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WP Syndicator 2010 User Guide & Manual

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Page 1: WP-Syndicator-User-Guide

WWPP SSyynnddiiccaattoorr

2010

User Guide & Manual

Page 2: WP-Syndicator-User-Guide

User Guide & Manual

Copyright WP Syndicator August 2010 – all rights reserved Page 2

Table of Contents

Table of Contents ......................................................................................................................... 2

Introduction .................................................................................................................................... 3

WP Syndicator Installation ....................................................................................................... 6

Setting Up Web 2.0 Accounts .................................................................................................. 9

Blogger Select ............................................................................................................................. 20

Authorizing Twitter .................................................................................................................... 21

Configuring WP Syndicator ..................................................................................................... 23

Syndicating Content And Adding Anchor Text ................................................................ 29

WP Syndicator In Action .......................................................................................................... 34

Conclusion ..................................................................................................................................... 36

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Introduction

Thank you for purchasing WP Syndicator.

Before getting into the product and how you use it, allow me to deal with a couple of small ‘house

keeping’ details.

As a WP Syndicator customer, you should already be added to the update list. I would however

recommend that you sign up manually at http://wpsyndicator.com/updates.php to be on the safe

side.

I have already updated the plugin at least 4 times (once every week on average so far) so if you

don’t make sure you’re on the mailing list, you could miss out on a lot of free updates.

Secondly, as long as you carefully follow the instructions in this manual, you really shouldn’t have

any problems installing, configuring or using WP Syndicator.

Despite this, I understand that things do sometimes go wrong. If you have any problems of any

kind with WP Syndicator at all, contact my helpdesk at [email protected] and we’ll sort

you out as soon as we possibly can.

Okay, with the initial housekeeping out of the way, let’s go…

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You are now the owner of an extremely powerful Wordpress plugin that will help your online

marketing enormously.

This guide is designed to teach you everything you need to know about installing, activating,

configuring and finally using your plugin.

Even if you have never used a Wordpress plugin with your site before, utilizing the power of WP

Syndicator is extremely easy because everything that you need to know and do is detailed in this

manual.

Just to remind you, WP Syndicator automatically syndicates your blog content to 15 leading Web

2.0 sites. It can be used with all self hosted versions of Wordpress from version 2.7 onwards

including the latest 3.0 versions of the software.

As a result of having your content syndicated, your site will benefit in several ways:

• Your site will enjoy increased traffic from both the micro-blogging platforms and the blog

resources to which your content is submitted;

• You will see improved rankings as your links become increasingly popular and prominent.

You can also expect better initial ranking as a result of your syndicated content as well;

• WP Syndicator ensures that there is automatic deep linking to every syndicated post on

your site from authority or high status sites and

• Above all else, WP Syndicator saves you a mass of time and effort when compared with

manual submission, leaving you free to do more gainful things (like create more content

for syndication ).

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The 15 Web 2.0 sites that WP Syndicator submits your content to are divided into two categories.

The links that the plugin embeds in each of the two categories are slightly different.

On the one hand, you have micro-blogging platforms like Twitter and Identica. With these micro-

blogging services, you are limited to a certain number of characters when posting. For example,

with Twitter, you can only publish a maximum of 140 characters per ‘Tweet’ including any link

URL:

Using a URL shortening service with these sites is therefore essential because the real permalink

of posts on your blog will often be quite long (especially if you have optimized your permalinks).

The length of the ‘real’ URL would consequently restrict the number of post excerpt characters

that are syndicated. This is why WP syndicator shortens the URL by utilizing the free services of

bit.ly.

Apart from these micro-blogging platforms, WP Syndicator also syndicate an excerpt of your

content to more standard blogging platforms like Wordpress .com, TypePad, Blogger and Live

Journal (among others).

In this case, the excerpt that is posted is several hundred characters long and they use anchor text

of your choosing. In both cases, the plugin is flexible enough to allow you to configure both the

length of excerpt that you want to syndicate and the anchor text that you use when doing so.

Exactly how you do this will be explained in full later in this set up guide, but it is extremely easy

to configure plugin to do exactly what you want.

