ws digital marketing group ii (analisa web telkomflexi)
DESCRIPTION
Sharing knowledge bagi rekan's peserta pelatihan Digital Marketing di Medan.TRANSCRIPT
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Presented by :
GROUP IIGROUP IIPresented by :
ANGGOTAANGGOTA : 1. SANJAYA / 6401332. LILI / 6413123. ELVI / 7001664 YURNI YETTI / 621083
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Medan, Maret 2010LC Area I Sumatra
4. YURNI YETTI / 6210835. DAMERIA SARAGIH / 5609056. ARY SURACAHYADI / 840046
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FRAMEWORK OF THINKINGFRAMEWORK OF THINKINGFRAMEWORK OF THINKINGFRAMEWORK OF THINKING
[1] Identification Landing Page
[2] Analytical Tools
Aplication
[3] Analisa7 C’s [4] Feedback
g g
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
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FRAMEWORK OF THINKINGFRAMEWORK OF THINKINGFRAMEWORK OF THINKINGFRAMEWORK OF THINKINGNo. ACTIVITY URAIAN TUGAS
1. Identifikasi Landing Page Memilih dan menentukan Landing Page yang akan dianalisa dalam hal ini dilihat tingkat kepentingan, level (Corporate), dan impact terhadap terjadinyapurchase intent. Dalam pembahasannyaditetapkanlah http://www.telkomflexi.comditetapkanlah http://www.telkomflexi.com
2. Analytical Tool Aplication Untuk dapat melakukan analisa, maka terlebihdahulu menentukan instrumen analitis mana yang mau digunakan. Dengan mempertimbangkan expert opinion maka : www.markoweb.com danwww.themecraft.net dianggap sudah mewakili.
3. Analisa 7 C’s Mengevaluasi material pelatihan Digital Marketing Learning yaitu The 7 C’s merefer kepada Creating a High‐Impact Digital Customer Experience A.T. Keany.
4. Feedback Usulan perbaikan bagi landing page yang dianalisadengan mempertimbangkan Opportunity for
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
dengan mempertimbangkan Opportunity for Inprovement (OFI)
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ANALISA WEBSITE/LANDING PAGEANALISA WEBSITE/LANDING PAGEANALISA WEBSITE/LANDING PAGEANALISA WEBSITE/LANDING PAGE
• Action through with 7 C’s
Convenience
CommuContent
Communication
s
7 CsCustomization
Customer care
Community
Connectivity
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
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ANALISA WEB TELKOMFLEXI.COM
1. CONVENIENCE
Tampilan flash banner timingnya terlalu cepat .p g y p
Tujuan yang ingin disampaikan tidak jelas (awareness or purchase).
2 CONTENT2. CONTENT
Penempatan lay out content tidak menarik.
Menu dan submenu terlalu banyak.Menu dan submenu terlalu banyak.
Menu feedback/saran susah dicari.
Isi content tidak menggambarkan maksud dan tujuan web tersebut.
3. CUSTOMIZATION
Belum melihat menu untuk need dan ekspektasi pengguna
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Belum melihat menu untuk need dan ekspektasi pengguna.
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4. COMMUNITYMenu komunitas tidak ada misi, tidak ada content yang menjadi kebutuhan
user sesuai dengan yang diinginkan oleh Telkomflexi.
5. CONNECTIVITY Connectivity web Telkomflexi menduduki rangking 10 akan tetapi melalui
O S (S h E i ) d d ki ki 2 i i d k b hOpen Source (Search Engine ) menduduki rangking 2, ini menandakan bahwaKeyword Telkomflexi lebih familiar disearch engine by GOOGLE, YAHOO.
Ketersediaan cukup baik dan kecepatan tampil cukup cepat.Web site lebih banyak diakses dari IP internal TelkomWeb site lebih banyak diakses dari IP internal Telkom
6. CUSTOMER CAREMenu Customer Care hanya penjelasan/keterangan tentang media (tidakl b k )melibatkan customer).
7. COMMUNICATIONKomunikasi yang disediakan masih bersifat satu arah.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
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*CONVENIENCESesuai dengan analisa convinience dapat dilihat terhadap data most popular pages pada
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Sesuai dengan analisa convinience, dapat dilihat terhadap data most popular pages pada situs Telkomflexi
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*CONTENT & COMMUNITY
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Untuk mengetahui situs Telkomflexi, maka lebih dikenal kata “TELKOM”
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*CONNECTIVITYPada Mei 2009 – Jan 2010, user didominasi dari link external
Mulai Apr 2010 Feb 2011 user didominasi dari link internal
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Mulai Apr 2010 – Feb 2011, user didominasi dari link internal
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*CUSTOMIZATION, CONTENT & COMMUNICATION
Apr 2009 – Aug 2010 sering dilakukan update web
Aug 2010 Nov 2010 jarang dilakukan update web
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
Aug 2010 – Nov 2010 jarang dilakukan update web
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*CUSTOMER CARE, CONTENT, CUSTOMIZATION
Terjadi duplikasi informasi yang membingungkan user yang ingin mengakses ke situs
Telkomflexi
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
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*CONVENIENCE, CONTENT, CUSTOMIZATION, & COMMUNITY
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
, , ,
Penempatan item/menu pada layout tidak fokus
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Telkom harus berani berinisiatif untuk menindaklanjuti setiapTelkom harus berani berinisiatif untuk menindaklanjuti setiapkeluhan dari Customernya, secara komplit, dengan melakukanKoordinasi yang baik dengan fihak Interna di Perusahaan kita.
h d b b
keluhan dari Customernya, secara komplit, dengan melakukanKoordinasi yang baik dengan fihak Interna di Perusahaan kita.
h d b bLaporan gangguan harus dimonitor sampai benar‐benar CLOSEsesuai dengan kondisi di lapangan, tidak hanya berdasarkanlaporan dari pihak gangguan.
Laporan gangguan harus dimonitor sampai benar‐benar CLOSEsesuai dengan kondisi di lapangan, tidak hanya berdasarkanlaporan dari pihak gangguan.
WEB sudah bagus, namun tujuannya tidak FOKUS.
Page Landing pada WEB Telkomflexi hendaknya diupgrade
WEB sudah bagus, namun tujuannya tidak FOKUS.
Page Landing pada WEB Telkomflexi hendaknya diupgradePage Landing pada WEB Telkomflexi hendaknya diupgradesesuai dengan yang lagi TREND.
Page Landing pada WEB Telkomflexi hendaknya diupgradesesuai dengan yang lagi TREND.
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation
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Th YThank You
Commitment To Long Term, Customer First, Caring Meritocracy, CoCommitment To Long Term, Customer First, Caring Meritocracy, Co--creation of Wincreation of Win--win Partnership, Collaborative Innovationwin Partnership, Collaborative Innovation