writing a news release
DESCRIPTION
Do you know how to write a news or press release? Learn how to write one in the proper format that newspapers understand.TRANSCRIPT
WRITING A NEWS RELEASE
by Paul Grethel
The “Secret” Formula to a News Release
• Print your news release on a letterhead.• Give a release date so the newspaper knows
when it can publish it.• Include contact info; give a name & phone # of someone who can provide more info
to the newspaper or answer any questions.• Create a 1-7 word title to attract
attention. Center it in all capitals a double space after the contact info.
• Paragraph #1 should answer the 5 W’s: Who, What, Where, When and Why.
The “Secret” Formula to a News Release
• As you write more paragraphs, put the most important info in the first paragraphs and the least important info in the last paragraphs. This is because newspapers have limited space, and if they have to cut info out, they cut from the bottom.
• Always use a person’s full name the first time it is mentioned, then use just their last name.
• Spell out names of organizations before abbreviating it.
The “Secret” Formula to a News Release
• Quote someone to add some detail and interest. Be sure to give the name of the person being quoted.
• Put either ### or __30__ centered a double space after your last paragraph to indicate the end.
• If a news release takes more than one page, type __more__ centered on the bottom of the first page, then put the news release title and the page # at the top of the 2nd page which should be printed on plain paper.
• Always double space your copy.
SAMPLE NEWS RELEASELouisiana DECA
______________13967 J R Drive, Walker, LA 70785______________
RELEASE: October 5, 20011
CONTACT: Paul J. Grethel, State Adviser; 504-xxx-xxxx
HIGH SCHOOL MARKETING STUDENTS BECOME BUSINESS PROFESSIONALS
Louisiana DECA held it’s annual Fall Leadership Conference in Houma, Louisiana on October 1-3.
Officers from the Distributive Education Clubs of America (DECA) from around the state were invited to
participate in leadership workshops given by business professionals, teachers, and Louisiana DECA State
Officers. The purpose of these workshops was to allow the local DECA chapter officers to build their
leadership skills and then take what they learned back to their chapters.
Workshop topics included Icebreakers, Dress for Success, Team Building, and Professional
Development. Workshop presenters were DECA State Officer, teachers, and business professionals. One
of the fun activities was the chance to take a Swamp Tour on Sunday before the conference’s opening
--more--
LetterheadRelease Date
ContactInfo
Title1-7 words
Answer 5 W’s
Type –more– to indicate another page
News Release—2nd page
HIGH SCHOOL MARKETING STUDENTS BECOME BUSINESS PROFESSIONALS, page 2
“We wanted to give each local leadership team training to improve their leadership abilities as well as
some practical ideas about attire and managing their time,” state Brittany Bourgeois, State DECA
President.
A representative of the Muscular Dystrophy Association (MDA) also spoke to students. MDA is
the national charity of DECA, Inc. Throughout the year, many chapters conduct activities to raise
funds for research into the many neuromuscular diseases associated with Muscular Dystrophy. The
Louisiana Retailer’s Association sent Ms. Dolly Jones to speak at the closing ceremony to the students
about their roles as young business people and future entrepreneurs.
Anyone interested in starting a DECA Chapter at their school can contact Louisiana DECA by
calling 504-xxx-xxxx and speaking to Mr. Paul J. Grethel, State Advisor.
###
Title and
page #
Less important info goes
last
Use ending symbol