Writing 2010: Repurposing with Visual Media

Re-Purposing

Change the genre of your writing…what could it look like for your chosen audience if it weren’t a paper for your 2010 class?

Focus on Rhetoric

AnalyzeCompose

Assess

Analyze

We need to practice with media, and we need to know the affordances and the capabilities and the tendencies and the ways in which particular media and particular modalities shape our expression, before we can be rhetorically effective

Cindy Selfe

Analyzing Genres

FlyersBrochures

NewslettersWebsites

Public Affairs Advocacy Ads

All these genres rely on an interplay between text and image

Compose

It doesn’t matter how important your rhetorical purpose is or how focused your rhetorical intent is or how keen your rhetorical understanding is, you have to know how to work with the tools.

Cindy Selfe

Design: Audience and Context

Visual designs should work for its users

Redish

Visual designs should work within “immediate visual context, immediate verbal context, and visual culture Birdsell and Groarke

However…

FearFear DesireDesire

Composing with visuals

Robin WilliamsRobin Williams Kress and Van LeeuwenKress and Van Leeuwen

Contrast

Repetition

Alignment

Proximity

Mood, Perspective Social DistanceLighting Colour Modality

Principles of Design and Analysis

C.R.A.PC.R.A.P Kress and Van LeeuwanKress and Van Leeuwan

YIKES!

MoodMood PerspectivePerspective

Kress and Van Leeuwen

Social DistanceSocial Distance LightingLighting

Kress and Van Leeuwen

ColourColour ModalityModality

Kress and Van Leeuwen

Finding Images

AP ImagesAcademic Search

PremierJSTORArtStor

Select a Database by TypeChose “Graphics”

Database Search

CITING IMAGESE.G. Artstor

Click on the little “i” icon at the bottom of the picture.It will give you all the citation instructions you need to cite in MLA, APA, or Chicago style etc.

Citing ImagesMLA StyleArticle: Maynard, W.

Barksdale. "Thoreau's House at Walden." Art Bulletin 81.2 (1999): 303. Academic Search Premier. EBSCO. Web. 19 Nov. 2002.

Image: "Clown Fish." Getty Images. Points of View. EBSCO. Web. 30 Jan. 2007.

Assessment: Part One

Criteria used to assess student work must be consistent with strategies learned in the rest of the course

Has the student analyzed the genre comprehensively according to the “guidelines for analyzing genre?”

Assessment: Part Two

Has the student composed, using text and visuals, in a way that is consistent with course work?

Does the visual make an argument?Evaluative? Propositional?How well does the interplay of text and visual

make that argument?Rhetorical Principles (Audience, Purpose,

Context, Tone/Style, Appeals)C.R.A.P + Kress and Van Leeuwen

Is the argument relevant to the course and to the assignment?

Is it interesting? Is it clear and focused?Diana George