Armed with this overview of what the plugin is designed to do and the benefits of using it, let’s

start looking at how you set WP Syndicator up from the ground up.

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WP Syndicator Installation

When you initially download WP Syndicator, it comes as a .zip file.

To simplify the process of uploading it to your Wordpress blog, leave it as a zipped file but make

sure that you know where it downloaded. This is important because you will need to find the

zipped file as part of the installation process in a moment.

Once the download is complete, login to your Wordpress administration area

To remind you, the login URL will be www.YourSite.com/wp-admin although you may not need to

use the ‘www’.

After logging into your administration area, you should be on the main ‘Dashboard’ page.

In the menu column on the left of the page, there is a link for plugins as highlighted in this

screenshot:

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When you position the cursor over the right-hand end of the plugins link, a drop-down arrow

appears:

Click the arrow to open out the plugins sub-menu. Having done this, you next need to click on

‘Add New’:

Clicking this link brings you to the page through which you are going to install WP Syndicator.

Directly beneath the ‘Install Plugins’ title at the top left of the page, look for the ‘Upload’ link as

highlighted here:

When you hit this link, you see a box that enables you to install a plugin from a .zip file.

This is what you want to do. To instigate the upload, browse your computer to find the WP

Syndicator .zip file that you downloaded earlier:

Once you locate the appropriate file, highlight it so that it appears in the previously empty ‘Install’

box as shown above:

Once the zipped file appears in the window, click the ‘Install Now’ button to the right of it.

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Wordpress will now automatically install the WP Syndicator plugin to your site. It could take a

minute or two but all being well, you should soon see that the plugin has been installed after

uploading is complete:

All that you need do now is hit the ‘Activate Plugin’ link highlighted in the screenshot above.

That’s it, WP Syndicator is installed, activated and ready for action.

To confirm that the plugin is ready to go, check that you can see it on the main plugin page (1)

and that the WP Syndicator sub-menu is visible in the main menu sidebar on the left of the page

(2):

The WP Syndicator sub-menu is the control center of the plugin. You are going to become very

familiar with using it in subsequent sections of this report.

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Setting Up Web 2.0 Accounts

In this section, you’ll learn how to sign up for each of the Web 2.0 sites to which you are going to

syndicate your content.

These are the sites that you need to join and each of these links will take you directly to the

appropriate sign up page. Before clicking the links to sign up, I would however recommend

reading through this chapter so that you know what you are doing before jumping in:

Wordpress .com;

TypePad;

Blogger;

Live Journal;

Tumblr;

Multiply;

Plurk;

Friend Feed;

Xanga;

Identica;

YouAre;

Blellow;

Bright Kite;

Vox;

Twitter.

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The first thing that you need to do is set up new accounts with these 15 Web 2.0 sites that you

will subsequently syndicate your content to. To begin this process, go to the new WP Syndicator

sub-menu link in the main menu on the left of the page:

Open the drop-down menu from the arrow at the right end of the link as highlighted in the

screenshot above.

After doing so, click the ‘Accounts’ link in the WP Syndicator sub-menu in the side bar:

This brings you to the page where you create accounts for the Web 2.0 sites that are going to

syndicate blog content to. Although you could use existing accounts, I would suggest setting up a

new account for the blog that you are promoting with WP Syndicator.

At the top of the page, Wordpress .com and TypePad are the first two new accounts to create.

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To begin the account creation process, click the highlighted ‘Sign up’ link for each of the sites

shown:

Most of the account sign ups are very similar and straightforward. They all require the same basic

information, usually comprising a user name, an e-mail address and a password.

Consequently, you need to sign up for each account in turn before adding whatever information is

required to the appropriate account form on the WP Syndicator page.

However, there are some sites which have specific requirements that you need to be aware of

when signing up.

These sites are highlighted with a note to the right of the sign up form as indicated in this

Wordpress example (we’ll come back to this):

If there is a note like this, be sure to check it as it will be an instruction that is specific to that site.

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As the first site on the ‘Account’ page is Wordpress .com, I’ll use it to demonstrate how you set

this element of WP Syndicator up.

