Writing with VisualsScanlon 1105

October 21, 2009

Visuals

Visuals are images that represent the things, ideas, concepts and realities of the world we know.

Visual Argument

Visual argument is persuading with visuals› Get your reader’s attention› Provide readers with easily identifiable

images, icon, or symbols› Create instant associations between the

audience and the delivered messages› Illustrate complex data and data sets in ways

that allow for easier interpretation› Create strong, quick appeals based on ethos,

pathos, and logos› Make a significant, lasting impression

Diagrams, Charts, and Graphs

Flowchart

Visual Instructions

Your turn: Make a set of visual instructions

Create a set of instructions that could be understood by almost anyone, regardless of reading level or language spoken.

Think of something you know how to do well, and make a series of illustrations, accompanied by narration that helps to explain the illustrations.

OR

Imagine a problem that you face everyday that no one seems to be doing anything about (for example, the state of your dorm’s bathroom or problems with an area of campus). Think of several ways to solve this problem and illustrate those proposals by constructing a set of visual instructions.