wsm design credentials

About us

We are a dynamic print and design company based in the city, working with a diverse range of blue chip brands within various market sectors. Working in partnership with our clients, we aim to help them achieve their marketing goals and build their brand through innovative and engaging design.

Our designers, copywriters and photographers will respond to your brief to produce all forms of marketing services communications such as:

- Advertising - Merchandising

- Brand Development - Packaging

- Brochures, leaflets, flyers etc. - Photography

- Copywriting - POS (Point of Sale)

- Corporate stationery - Presentations

- Exhibition design - Product launches

- Magazine design - Websites

WSM also boasts specialist collaborative divisions across Sponsorship Consultancy, Digital, Events, PR & Media, Experiential and CSR.

Please see the following pages for examples of our Design and Print recent work...

EDINBURGH CUPRCYC, COWES 2010


SPONSORED BY

RCYC, COWES 2010EDINBURGH CUP

SPONSORED BY

1. Engraved version 2. Embrodered version

2. Printable version



SPONSORED BY

RCYC, COWES 2010EDINBURGH CUP

SPONSORED BY

1. Engraved version 2. Embrodered version

2. Printable version

ClientAberdeen Asset Management (AAM)

BackgroundAberdeen Asset Management is a global investment management group, managing assets for both institutional and retail clients from offices around the world. It’s current sponsorship portfolio includes Colin Montgomerie, AAM Cowes Week, Edinburgh Rugby Club and the Ladies Scottish Open.

WorkWe have worked across a range of sponsorships and events, most notably the annual Edinburgh Cup sailing event (logo design) and the Ladies Scottish Open (Event Collateral).

ClientAberdeen Asset Management (AAM)

BackgroundAberdeen Asset Management is a global investment management group, managing assets for both institutional and retail clients from offices around the world. It’s current sponsorship portfolio includes Colin Montgomerie, AAM Cowes Week, Edinburgh Rugby Club and the Ladies Scottish Open.

WorkWe have worked across a range of sponsorships and events, most notably the annual Edinburgh Cup sailing event (logo design) and the Ladies Scottish Open (Event Collateral).

ClientWSM Sponsorship (promoters of the Aberdeen Ladies Scottish Open)

BackgroundThe 2011 Aberdeen Ladies Scottish Open was held at Archerfield Links in East Lothian, Scotland. The three day Pro-Am consisted of 60 high profile amateurs playing alongside the leading 60 Ladies European Tour professionals.

WorkWe designed and printed the event programme, posters, flyers, adverts and lanyards. Our leaflets were sent to 24 golf clubs in the East Lothian area, which attracted over 4,000 spectators.

ClientAlzheimer’s Society

BackgroundAlzheimer’s Society work to improve the quality of life of people affected by dementia in England, Wales and Northern Ireland.

WorkWe provide a full print management service to Alzheimer’s Society which includes marketing materials, business stationery and merchandise. As part of this print management contract we provide a design and warehousing facility with a stock management system. We are also responsible for their corporate identity and for the enforcement of their Brand Guidelines.

ClientAspen Healthcare

BackgroundAspen Healthcare is the owner and operator of three highly regarded private acute hospitals and one outpatient Oncology Clinic in London and the Home Counties (United Kingdom) providing medical services ranging from health screening, outpatient clinics and cosmetic surgery to specialised cancer treatments and post-operative nursing care.

WorkWe created flyers, adverts, desk calendars, posters and consultant directories.

ClientBADMINTON England

BackgroundBADMINTON England is the governing body for the sport of badminton in England. It aims to govern, encourage and develop the sport for all throughout England.

WorkWe designed the graphics for a promotional stand to encourage people to sign up to no strings badminton. 2,370 new members signed up across seven sites in the UK.

© Copyright 2011 - beazley 4

Colour palette

Pink is still the key colour in our palette, however it is used in a much

more refined way than before. Grey also remains an important colour,

as this is the colour of a pencil line.

The primary palette is comprised of our main corporate colours and

they should appear on all our communications. Pink is the important

colour as it marks Beazley out as unique and using such a colour in the

corporate world makes us instantly recognisable. Turn to page 4.2 for

more details on how to use pink in Beazley communications.

The pink has been refreshed slightly to create more stand-out when it’s

being used. To create consistency across printed communications there

are different Pantone references for coated and uncoated papers.