Before beginning, note that it’s important that you sign up for a different set of Web 2.0 accounts

for each blog on which you install WP Syndicator. This keeps things tidy and makes sure that each

Web 2.0 account only focuses on one market and one set of anchor text keywords.

This is important so every time you install WP syndicator, remember to create a brand new set of

Web 2.0 accounts.

To begin clicking your first account with Wordpress , click the ‘Sign Up’ link next to the site name

at the top of the page.

The Wordpress .com sign up form looks like this and should be completed as shown here:

Add a user name, a password and your e-mail address.

Remember to check the ‘Legal flotsam’ check box (1) and make sure that the radio button to get a

blog (2) is checked too.

With the form completed in this way, move to the next step by clicking ‘Next’ at the bottom left

(3).

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On this page, you see the details of the new account and are asked to ‘Sign Up’ at the bottom left

hand corner of the page.

Before doing so however, note the highlighted username at the top of the page:

Go back to the WP Syndicator account form in your Wordpress admin area.

As mentioned, the Wordpress .com sign up form is one with a ‘What is this’ link next to it:

This indicates that this is a ‘non-standard sign up. Here’s why.

The ‘Blog Prefix’ attached to a Wordpress .com blog is usually the user name as in

davidphrii123.Wordpress .com.

This is not always the case however.

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Hence, WP Syndicator gives you the option of using a different blog prefix instead of your

username. In this case, it needs inserting into the appropriate box when adding your Wordpress

sign up information to the WP Syndicator ‘Account’ page.

Test that the account settings are correct by clicking the ‘Test’ button.

Assuming you get a green check mark, move to the next account set up:

With all of the Web 2.0 sites that you are signing up with, confirming your e-mail address is an

absolute imperative. If you don’t confirm your e-mail, you haven’t confirmed your account and

you therefore don’t have one.

Wordpress is no exception to this rule. You must confirm your e-mail before adding your details

to WP Syndicator.

And if you get a red exclamation mark when you test your settings, the most likely explanation is

that you have not confirmed your e-mail address yet:

Don’t forget. You should set up new Web 2.0 accounts for every WP Syndicator blog and every e-

mail that those sites send must be confirmed.

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The next Web 2.0 is site to sign up for is TypePad which you do by clicking the link next to the

name and completing the simple form:

This is another non-standard sign up as you need a blog ID. To get this, create your account and

sign in:

This brings you to the TypePad Dashboard.

At the top of the page, select the ‘Blogs’ tab – there should only be one (because you’ve got a

different account for every blog, remember?):

This prompts a drop-down menu wherein you click on the blog that you are going to use in

association with WP Syndicator:

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You will now see a complex looking URL at the top of the page containing a long number between

the words ‘blogs’ and ‘dashboard’. This is the ID number that you need for the WP Syndicator

account page:

Copy it (making sure that you do not copy the slashes) before pasting it into the TypePad account

interface on the Syndicator Account page:

Test it and as long as it’s okay, move on to the next sign up.

Most of them are essentially the same. I will therefore only walk you through those where there is

something non-standard required.

The next one to fall into this category is Friend Feed. Click the link at the top to create your

account as usual.

Having done so, add your user name on the WP Syndicator Account page before clicking ‘Sign up

then go here’ on the right to get your remote key:

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If you are signed into your account, you should see this immediately after clicking the link:

Copy the remote key code, paste it into the Syndicator box, test and save.

The next non-standard sign up is Vox near the bottom the page. This one asks only for an e-mail

address:

The required e-mail address is not however the one that you have used with the other sign ups on

this page.

Instead, it is a special Vox e-mail address which you will syndicate content for publication with

Vox. WP Syndicator does the sending for you but you have to tell it the correct address to

syndicate your content to.

To find the required e-mail address, log into your Vox account before clicking the ‘Account’ tab at

the top of the page:

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Next, you need ‘Mobile Settings’ in the menu on the left hand side of the page:

Having click the ‘Mobile’ link, the e-mail address you need should be visible to the right of the link

that you just clicked:

This is the e-mail that WP Syndicator needs but before you grab it, there may be something else

that you need to do.

