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189720yearoldC.C.HudsonleavesSpringHillFarminWilliamsonCounty,Tennessee,seekingfortuneintheemergingtextiletownofGreensboro,NorthCarolina.Hefindsworkinanoverallfactory,sewingonbuttonsfor25centsaday.

1904Hudsonsworkplacecloses.Heandafewothersbuyseveralofthesewingmachines.C.C.Hudsonandhisbrother,Homer,formtheHudsonOverallCompany,operatingfromaloftaboveCoeBrothersGroceryonSouthElmStreetinGreensboro.

1919SalesofHudsonoverallsarebooming.ThecompanymovestolargerheadquartersandchangesitsnametoBlueBellOverallCompany.

1926BigBenManufacturingofKentuckypurchasesBlueBellfor$585,000.ThenameofthemergedcompaniesremainsBlueBellheadquartersremaininGreensboro.

1936BlueBellintroducesSuperBigBenOveralls,featuring100%Sanforizedfabricthatreducesshrinkagetolessthan1%,settinganewstandardfortheindustry.

1943BlueBellacquiresCaseyJonesCompany,amanufacturerofworkclothing,and,withit,therightstoCaseyJonesrarelyusedbrandnameWrangler.

1947Wranglerauthenticwesternjeans,designedbycelebritytailorRodeoBen,areintroducedtotheAmericanconsumer.ProfessionalrodeocowboysJimShoulders,BillLindermanandFrecklesBrownweartestthe13MWZandendorsetheWranglernamefordurability,qualityandauthenticity.

1948JimShoulders,WorldChampionCowboy,signsonasanofficialendorseeofWrangler.Hegoesontowinatotalof16worldchampionships,includingfiveAllAround,sevenBullRidingandfourBarebackRidingWorldTitles.

1962BlueBellopensaplantinBelgiumandtheWranglerbrandissuccessfullylaunchedinEurope.

1963Newsweekmagazinecoinstheword"teenager"andfeaturesaWranglercladgirlonthecover.

1974TheProRodeoCowboysAssociationofficiallyendorsesWranglerjeans.

1982WranglerbrandbecomestheprimarysponsorofprofessionaldriverDaleEarnhardtandthelegendaryblueandyellow"WranglerJeanMachine."WranglerbecomesthefirstapparelcompanytohavesignificantinvolvementinNASCARasDalewinsthefirstthreeofhissevenNASCARchampionshipsthisyear.

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1986BlueBellmergerswithVFCorporationofPennsylvania,makingVFoneofthetwolargestjeansmakersintheworld,with25%ofthe$6billionmarket.

1992Wranglersuppliesclothingforthecastof"PureCountry"starringGeorgeStraitinWranglerjeansasDustyChandler,asuperstarinthecountrymusicworld.

1994WranglermovesintoitsnewworldheadquartersonNorthElmStreetindowntownGreensboro.

1996OneoutofeveryfivepairsofjeanssoldinAmericafeaturesaWranglerlabel.

1997The13MWZ,theofficialjeanoftheProRodeoCowboysAssociation,celebratesits50thbirthday.TheWranglerspiritcelebratesits100thyearinbusiness.

2003VFJeanswearaddstwonewbrandstotheWranglerfamily:RIGGSWORKWEARbyWrangler,alineofpremiumworkclothes,andWranglerProGearTM,huntingapparelfortheserioussportsman.

2004WranglerJeansCompanybecomestheofficialjeanofDaleEarnhardt,Jr.andtheNo.8raceteam.ItsanewgenerationofWrangler.

2005AurafromtheWomenatWranglerdebuts,offering120+fitsandrevolutionizingthewaywomenshopforjeans.ConsumersarealsotreatedtoanewpremiumbrandwiththelaunchofGenuineWrangler.

2007WranglerendorseeJamesA."Jim"Shoulders,knownastheBabeRuthofRodeo,passesaway.Hispassingendsa58yearpartnershipwiththebrand,thelongestsportslicensingendorsementinthehistoryofprofessionalsports.

2008WranglerpartnerswithAQHA(AmericanQuarterHorseAssociation)todevelopTheUltimateRidingJean.