Overleaf are some swatches of the pink on both coated and uncoated

paper. Use these as a guide when printing the main colours.

The supporting palette is there to do just that – support. A range of

colours are available that complement the pink and grey and

can be used on charts and diagrams.

There are some additional support colours for use on the website only

– these are detailed on the website page of the Applications section.

Uncoated

Pantone 426 U

C52 M29 Y30 K78

R86 G90 B92

HTML 565A5C

Coated

Pantone 425 C

C52 M29 Y30 K78

R86 G90 B92

HTML 565A5C

Uncoated

Pantone 233 U

C15 M100 Y0 K0

R172 G41 B115

HTML AC2973

Coated

Pantone 675 C

C15 M100 Y0 K0

R172 G41 B115

HTML AC2973

Primary colour palette

Supporting colour palette

Pantone 2627 U

C81 M100 Y6 K35

R66 G20 B95

HTML 42145F

Pantone 208 U

C16 M100 Y35 K46

R136 G35 B69

HTML 882345

Pantone 515 U

C10 M41 Y0 K0

R225 G170 B215

HTML E1AAD7

Pantone 279 U

C68 M34 Y0 K0

R75 G146 B219

HTML 4B92DB

Pantone 2717 U

C34 M16 Y0 K0

R168 G197 B235

HTML A8C5EB

Pantone 3125 U

C85 M0 Y18 K0

R0 G176 B202

HTML 00B0CA

Pantone 427 U

C7 M3 Y5 K8

R209 G212 B211

HTML D1D4D3

Pantone 877 U

Pantone 429 U

C21 M11 Y9 K23

R165 G172 B175

HTML A5ACAF

Beazley pinkDark greyWhite


Typefaces

There are two typefaces available to use on Beazley communications.

BaskervilleBaskerville is a traditional serif typeface but is used in a contemporary wayto contrast with the illustrative nature of the Beazley line. This is themain typeface for Beazley and it should appear on all communications.It can be used in a variety of ways, from creating big impact to moresubtle statements. Flick through the pages of the brand book, corporatebrochure and within the pages of these guidelines for examples of howBaskerville can be used.

Franklin GothicRetained from the old Beazley identity. Franklin contrasts well withBaskerville and is legible at smaller sizes. Therefore it is used as asupporting typeface in body copy only. There are different weightsavailable to help add emphasis or highlighting throughout body copy.As a general rule anything below 12–14pt should be Franklin, foreverything above use Baskerville.

Web/screen fonts (Electronic and Template)As Baskerville and Franklin are not always available on the web or forPowerPoint, two system fonts are suggested for use instead.Baskerville = TimesFranklin = VerdanaThese fonts should only be used on screen where Baskerville and Franklinare not available.

Baskerville

Aa Bb Cc DdEe Ff Gg Hh IiJj Kk Ll MmNn Oo Pp QqRr Ss Tt Uu VvWw Xx Yy Zz

Franklin GothicAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn OoPp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


Composite Logos

Stacked grey box

Stacked

Stacked greyscale

Horizontal grey box

Horizontal

Horizontal greyscale


ContentsComposite Logos

2

Typefaces

3

Colour palette

4

Branded Print

5

Branded Clothing

6

Branded Merchandise

7

Kit Regulations

8

FAQs

9

Brand Guidelines

ClientBeazley

BackgroundIn January 2011 Beazley, the specialist Lloyd’s insurer, entered into a five year partnership with the British Fencing Association. Beazley are British Fencing’s “Premier Partner” – as well as the “Official Insurer” through to the London 2012 Olympics and beyond (until the end of 2015)

WorkWe produced a set of brand guidelines to help position the Beazley brand and British Fencing in the run up to 2012.

ClientBlack Knight International

BackgroundThe 2010 Gary Player Invitational was held at Archerfield Links in East Lothian. It is a celebrity – amateur event and raises money for the Player Foundation, a charity that Gary Player set up to help underprivileged children and strengthen impoverished communities.

Work We designed and printed the event programme, posters, adverts, flyers and lanyards. Significant sales were achieved through one of the quarter page adverts, which ran in City Am.

ClientBrit Insurance

BackgroundIn January 2010, Brit Insurance became the principal Team Sponsor of the England Men’s and Women’s Cricket Teams. The initial four year deal will see the Brit Insurance logo appear on all apparel worn by the England men’s and women’s cricket teams as well as the England Lions, England Under-19s and all England disability teams.

