WVHFMA - Winter Education ProgramJanuary 15, 2009Robert L. Coffield Flaherty, Sensabaugh & Bonasso, PLLCCharleston, West Virginia

Are you making connections with today’s social tools? Do you have a LinkedIn account? Do you have a Facebook page? Do you have a blog? Do you read/comment on blogs? Do you use Twitter to communicate and collaborate? Do you use RSS to gather news and business

intelligence? Have you searched your name on Google? Online

reputation management.

WHAT IS SOCIAL MEDIA?

technology + mobile tools + social interaction + community + user-generated content + information

WEB/HEALTH 2.0 THEN Author-Generated Controlled message Read Silo Intelligence Static Web Organization Driven Search/Retrieval Software Release Desktop Computing Central data World Wide Web

NOW Dynamic and User-Generated Mental chatter & wisdom of crowd Read, write and collaborate Collective Intelligence Participatory Web Community Driven Creation/Discussion Software as Service Cloud Computing Decentralized data World Live Web

WHAT IS CONSUMER DRIVEN HEALTH CARE?

I ASKED MY NETWORKS?

RIPE TIME FOR HEALTH CONSUMERISM

Demographics → “Pig In Python” (79M Baby Boomers) Increase in chronic illness & complexity of treatment Personalized medicine & genomics Increased cost of health care Cost shift (employer based → you and me based) Generation shift and comfort with technology (post dot.com) Pace and speed of new technology, mobile computing, etc.

MANTRA FOR HEALTH CARE: “Tell me & I'll forget. Show me & I may remember. Involve me & I'll understand.”

A Chinese proverb (courtesy ofJane Sarasohn-Kahn, Health Economist)

HOW IS HEALTH 2.0 IMPACTING CONSUMER DRIVEN CARE

Health 1.0 Opaque System Passive Patient Physician Authority Insurance Adversary System Generated Health Care

Health 2.0 Transparency Engaged Consumer Physician Advisor Health Plan Advocate User Generated Health and Wellness

Personalized Health Search

Personalized Health Search

Personalized Physician Search

Personal Health Records

Personal Health Records

PHR and Health Platform

Web Practice Management

Web Practice Management

Virtual e-Health Physician

Health Support Community

Physician Social Community

Focused Health Communities

Personal Health Tools

Personal Health Tools

Personal Health Tools

Practice Management Tools

New Health Care Marketplace

Health Consumer Tools

Health Financial Tools

Health Financial Tools

Health Financial Tools

Health Financial Tools

Health Financial Tools

Insurance Coverage/Discovery

Blogging/Med Mal/Privacy

Medical Identity Theft/Privacy

Negative Review/Libel

EHRs/PHRs/HIEs/Malpractice

Contract Law/Libel/Litigation

Privacy/Regulatory

Patient Rights/Privacy

Discovery/Employment

ONE SLIDE PROJECT: Engage With Grace Project

THANKS AND

QUESTIONS

Going Green – No HandoutsView Via Slide Share