pitch talk

no tech talk

Case Credits: University of Dayton

Our medical technology is the first automatic anesthetic gas scavenging system that will scan patients using an anesthetic vaporizer thus providing analytical, diagnostic and therapeutic techniques similar to those used by National Laboratories in 2007, but that were updated in 2011 to include the new immunology reports

We provide the most accurate medical diagnostic equipment available on the market.

no sales talk

use turbo words sparinglyhuge market potential, guaranteed potentialno hyped claims'In this blue ocean, we are certain to become market leader.'no 'you'-perspective'When you apply this approach...''This solution provides you with'

hedging

allow for uncertainty

risk is inherent to business & innovation

qualify statements using hedging techniques

hedging techniques

Seatbelts are safe.100% sure

Seatbelt may be safe.less sureModern seatbelts are safe.Seatbelts are safe, when worn properly.Generally, seatbelts are safe.

no management talk

use management speak only when relevant and meaningful and backed-up by day-to-day examples

one-stop-shop, synergy, proof of concept, critical decision factor, silo busting, core competencies, action key deliverables, going forward, to deliver, to leverage, to sunset a project

user-centred talk

Customers can access their accounts to track their delivery.

Team members can add, change and remove content freely.

This means that both employees and outside contractors work in a safer environment.

entrepreneur talk

opportunities and their risksthe resources requiredthe expected return

Writing pitches is part of a two-day workshop on Innovation Communication, which includes key communication events such as:

conducting brainstorm sessions & follow-upgiving briefingssteering project meetingspitching for resourcespersuasive Q&A sessionswriting a project plan

More information on the workshop programme

More slideshows on TalkTheFloor@slideshare

Photo Credits used under CreativeCommons 2.5FlickR heroes: takomabibelot, topgold