WS 9 Living Lab Tools & Methodologies Wednesday (28/8)

13:30 – 17:00 NAD 308

The 4th ENoLL Living Lab Summer School 27th-30 August 2013

Manchester School of Arts

IDeALL method toolbox

• Presented by Mikaël Mangyoku• Developed by IDeALL methodology partners:

Francesc Aragall, Hanna-Riina Vuontisjärvi, Satu Miettinen, Minna Fred, Artur Serra, Laia Sanchez, Isabelle Vérilhac and Mikaël Mangyoku

IDeALL: main objectives

IDeALL project brings together communities

driven by user-centred innovation,

namely design centres specialised in “Design for All” together with Living Labs.

IDeALL:Partner’s consortium

Design For All Foundation

Citilab

E-CareARDI

Cité du Design

Slovakia Design Center

Design Innovation Centre Latvia

Laurea University of Applied Sciences

University of Lapland

European Networks:- ENoLL- ESoCE-NET

11 core partners, 7 countries100 supporting partners

IDeALL: programmeDesigners

Design for All Living Labs

WP1

WP2 WP 3

WP4

WP5

COPIL 1Launching

COPIL 4Experimentation

COPIL 3Methodologies

COPIL 2Plateform

COPIL 5Dissemination

CO

OR

DIN

ATION

Cité du Design

ENoLLDesign For All Foundation

Common Platform

Methodologies + Best practices Cité du Design ARDI – Living Labs

CONNECT AND CREATE A COMMON NETWORKESoCE-NET

SHARE, COMPARE AND DEVELOP INTERDISCIPLINARY METHODOLOGIES

EXPERIMENT WITH BOTH PRIVATE COMPANIES

AND LOCAL COMMUNITIES

DISSEMINATE TRAINING – EVENTS – NETWORKS – CONFERENCES - EXHIBITIONS

IDeALLDesigners and Living Labs working together for user-centered innovation

LUPI and research

LUPI®

State of the art

Use-case study

Conception labResearch program

Experiment

Valorisation

LUPI: 3 steps

Phase 1 :Framing the issue

Phase 2 :Observations des usagers

In situ

Phase 3 :Workshop de

Restitution

Duration: 1 day

Discussion on the issue definition and framing, presentation on the investigation process, what user types will we meet?

LUPI: 3 stepsPhase 2 :

Observations des usagersIn situ

Phase 3 :Workshop de

RestitutionMeeting the users: Training LUPI stakeholders in the interview process, profile detection, defining the interviewing structure, defining ‘field sensors’, training the LUPI stakeholders in insight transmission tools to the LUPI team.Finally organisation of a user experience for every LUPI stakeholderDuration: 3.5 days

Phase 2 :On-site user observations

LUPI: 3 steps

Phase 3 :Sharing

Workshop during which every stakeholders share their respective user experience. This is followed by an ideation phase where innovation opportunities are identified and mapped. A particular attention will be adressed to concepts with strong strategy leading to sustainable business models.

Duration: 1 day

LUPI: 3 steps

Phase 1 :Framing the issue

Phase 2 :On-site userobservation

Phase 3 :Sharing

Cycle duration: 3 months

LUPI deliverable

Ex. Mickaël Lejeune, sales department… for region Nord« … For our new special brand… we are testing a new distribution concept. At …, we  have  chosen  to  develop  a  range  of products with different colours according to our  target  group. This  leads however to problems in product availability… » 

Concept development of a solution in a form of a scenario title associated to a presentation pitch, illustrated by visual elements (rendered sketches, videos, animation…) => story-telling.These hypothesis are then assembled in a portfolio realised by the designers (as a ressource). The complete deliverable is composed of a minimum of 12 scenarii.

Scenario N° 1 : Ordering online

HUMBLES

• Highlight Design for All Opportunities

• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient

Communication• Success evaluation

HUMBLES

• Highlight Design for All Opportunities

• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient

Communication• Success evaluation

• Increase the number of users

• Increase the number of clients

• Reach new international market

• Foster customer loyalty

• Transform products into services

• Prevent systemic problems

HUMBLES

• Highlight Design for All Opportunities

• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient

Communication• Success evaluation

Aspects of human diversity:

– Age– Laterality– Variation in height and

weight– Disability– Religious and cultural

customs– Family structure– Illnesses and allergies– Sexual orientation– Different financial

resources

HUMBLES

• Highlight Design for All Opportunities

• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient

Communication• Success evaluation

HUMBLES

• Highlight Design for All Opportunities

• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient

Communication• Success evaluation

INITIAL STAGE

DEVELOPMENT STAGE

CONSOLIDATION STAGE

Executive support and leadership

Existence of an executive manager

Co-ordination and co-operationStrategic planning

Resources required

Knowledge management

Internal and external marketing

HUMBLES

• Highlight Design for All Opportunities

• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient

Communication• Success evaluation

• Suitable for all people• Adjustable• Range of products…

HUMBLES

• Highlight Design for All Opportunities

• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient

Communication• Success evaluation

• Flexibility• Avoiding stigmatization• Sincerity and honesty• Simplicity• Receptivity• Permeability

HUMBLES

• Highlight Design for All Opportunities

• User identification• Monitor interaction• Breakthrough options• Lay out solutions• Efficient

Communication• Success evaluation

• Functionality• Expressivity• Credibility

Service Prototyping

Service Prototyping

Service Prototyping

Method Criteria

4 methodology workshops, from which some key criteria emerged:• User contact (high: workshop; low: survey)• Project phase (exploring context, user focus,

prototyping, delivering offer)• Application time (from a couple months – a year or

more)• User motivation (money-driven – value driven)• …

Method toolbox

Method toolbox

User contact - User contact +

time +

time -

LUPI

HUMBLES

SINCO

Thank you

Fill in the IDeALL support letter!

• 40 use-cases to go!– Publication on the IDeALL website (october 2013)

isabelle.verilhac@citedudesign.commikael.mangyoku@citedudesign.com

Backup slides

HUMBLES

• Highlight Design for All Opportunities :

1.- Increase the number of users

2.- Increase the number of clients

3.- Gain feedback on company strategy from potential and existing customers

4.- Prevent problems

5.- Reach new international markets

6.- Increase market share within the tourism sector

7. Enhance external reputation

8.- Enhance internal reputation

9.- Anticipate trends

10.- Foster customer loyalty

11.- Reduce costs in the medium term

12.- Innovate in products and services

13.- Transform products into services

HUMBLES

• User Identification: Aspects of human diversity:– Age– Laterality– Variation in height and weight– Disability– Religious and cultural customs– Family structure– Illnesses and allergies– Sexual orientation– Different financial resources

HUMBLES

• Monitor interactions:

HUMBLES

• Breakthrough options:INITIAL STAGE

DEVELOPMENT STAGE

CONSOLIDATION STAGE

COMMENTS

Executive support and leadership

Existence of an executive manager

Co-ordination and co-operation

Strategic planning

Resources required

Knowledge management

Internal and external marketing

HUMBLES• Lay out solutions: To design a product which meets the expectations of all users, it is necessary to follow one of these 6 strategies:

1. Suitable for all people2. Adjustable3. Range of products4. Compatible with existing products and services5. Product and additional service6. An alternative product which fullfills the same purpose as the

standard option

HUMBLES

• Efficient communication:– Flexibility– Avoiding stigmatization– Sincerity and honesty– Simplicity– Receptivity– Permeability

HUMBLES

• Success evaluation:Three criterias for evaluating your product/service:1. Functionality2. Expressivity3. Credibility