Below the Vox e-mail address, you should see that it is set to automatically create a post from any

content that is sent to this e-mail. You’re looking for a ‘Yes’ here:

However, you may find that it appears as a ‘No (do not create post…)’ when you first visit the

page:

If this is the case, place the cursor over the link as shown above and click it. You will be presented

with a drop-down menu where you can pull up the ‘Yes’ answer that you need:

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Make the change and save it. Having done so, you’re ready to paste the e-mail address into the

Vox e-mail box on the WP Syndicator account set up page:

After saving the Vox settings, the only remaining account is Twitter which needs only enabling on

this page as you will authorize this service in the next section.

Other than that, your accounts are set up and ready to go.

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Blogger Select

The next link in the WP Syndicator sub-menu points to the Blogger Select tool. Blogger allows you

to add multiple blogs to the same account. This tool allows you to select the Blogger blog that you

want to syndicate your content to from this Wordpress blog.

Although you should open separate accounts whenever you add WP Syndicator to a new blog for

all of the other blogging accounts that you have set up, this page allows you to select an individual

blog within the same Blogger account.

If however you have not added your Blogger details to the ‘Accounts’ page previously, the

message that you will initially see when you hit this page will tell you to do so:

Assuming that you have added your Blogger details to the previous page however, you will see

something like this:

You will see one of your Blogger blogs highlighted in the window on the page. Click the drop-

down arrow to choose a different blog to link WP Syndicator to from this site:

Once you’ve made your selection, click the ‘Set Blog’ button and move on to the next set up step.

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Authorizing Twitter

After clicking the ‘Authorize’ link in the WP sidebar sub-menu:

All you will see is this one line invitation to authorize syndication of your content to Twitter:

If you already have a Twitter account that you want to connect WP Syndicator to, the plugin may

find your Twitter details automatically.

If it does not, you will be asked to authorize the connection from this form:

This again assumes that you already have a Twitter account that you plan to syndicate your

content to.

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If this is not the case, click the ‘Sign up and Join the Conversation’ link highlighted in the previous

screenshot to open a Twitter account before adding the details to this form and clicking the blue

‘Allow’ button.

After this, WP Syndicator can submit your content to your new Twitter account as the plugin has

already been enabled to work with Twitter.

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Configuring WP Syndicator

With your Web 2.0 accounts set up and ready to go, the next job is configuring the plugin to

enable it to syndicate your content to all of these sites.

There are two elements involved in configuring the plugin.

The first task is to establish a connection between WP Syndicator and a bit.ly account. As a

reminder, this is the URL shortening service that you use in conjunction with micro-blogging sites

like Twitter.

To begin configuring bit.ly, click the ‘Config’ link in the plugin sub-menu:

At the top of the page, you begin by setting up an account with bit.ly if you do not already have

one:

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Clicking this link takes you to the bit.ly signup page. You need to add your username, e-mail

address and a password as seen here:

Hit the blue ‘Sign Up’ button at the bottom of the form after adding the necessary information.

Having done so, go back to the WP Syndicator ‘Config’ screen within Wordpress and add your

user name to the bit.ly form.

Make sure that you are logged into your newly created bit.ly account before clicking the ‘Sign up

then go here’ link to the right hand side:

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As long as you are logged into bit.ly, this takes you to a special area with inside your account

where you can obtain an API key. This key allows 3rd party applications (i.e. WP Syndicator) to

access your bit.ly account which in turn enables the plugin to syndicate content to micro-blogging

platforms with a short bit.ly URL attached:

Copy the API key and paste it into the appropriate box on the ‘Config’ page:

Click the ‘Test’ button below the boxes and you should see confirmation that WP Syndicator has

made the link with bit.ly a few seconds later:

As with all other elements of setting up WP Syndicator, the green checkmark indicates success.

With bit.ly successfully configured, you are ready to move to the second stage of the plugin

configuration process.

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Further down the same ‘Config’ page, there is a form wherein you establish your default

parameters for post excerpts syndicated to blogging sites such as Wordpress , Typepad, Blogger

and Live Journal:

Every one of these variables can be modified to suit your own requirements.

Even so, it may help to understand what each of them does and how they work (where

appropriate) before you start making any changes.

