wsbg spring 2012

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Page 1: WSBG Spring 2012
Page 2: WSBG Spring 2012

WSBG is the Poconos• 93.5 SBG is the Poconos Best Variety with…

– Mornings with Chuck & Jo-Ann– Workdays with Harper– Drive home with with Rod Bauman– SBG Nights with Shinn

• “SBG Cares” our commitment to community service in the Poconos

• Total 12+ Weekly Audience 22,400 persons

Page 3: WSBG Spring 2012

Out & About with SBG• SBG is out with their listeners

– Free Lunch Fridays– BIG Events– BIG Prizes– Big Rewards

• We bring the bestWe bring the best of everything to our listenersof everything to our listeners

Page 4: WSBG Spring 2012

SBG Morning Show #1

• Mornings with Chuck & Jo-Ann #1 in Monroe County

• Monroe County has the longest commute in the US. Commuters tune into WSBG for their traffic and news updates

#1 Morning Show in Monroe County

Page 5: WSBG Spring 2012

At Work Listeners Going Strong

• SBG STILLSBG STILL dominates in the workplace

• SBG is listened to in businesses, restaurants, waiting rooms… just about everywhere you go in the Poconos !

#1 Mid-Days in Monroe County

Page 6: WSBG Spring 2012

We’re STILL Driving You Home

• Listeners are chillin’ with Rod Bauman on the way home…

• 18 traffic updates a day get you home safely !

Tied #1 Afternoons in Monroe County

Page 7: WSBG Spring 2012

Three Stations = Big Success

• Dominating Monroe County - 93.5 SBG, 99.9 the Hawk & 107 the Bone

• The Power of Three!

Growing

WSBG/WODE/WWYY Reach More

Page 8: WSBG Spring 2012

Radio’s Relevance

• 41% of 12-24 year olds listen to the radio regularly in the morning

• The average 12-24 year old spends more time listening to the radio then playing video games!– 1 hour 24 minutes spent listening to the radio– 1 hour 10 minutes spent playing video games

• 93.1% of US Consumers listen to the radio!– Radio is the most used source of media-

including Social Networking!

Sources: Edison Research, *Radio’s Future 2: The 2010 American Youth Study, Sep 29, 2010; Bridge Ratings, *Digital Preparedness Study, June 30, 2010