presence or operations at the show, with no right of subrogation. The policy shall provide coverage for at least $2,000,000 for each separate occurrence.b) The Exhibitor is responsible to insure its own exhibit, personnel, display and materials from any damage or loss through theft, fire, accident, or other causeand accepts all risk associated with the use of the exhibit space and the facility.c) The Exhibitor agrees to indemnify and hold harmless Wizard World o/o by Astro Zodiac Enterprises Limited and the show Management, show sponsorsand facility, their respective officers, directors agents, representatives and employees, against all claims, losses, liability, damages, (including legal fees andexpenses), costs and charges of every kind resulting from i) the exhibitors occupancy of the Rental space ii) the use of equipment or devices furnished to orused by the Exhibitor or other person in connection with the Show and iii) personal injuries, death property damages or any other damage sustained by theExhibitor, Wizard World, the show Management, the facility, show sponsors or a visitor to the show, and their respective officers, agents, representatives andemployees or those for whom the Exhibitor is responsible at law.

11. Interpretation of Regulations:The Management has the right to make such changes, amendments, and additions to these Exhibitor’s Rules and Regulations, as it shall deemnecessary to the proper conduct of the Show and thereupon the Exhibitor’s Rules and Regulations shall rest with the Management and its decisionshall be final. Management may require Exhibitors to make such alterations to their displays as it deems necessary to the proper conduct of the Showand on failure to comply, may order the immediate removal of the entire exhibit without compensation and at the Exhibitor’s Expense.

Terms and Conditions

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KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010**Please Keep this for your Reference **Please Keep this for your Reference **Please Keep this for your Reference **Please Keep this for your Reference

1. All exhibitors and their staff must wear their vendor badges at all times for security and surveillance. NOEXCEPTIONS to this rule will be allowed. This is a children’s show we do not allow adults in unlessaccompanied by a child. If exhibitors cannot be recognized by their badge and are not accompanying a childthey will be immediately removed from the building.

2. Absolutely no merchandise, displays, chairs or mirrors are permitted in the aisles.

3. Booth space design must provide space for shoppers. There is no onsite storage.4. All booth set-ups must be structurally safe for the public. Any freestanding items must be safely secured; thisincludes mirrors, mannequins or table top displays.

5. All carpets, electrical cords or any other trip hazards must be marked as a hazard with a bright indicator andtaped down with ONLY cloth tape. No other type of tape is acceptable.

6. All tents must have a fire extinguisher7. Any booth with an area of 1000 sq. ft or more must have an accessible fire extinguisher on hand.8. No smoking, no burning of incense or candles.9. Consumption of alcoholic beverages while working is prohibited.10. No front of show soliciting is permitted.11. Volume levels of music played at any booth must be low enough to hear announcements and not be audible to

surrounding booths.12. No food or beverages may be sold, handed out as a sample or distributed as a free promotion, without express

written approval from Wizard World management.13. Subletting, borrowing or sharing of electrical is strictly prohibited.14. No onsite painting is permitted without prior consent from Management.15. Overhead displays are not permitted without prior consent from Show Management.16. Storage of goods or fixtures must be within your own booth space.17. All tent fabric must be flame proof or treated with a flame-retardant chemical.18. All fire protection equipment including exit signs, alarms, sprinkler systems, fire hoses and fire extinguishers

must be kept clear and free of obstructions at all times.

LOAD IN/ LOAD OUT

1. All load in/out staff MUST wear safety shoes/boots as a requirement of work. This means shoes orboots that are reinforced with steel toe or other material that is CSA certified.

2. No vehicles within the building may be left unattended at any time3. No idling of vehicles while in the building or loading dock.4. No Children under 16 are allowed on the show floor during load in or load out.5. Dismantling of booth display or merchandise prior to show end is strictly prohibited. You will be notified

when it is safe to dismantle and load out the contents of your booth. There are no exceptions. Dismantlingprior to show end will result in loss of right of first refusal on your booth in future.

6. Vehicles leaking fluids will not be permitted to drive into the building.

SAFETY REGULATIONS

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KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010

I,

Print your name

RepresentingPrint name of company

Hereby undertake that I have read and understand the attached safety regulations. I agree tocomply with and abide all statutes and regulations that establish safety requirements,including, but not restricted to, the Occupational Health and Safety Act.

I will also cooperate with Show Management, who are authorized to intercede and ensure theenforcement of safe working conditions. Work can and will be suspended, and booth displaysdismantled until the safety concern is remedied. Any infractions will be documented.

In the event of a charge, prosecution, or any other legal proceeding arising out of or related tothe Occupational Health and Safety Act, as an exhibitor, I agree to be liable for the actions of my staff and contractors as it applies to the situation.

Signed (I have the authority to bind the company) Date

We, the undersigned, give consent to Wizard World Inc., and its agents, to reproduce exhibit, copy and otherwise makeavailable, all images we have submitted. We understand and agree that background color, orientation and cosmetic alterationsmay need to be done on the images submitted.We acknowledge that images may be used on the Wizard World website, distributed for print or internet media or any otherpromotional use, as required by Wizard World. We also attest that we have complete ownership of these images, and arelegally authorized to give consent to their use.

Signature

Date

Print Name

Company Name

Safety Acknowledgement Form

Photo Release Form

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KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010KID’S STUFF MARKETPLACE 2010

Company name Contact First + Last Name

Address City

Province Postal Code Tel:

Cell: Fax: Email:

Website : www.

Section Educational Activities Products

- Service/product description

-What is your price point (if applicable)

-Do you have a retail store? Yes NO Location?

- Would you like to be a part of our loot bag program? YES NO

How many Exhibitor Badges do you require for yourself and your staff?(Maximum of 6)

My Booth Size Choice:

Booth TotalCorner Booth premium $50Booth Share Admin. FeeTotalPayment (Full or 50%)Balance

I am enclosing a cheque payable to Wizard World Inc.

Please charge my Visa MasterCard

Name on Card

Card #

Exp. Date 3-4 Digit security Code

Signature

By signing this contract, I have read and agree to the Exhibitor Rules and Contract Terms and Conditions stated therein.

SIGNATURE: DATE:

Early Bird Rates until Feb. 15

Size Rate +gst =Total

10’x10’ $850.00 $42.50 $892.50

10’x20’ $1165.00 $58.25 $1223.25

20’x20’ $1465.00 $73.25 $1538.25

Regular Rates after March 20

10’x10’ $965.00 $48.25 $1013.25

10’x20’ $1365.00 $68.25 $1433.25

20’x20’ $1715.00 $85.75 $1800.75

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