How to Use Sources to Promote Climate Change Awareness By Successfully Reusing Content Across Social Media Platforms.

By Ashley Raven Rodriguez

Using social media is probably the most affective way to be heard nowadays.

With so many people tied to their email, Twitter, Youtube, Facebook accounts, and just generally surfing the internet, it’s almost impossible to be ill-informed with trending topics.

But what makes a topic of interest rise to the attention of viewers when they are constantly being bombarded with advertisements and other useless bits of information?

This slideshow will demonstrate how social media and proper techniques can be combined to produce a successful idea. In this case, how Connect4Climate (C4C), a campaign designed to raise awareness of climate change, used social media to their advantage.

The C4C homepage includes multiple familiar icons and badges representing links to several social media platforms. Included in their description of their community, they have even included hypertexts the viewer may click on that takes them to the C4C page of the social media site.

C4C has linked their published information with the most popular social networking sites to initiate their cause.

C4C has recognized their online target audience and how they are most likely to appeal and be noticed by them.

They continue to stay live by promoting their content continuously on multiple outlets of social media sites and providing badges, icons, and links to their other pages, as well as their primary website, for convenient access and involvement.

C4C also uses these sites to promote activities viewers can get involved with.

C4C is a successful organization because they are progressive and innovative when it comes to communicating their cause through social media.

One of their most successful social media outlets is Twitter.

Twitter is a choice candidate for advocating social justice and environmental issues, e.g. climate change, for offering features such as the hashtag.

Hashtags turn words or groups of words into searchable links, e.g. immediate hypertexts.

They are a type of metadata tag used to identify posts on a specific topic.

Just by typing “#ClimateChange” into the Twitter search bar, I am presented with the “top” or “all” tweets that include that hashtag.

Legitimate tweets by public figures can also be found.

By turning a word or phrase into a hashtag, you increase the likelihood that others will see, investigate, and use it as well.

The hashtag is a feature that is now heavily supported by all of the top social media sites.

Raising awareness and gaining support through social media is as simple as a click of a mouse.

In conclusion, Know your target audience. Know the format & customs of each particular site. Create an image for your cause or idea. Market your idea in a memorable sense. Re-use your material on other sites. Post small bits of info on your topic as bait. Update regularly.

The more sites you use, the better your chances are of being noticed by a larger audience.

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