RESEARCH PAPERGROUP MEMBERS: SYED HAIDER ALI SHAH SHEHERYAR AHMED SIDRA YUSRA AMMAR UMAR AHMED YASIR

COURSE: WRITING RESEARCH REPORT

INTRODUCTION

• THE IMPACT OF MARKETING MIX ON CUSTOMER SATISFACTION

PROBLEM STATEMENT

• The decision problem faced by management has been translated into our market research problem in the form of questions that define the information that is required to make the decision and how this information obtained. Thus, in this paper, the decision problem regarding the marketing mix four Ps is translated into a research problem.

OBJECTIVE

• The objectives of this research are defined clearly to ensure that the true decision problem is address. This research has two main objectives:

• 1. To build an analytical connection between the customers satisfaction with the international marketing mix model.

• 2. To create perceive value and generate a positive response.

METHODOLOGY

• Survey was conducted to collect the data through different standardised questioners

• Population of Malaysia was targeted for the collection of data as it was conducted in Malaysia

LIMITATIONS

• The marketing mix framework was particularly useful in the early days of the marketing concept when physical products represented a larger portion of the economy. Today, with marketing more integrated into organizations and with a wider variety of products and markets, some authors have attempted to extend its usefulness by proposing a fifth P, such as packaging, people, process, etc.

HYPOTHESIS

• Alternative Hypothesis will be observed and tested by checking the collected relevant data.

H” Marketing Mix is a sufficient strategy to attain customers.

RESEARCH FINDINGS

The research was conducted in four major

Hyper markets of Malaysia

• Tesco

• Mydin

• Carrefour

• Giant

Cont…

• MARKETING MIX FACTORS 4P’s:

• SATISFACTION

Cont…

• MOTIVATION

Cont…

Scores for all the factors of Marketing Mix:

• Descriptive analysis of product factor.

Cont…

• Descriptive analysis of price factor.

Cont…

• Descriptive analysis of Place factor.

Cont…

• Descriptive analysis of Promotion factor.

CONCLUSION