wsi digital web presentation
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Digital Marketing Presention covering the major strands and channels that go into a digital marketing strategy.TRANSCRIPT
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Prepared by
Simon Miskimmin
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INTRODUCTION TO WSIA brief company overview….
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WSI is the world leader in Digital Marketing, Web Development & Web Design
ABOUT WSI
Introduction to WSI
Headquartered in Toronto, Canada, WSI has been developing profitable Digital Marketing Solutions for businesses of all types and sizes, since the mid 1990s. Our global network of Digital Marketing Consultants in over 80 countries is the largest of its kind.
WSI is committed to improving the profitability of its customers through the use of leading-edge digital technologies. As more businesses join the struggle to harness the potential of the digital world for business growth and success, WSI is ready to effectively serve their needs with affordable digital solutions.
Introduction to WSI
The WSI Network
• Head Office – Toronto Canada• 1500 offices• 87 Countries• 345 Certified Google Experts• 35 Certified Analytics Experts• 28 Certified Conversion Specialists• 381 SEO Content Developers• 182 Certified Landing Page Developers• Google Account Managers etc…
Introduction to WSI
The Power of WSIproven processes - proven results
• Our proven Internet Solutions Lifecycle allows us to consistently develop and deploy effective marketing campaigns that drive results.
• This proven process has been developed over the last 6 years and has been implemented with over 32,000 successful clients
AdvancedTechnologies
Build Targeted Traffic
Conversion Architecture
Introduction to WSI
Our Strategic Partnerships & Alliances
As a leading provider of Internet Solutions to businesses worldwide, WSI has aligned themselves with industry leaders and boasts a number of impressive strategic partnerships
showcased below.
These industry associations give our Consultants access to cutting-edge training and resources and share in our belief of following responsible digital marketing practices. This means that when you work with WSI you can be sure you’re working with a leading edge company that
contributes and incorporates the best practices in our field.
Introduction to WSI
A Selection of Our Clients
Media Consumption
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Your Customers are Becoming Digitizedand the pace is increasing!
…and so is your businessit’s becoming more digitized every day!
How do consumers reach local businesses today?
Online Marketing Spending
The Opportunity is Online!
WSI Digital Marketing System
Lead Generation Strategies
Online Credibility & Brand Exposure
Strategies
Prospect & Client Communication
Strategies
Get Found – Drives LeadsBe visible and more
trustworthy – Convert more business
Have 2 way conversations – convert more leads, retain more customers, more repeat business
Web Analytics
Digital Marketing Strategies
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Lead Generation
Lead Generation
Need More Leads
Online Lead Generation Strategies
Online Lead Generation Strategies
PPC
SEOLanding Pages
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Keyword
Your business can appear here
Generate Leads – Pay Per Click
Search Engine Optimization
Keyword
Organic SEO Results Don’t forget about the other search engines!
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The Golden TriangleEye tracking study
to determine how visitors view web pages
How Users View Web Pages
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Landing Pages
Increase Conversion Significantly
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Online Credibility & Brand Exposure
Strategies
Online Credibility & Brand Exposure
I need more brand
exposure and enhanced credibility
Build an online
credibility and brand
exposure strategy
online credibility and
brand
Content Plan
Content Framework(Website)
Content BlueprintContent Marketing
Social Media Optimization
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Professional Web Presence
Professional Online Presence = Trust + Credibility + Reputation
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Creating the “Brand”
Why do companies need a social presence?
• Affordable Marketing
• Viral Nature
• Enhances Brand
• Builds Credibility
• Increases Traffic
• Engages Traffic
Social Media Optimization
Social Media Sales Funnel
Blogs
Press Releases
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Prospect & Client Communication
Strategies
Email Marketing
Nurture prospects to
customers
Provide ongoing value and retain more
customers
Get repeat business from existing customers
Client Communication
Preferred Communication Changingare you ready to change?
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Social Media
Social Media Advertising allows us to target highly specific groups of people i.e. we are able to target people based on age, sex, marital status, interests, hobbies, sports, where they live etc. so that adverts will only be shown to the people that we want to view them.
Social Media is a 2-way Conversation
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WHAT TO DO NOW?
Implement a WSI Digital Marketing Strategy...........
TODAY!028 9048 0257