Work We were asked to design a series of programme adverts for the 2011 season. This incorporates all ECB Internationals; Test Matches, One Day games and T20 matches as well as the domestic finals. The ECB retail and distribute around a million programmes per year.

ClientContiki

BackgroundContiki offer fun, hassle-free holidays with an unbeatable mix of sightseeing, culture, friendships & free time. They are the worldwide leader in tours for 18-35s, operating tours in over 40 countries around the world.

WorkAdverts, flyers, posters and animated email blasts for various seasonal campaigns.

ClientCMC Markets

BackgroundCMC Markets is one of the world’s leading online CFD providers and financial spread betting companies, with over 26 million trades executed annually.

WorkWe worked on the design and artwork of the Annual Report and Financial Statements 2010.

ClientDelta Air lines

BackgroundDelta Air Lines serves more than 160 million customers each year. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 356 destinations in 65 countries on six continents.

WorkWe designed print and email collateral for an event launching the new nonstop transatlantic flights between London Heathrow and Boston and Miami.


BackgroundDelta Air Lines serves more than 160 million customers each year. With an industry-leading global network, Delta and the Delta Connection carriers of-fer service to 356 destinations in 65 countries on six continents.

WorkWe created menus, banners and designed 3D installations for an event to celebrate the 5th anniversary of the Düsseldorf to Atlanta flight path.


BackgroundDelta Air Lines serves more than 160 million customers each year. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 356 destinations in 65 countries on six continents.

WorkWe created print and online collateral publicising the cube installation at a variety of locations across London. This included newspaper advertising, online banners, printed banners and flight cases.

ClientDewar’s

BackgroundSince its foundation in 1846, Dewar’s has produced award-winning Scotch whiskies. To this day each Dewar’s whisky is carefully crafted from up to 40 different single malt and grain whiskies to ensure each blend has the perfect balance of flavours.

WorkWe created graphics and branding for a range of materials to support the global launch of the new Dewar’s packaging.

ClientDewar’s

WorkWe created printed collateral for all of the Dewar’s Whisky and World Duty Free Staff Incentive campaign. This included The Incentive magazine, poster, flyer and leaflet dispenser.

WORLD CHAMPIONSHIP

HANDA SENIOR

P R E S E N T E D B Y

WORLD CHAMPIONSHIPHANDA SENIOR


WORLD CHAMPIONSHIPHANDA SENIOR


WORLD CHAMPIONSHIP

HANDA SENIOR P R E S E N T E D B Y

ClientISPS (International Sport Promotion Society) Golf.

Background ISPS supports golf tours and events across the globe. ISPS sponsorship portfolio of golf is ever increasing, including the European Senior Tour, Asian Tour, Legends Tour, Ladies European Tour, JPGA and the Australian Senior PGA.

WorkWe created event collateral including promotional billboards, signage, accreditations and post-event publications, most recently for the inaugural ISPS Handa Senior World Championship at Mission Hills, China.

ClientLeague Managers Association

BackgroundThe League Managers Association is the collective, representative voice of all managers from the Barclays Premier League, the npower Championship and npower Leagues 1 and 2.

Work We have helped to promote the LMA Business Club golfing events via digital e-invites and ticket wallets. More recently, we are working on designs for the LMA Member Benefits booklet. This booklet offers a wide range of premium products and services to their members.

ClientMasterCard

BackgroundThe Barbarians is a unique invitation only rugby club made up of the world’s top players who come together to play a series of high profile matches each year. MasterCard’s association with the club enhances its relationship with rugby in the lead up to the 2011 Rugby World Cup.

WorkWe produced all of MasterCard’s hospitality collateral for The MasterCard Trophy Series 2010, including e-invites, ticket wallets and hospitality passes, we also designed and printed the promotional material including fliers, t-shirts and lanyards for Mastercard’s Be No 23 competition (part of the ‘priceless’ campaign).

ClientMINI MOTORSPORT

BackgroundMINI is back: the official Team Launch in Oxford heralded the final phase of preparations ahead of the MINI WRC Team’s first outing in the FIA World Rally Championship (WRC).

Check out our work in situ here.Check out our work in situ (HD version) here.

Work To design and print all 2D and 3D collateral for a 3 day launch of the MINI WRC Team at the Plant Oxford

ClientMotorola

BackgroundMotorola is a global communications leader powered by a passion to invent and an unceasing commitment to advancing the way the world connects.