The ‘Excerpt Length’ parameter refers to the number of text characters that you syndicate to each

of the enabled blogging platforms. In other words, the default setting is to syndicate 500

characters of your blog post to each of the blogs that are enabled on the ‘Accounts’ page.

When syndicating an excerpt of a post on your site, WP Syndicator begins by removing all HTML

formatting. This prevents the plugin syndicating potentially damaging HTML elements such as

affiliate links.

Many Web 2.0 sites do not allow affiliate links so the plugin removes them to prevent your

syndicated content being refused or your account being banned.

Next, WP Syndicator cuts the first 500 characters from your post before removing the final part-

word to ensure that the content ends with a complete word. Once this is done, the plugin

syndicates the content.

No matter how long the excerpt you syndicate is, WP Syndicator will go through exactly the same

‘tidying up’ process.

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The length of excerpt is therefore entirely up to you. You choose exactly how much of your

content you want to syndicate as a default setting from this page.

To make a change, simply type your favored excerpt length into the appropriate box:

This example would syndicate the first 600 characters of my post which would be ‘cleaned up’ by

the plugin in exactly the same way as before.

After setting your excerpt length, you have a checkbox for automatic syndication. If you check this

box, every post that you add to your blog in the future will be syndicated to all of your enabled

Web 2.0 services automatically.

This is one of three different ways that you can syndicate your content. It is therefore not

necessary to check the box unless you want to enjoy the ease of automatically syndicating

everything you publish on your blog.

If on the other hand you would prefer to syndicate some content but not all of it, leave this

unchecked as you will learn how to syndicate your content manually (and selectively) later.

Below the automatic syndication check box, there is the ‘Auto Blog compatibility’ box.

This is only relevant to you if you are using automatic software to build your blog.

If you are, the software that you are using to automatically post content to your site may be one

of the programs that add additional meta-information when they post. This is a relatively

common feature of many auto-blogging software programs.

This additional meta-information could cause problems when posting excerpts of your content.

Hence, checking this box enables WP Syndicator to strip the additional meta-information out.

Next, choose how many times you want content syndicating every day. The default setting is for

three posts to be syndicated but you can change this by typing in your preferred number.

Finally, you have the default anchor text that will be used for any syndicated content where you

do not specify an alternative anchor text link. Once again, the default anchor text that you use is

your choice.

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Type in your chosen alternative and assuming that you’re happy with all of the changes that you

have made, hit the ‘Save’ button at the bottom of the screen to retain these as your personal

default settings:

Your Web 2.0 accounts are now set up and the plugin is configured according to your own

specifications.

You are therefore ready to start syndicating your content using WP Syndicator.

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Syndicating Content And Adding Anchor Text

There are several ways that WP Syndicator can syndicate content from your blog to enabled

accounts while every one of these options also allows you to modify your anchor text link.

You were introduced to the first syndication and anchor text option in the previous chapter.

If you configured the plugin to syndicate your content automatically, every excerpt is as long as

you specified when creating your default settings.

Furthermore, every automatically syndicated excerpt uses your default anchor text unless you

specify an alternative when publishing your content.

Assuming that you do not want to use the default anchor link with your automatically syndicated

content, you should add a more appropriate anchor text description to every new article you

post.

To do this, click ‘Posts’ at the top of the main Wordpress menu and ‘Add New’ as you normally do

when adding new content to your site.

Beneath the article text box, WP Syndicator has added the ability to choose your anchor text

terms for this article:

In this case, I have chosen ‘pre-paid legal’ as an appropriate anchor text link for this article. This

anchor link will override the default that I established when configuring the plugin earlier.

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If you have chosen to syndicate your content automatically, the need to add a more appropriate

anchor text link is the only change to the normal Wordpress posting process that you have always

used when adding new content to your site. And of course, if you do not add a relevant anchor

text link, WP Syndicator uses the default from your main configuration settings.

Even if you chose not to use the automatic syndication option, you can still syndicate this new

content to your favored Web 2.0 sites.

This is a more manual process but has the advantage of being far more flexible and adaptable.

