wsbg spring 2012
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![Page 1: WSBG Spring 2012](https://reader035.vdocuments.site/reader035/viewer/2022070312/553b48e54a7959473a8b464c/html5/thumbnails/1.jpg)
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WSBG is the Poconos• 93.5 SBG is the Poconos Best Variety with…
– Mornings with Chuck & Jo-Ann– Workdays with Harper– Drive home with with Rod Bauman– SBG Nights with Shinn
• “SBG Cares” our commitment to community service in the Poconos
• Total 12+ Weekly Audience 22,400 persons
![Page 3: WSBG Spring 2012](https://reader035.vdocuments.site/reader035/viewer/2022070312/553b48e54a7959473a8b464c/html5/thumbnails/3.jpg)
Out & About with SBG• SBG is out with their listeners
– Free Lunch Fridays– BIG Events– BIG Prizes– Big Rewards
• We bring the bestWe bring the best of everything to our listenersof everything to our listeners
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SBG Morning Show #1
• Mornings with Chuck & Jo-Ann #1 in Monroe County
• Monroe County has the longest commute in the US. Commuters tune into WSBG for their traffic and news updates
#1 Morning Show in Monroe County
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At Work Listeners Going Strong
• SBG STILLSBG STILL dominates in the workplace
• SBG is listened to in businesses, restaurants, waiting rooms… just about everywhere you go in the Poconos !
#1 Mid-Days in Monroe County
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We’re STILL Driving You Home
• Listeners are chillin’ with Rod Bauman on the way home…
• 18 traffic updates a day get you home safely !
Tied #1 Afternoons in Monroe County
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Three Stations = Big Success
• Dominating Monroe County - 93.5 SBG, 99.9 the Hawk & 107 the Bone
• The Power of Three!
Growing
WSBG/WODE/WWYY Reach More
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Radio’s Relevance
• 41% of 12-24 year olds listen to the radio regularly in the morning
• The average 12-24 year old spends more time listening to the radio then playing video games!– 1 hour 24 minutes spent listening to the radio– 1 hour 10 minutes spent playing video games
• 93.1% of US Consumers listen to the radio!– Radio is the most used source of media-
including Social Networking!
Sources: Edison Research, *Radio’s Future 2: The 2010 American Youth Study, Sep 29, 2010; Bridge Ratings, *Digital Preparedness Study, June 30, 2010