WorkWe designed an interactive experience for trade to promote Motorola’s new product launch.

ClientMotorola

WorkWe designed the 2D graphics for the Motorola – walk in wardrobe. The wardrobe is part of a proposal to promote the new FLIP OUT phone in conjunction with Britain’s Next Top Model.

RUGBY DIET STRUCTURE

To get the most out of your training you have to eat well, but it’s just as important to eat at the right times.

TIME08:00

09:0010:00

11:0012:00

13:0014:0015:00

16:00

17:0018:00

19:0020:00

21:0022:00

MEAL / TRAININGBREAKFAST

TRAININGPOST-TRAINING SUPPLEMENTATION

LUNCH

TRAINING

POST-TRAINING SUPPLEMENTATION

RECOVERY MEAL

REST

EVENING MEAL

RESTPRE-BED SNACK

NUTRITIONAIM FOR AT LEAST 30g PROTEIN IN THIS MEAL - e.g. 3 EGGS, 4 SLICES HAM, 250g COTTAGE CHEESE, 3 RASHERS BACON, TIN OF MACKERELS, 2 SCOOPS GOLD STANDARD 100% WHEYFLUIDSE.G. AFTER MAX OR 2:1:1 RECOVERY (always protein and carbs)USE THIS AS A RECOVERY MEAL FROM MORNING TRAINING AND AS A FUELLING MEAL FOR THE AFTERNOON SESSIONFLUIDS

E.G. AFTER MAX OR 2:1:1 RECOVERY (always protein and carbs)PROBABLY THE MOST IMPORTANT MEAL OF THE DAY! ESSENTIAL FOR RECOVERY AND ADAPTATION – DON’T SKIP IT OR NOT EAT ENOUGHFLUIDS

GREATER FOCUS ON PROTEIN THAN CARBOHYDRATE ESPECIALLY FOR WEIGHT MANAGEMENT PLAYERSFLUIDSCARBS TO FUEL THE LIVER AND PROTEIN TO SUPPORT GROWTH OF NEW MUSCLE TISSUE - DAIRY FOODS ARE GREAT FOR THIS MEAL

GET INTO THE HABIT OF EATING 7-8 TIMES PER DAYYOU SHOULD NOT GO INTO A MEAL FEELING OVERLY HUNGRY – IF YOU ARE

THEN YOU HAVEN’T FUELLED PROPERLY AT THE PREVIOUS MEAL

CARBS PROTEIN FAT 50 35 15





PROTEIN KINETICS

0

23

45

68

90

1h 2h 3h 4h 5h 6h 7h 8h

Not all protein powders are the same - each type of protein

has a different digestion and absorption characteristic that

dictates how it behaves in the body. By understanding how

your protein works you can pick the best type of protein to

match your training.

Whey

Pro Complex

Casein

What?

Why?

When?

How Much?

Fast acting protein

Very quickly provides a large source

of protein to the muscles to support

synthesis of new muscle tissue

Morning or after training

1-2 scoops = 20-40g protein

Blend of fast, medium & slow

acting proteins

Provides a fast source of protein

then a sustained release of protein

over the next few hours

Late morning or afternoon


Slow acting protein

Slowly releases protein into the

bloodstream to provide a continual

supply over an extended period

of fasting

Pre-bed


WHEY PRO COMPLEX CASEIN

Time

Rat

e of

Pro

tein

Syn

thes

is

ClientOptimum Nutrition

BackgroundOptimum Nutrition is one of the leading sports nutrition companies in the US, with the world’s best selling whey protein powder, Gold Standard 100% Whey. Their sponsorship portfolio currently includes the SRU, Leinster, Ulster, Cornish Pirates, Team Bath, Newcastle Falcons, Rob Kearney and Team ON.

WorkWe produced their UK press pack to promote the ON product range as well as assisting in their club sponsorship collateral including posters, water bottles and pitch side perimeter boards.

Some of our clients

For further information or to discuss your requirementsplease contact:

matt schmidtwsm communicationsone bow churchyardlondon ec4m 9dqt +44 (0)20 7183 4653f +44 (0)20 7248 1711m +44 (0)7811 219 039e [email protected] wsmcommunications.com

wsm design credentials

Documents

edinburgh rugby club

edinburgh cupsponsored

print management service

print management contract

design company

engaging design

aam cowes week

engraved version