To begin manual syndication, click the ‘Syndicate’ link at the bottom of the WP Syndicator sub-

menu on the left hand side of your Dashboard:

When you do so, you are presented with a list of your 10 most recent blog posts. If you do not

have automatic syndication turned on, you should still have published your most recent article.

It will therefore appear at the top of this list. If this most recent post is the one that you want to

syndicate manually, click the link as indicated here:

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Clicking any article pulls up a list of the Web 2.0 sites served by the plugin:

At the top of the page, you can add an appropriate anchor text link for the content that you are

going to syndicate. Below this, all of the sites that you enabled when setting up your accounts will

be checked by default.

If there are any sites that you do not want to syndicate this content to, uncheck the box or boxes.

Because you have a high degree of flexibility with this syndication module, manual syndication

gives you far more control than the automatic alternative.

To begin with, it offers another opportunity to link your syndicated content with anchor text that

is more appropriate than the default setting.

Furthermore, if you want to syndicate some articles but not others, you can do so using this

feature of WP Syndicator.

Similarly, if you would like some blog posts syndicating to only a chosen selection of your enabled

Web 2.0 sites, it can be done with this module of WP Syndicator.

Once your syndication submission is set up the way you want it, click the ‘Syndicate’ button at the

bottom of the page.

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The only limitation of this module is that it gives you access to just the 10 previously published

blog posts.

Nevertheless, if you want to syndicate articles that were published some time ago, WP Syndicator

still has it covered.

To syndicate an older article, go back to your main Wordpress Dashboard.

Click ‘Posts’ and then ‘Posts’ again to bring up a list of all the content that has been published on

your blog to this point:

From the list of previous posts, choose the one that you want to syndicate by rolling your mouse

over the title to make an ‘Edit’ link appear beneath it:

Click the link to edit the article. When the article appears on the ‘Edit Post’ page, there is a WP

Syndicator link at the top right-hand corner of the page:

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Clicking this link takes you back to the page where you choose your anchor text and the Web 2.0

services that you want to syndicate this content to:

You use this form in exactly the same way as you did earlier, adding your chosen anchor text

before selecting the services that you want to syndicate your content to. Finally click the

‘Syndicate’ button to finish the job.

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WP Syndicator In Action

With the plugin set up and all of the functionality explained, let’s finish by testing that it works.

To do so, I’ll use the new Wordpress .com account that I set up earlier for davidphrii123:

I’ll use this is conjunction with the

draft pre-paid legal article that I

added to my testing blog earlier.

As the article is still in draft form, the

first thing I need to do is hit the

‘Publish’ button on the ‘Edit Pots’

page inside my Wordpress admin area:

If the WP Syndicator configuration is set to automatic syndication, the article would already be

syndicated to all of my enabled Web 2.0 sites.

In this example, however, I am going to syndicate it manually. To do this, I click the ‘Edit’ link

below the post title as demonstrated earlier or I locate it from ‘Syndicate’ in the WP Syndication

sub-menu:

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Click the ‘Syndicate’ button at the bottom of the page after selecting the services that you want to

syndicate to:

After pressing the ‘Syndicate’ button, you should receive confirmation that your content has been

syndicated:

A little later, you will see the article excerpt published on your Web 2.0 sites, in this example,

Wordpress .com:

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User Guide & Manual

Copyright WP Syndicator August 2010 – all rights reserved Page 36

Conclusion

Using the information from this guide, you should be able to set up WP Syndicator in less than an

hour, after which it will automatically syndicate your content to some of the most powerful Web

2.0 sites on the net.

This plugin is not complicated or complex and it only needs setting up once.

Follow the instructions that you have just read and the whole process of setting up and using WP

Syndicator should be a piece of cake.

Finally, just to remind you that if you haven’t already done so, I would highly recommend that you

sign up for updates because if you don’t, you might miss out on some great additional links and

traffic further down the line.

Like I said at the beginning, you should have been added to the update list when you got your

copy of WP Syndicator automatically, but why take the chance of missing out on all the great free

updates I have planned when there’s no need?

The address is http://wpsyndicator.com/updates.php and if there are any problems at all, e-mail

us at [email protected].

Thanks.