(ws13) elmira majeric: engaged with email finally
TRANSCRIPT
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Ukratko …
PRAVILA ZA
POSTAVLJANJE
UPJEŠNIH EMAIL
MARKETING KAMPANJI
Engaged with Email!
Finally!
© Majerić, ožujak 2012.
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EMAIL MARKETING
NIJE SPAM
© Majerić, ožujak 2012.
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EMAIL MARKETING
JE jedan od
ključnih prodajnih
kanala i brending alata
© Majerić, ožujak 2012.
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stvaranje 1
© Majerić, ožujak 2012.
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IZGRADI DOBRU BAZU.
© Majerić, ožujak 2012.
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VAŠA BAZA
JE VAŠ
KRALJ
© Majerić, ožujak 2012.
NJEGUJ SVOJU BAZU.
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© Majerić, ožujak 2012.
SEGMENTIRAJ SVOJU BAZU.
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© Majerić, ožujak 2012.
PONUDA (i SEGMENTACIJA) je BITNA
Olap, 2011.
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© Majerić, ožujak 2012.
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© Majerić, ožujak 2012.
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© Majerić, ožujak 2012.
PRODAJNO PISMO
Uvod
Body, linkovi
Footer/ izjava
Potpis
CTA
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© Majerić, ožujak 2012.
BUDI RELEVANTAN
1. PERSONALIZIRAJ
2. INFORMIRAJ
3. PIŠI KRATKO & JASNO
4. BUDI ISKREN
5. BENEFITS vs. FEATURES
6. VREMENSKI OGRANIČI
7. TESTIRAJ. UVIJEK. OPET.
IMAJ NA UMU ZA KOGA PIŠEŠ SVOJ TEKST!
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© Majerić, ožujak 2012.
(revenue –
cost –
cost of goods sold) /
# of emails sent
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© Majerić, ožujak 2012.
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Avinash Kaushik
EMAIL = totally
engaging,
© Majerić, ožujak 2012.
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© Majerić, ožujak 2012.
HVALA
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© Majerić, ožujak 2012.