writing great social content…€¦ · writing great social content… kevin goddard, aws sr....
TRANSCRIPT
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WRITING GREAT SOCIAL CONTENT…
Kevin Goddard, AWS Sr. Social Media Manager
with Data!
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INTRODUCTION
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WHERE DO WE START?
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START WITH LISTENING!
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A WORD ON “B2B” SOCIAL MEDIA
“B2B”
Social
Media
Relating to
Individuals
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READY TO WRITE CONTENT?
No “one-offs”
No repeats
Be unique
Think campaigns
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20 CONTENT IDEAS
• Questions
• How to
• How to – timed edition
• Fill-in-the-blank
• Polls
• Behind-the-scenes
• Statistics or data with a twist
• Build a list
• Create a quiz
• Infographics
• Quotes
• Recommendations
• Weekly/month highlights
• Q&A
• Share an story/search
• Videos
• Memes & gifs
• Offer E-books/Whitepapers/Docs
• Tell a story with 4 photos
• Humor
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HOW DID MY TWEET DO?
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HOW TO MEASURE SUCCESS
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Questions?