WURL Confidential 1

Wurl BridgeApril 28, 2014

Beta starts June 1, 2014

WURL Confidential 2

“As a Pay TV service provider, we’re always looking for new services to grow ARPU. OTT content has the potential to help us in two ways: attracting new viewers and we creating a new revenue stream by bringing web-style ad targeting to television.”

Meaningful revenue from OTT

THERE’S LOTS OF CONSUMER INTEREST IN OTT, BUT OPERATORS WANT INCREMENTAL REVENUE.

Wurl Bridge• On-demand OTT videos for linear TV viewers.• Incremental revenue for operators and networks.

Wurl BridgeWith the Wurl Bridge API, applications retrieve short-form OTT videos related to linear TV & movies.

Meaningful revenue from OTT

• While watching TV, get 1-click access to OTT content that’s related to the TV series being watched.

• Wurl indexes short-form video content related to 1000s of TV shows and movies.

• Any application – use TV & movie asset IDs (TMS, Rovi, EIDR) to retrieve videos from the Wurl Bridge API

New ad inventory for linear TV: ad-supported OTT content available on-demand while watching live broadcasts.

More info: wurl.com/bridge

WURL Confidential 4

Sheldon’s Brain – YouTube.com

Date Night – CBS.com

Killer Gorilla – TBS.com

Load More Clips +

+STREAMSBig Bang Theory

Wurl Bridge: Not just for sports.The Wurl Index is constantly updated with new videos related to 1000s of TV series and movies.

WURL Confidential 5

Wurl Bridge Creates significant new ad inventory from linear TV viewing.

Additive Ads. Ads attached to OTT videos create incremental ad inventory for MVPDs and networks.

Linear advertising

Linear video

0 6030

web-based ad insertion

Short-form OTT video

OTT

Linear

During a 1-hour TV show, viewers have on-demand access to short form OTT videos that include 5-10 second pre-roll and post-roll ads.

WURL Confidential 6

Wurl, Inc.550 Lytton AvenuePalo Alto, California 94301

Sean Doherty, CEOdoherty@wurl.com650-279-8667

Wurl BridgeBeta starts June 1, 2014