wp-syndicator-user-guide
TRANSCRIPT
WWPP SSyynnddiiccaattoorr
2010
User Guide & Manual
User Guide & Manual
Copyright WP Syndicator August 2010 – all rights reserved Page 2
Table of Contents
Table of Contents ......................................................................................................................... 2
Introduction .................................................................................................................................... 3
WP Syndicator Installation ....................................................................................................... 6
Setting Up Web 2.0 Accounts .................................................................................................. 9
Blogger Select ............................................................................................................................. 20
Authorizing Twitter .................................................................................................................... 21
Configuring WP Syndicator ..................................................................................................... 23
Syndicating Content And Adding Anchor Text ................................................................ 29
WP Syndicator In Action .......................................................................................................... 34
Conclusion ..................................................................................................................................... 36
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Introduction
Thank you for purchasing WP Syndicator.
Before getting into the product and how you use it, allow me to deal with a couple of small ‘house
keeping’ details.
As a WP Syndicator customer, you should already be added to the update list. I would however
recommend that you sign up manually at http://wpsyndicator.com/updates.php to be on the safe
side.
I have already updated the plugin at least 4 times (once every week on average so far) so if you
don’t make sure you’re on the mailing list, you could miss out on a lot of free updates.
Secondly, as long as you carefully follow the instructions in this manual, you really shouldn’t have
any problems installing, configuring or using WP Syndicator.
Despite this, I understand that things do sometimes go wrong. If you have any problems of any
kind with WP Syndicator at all, contact my helpdesk at [email protected] and we’ll sort
you out as soon as we possibly can.
Okay, with the initial housekeeping out of the way, let’s go…
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You are now the owner of an extremely powerful Wordpress plugin that will help your online
marketing enormously.
This guide is designed to teach you everything you need to know about installing, activating,
configuring and finally using your plugin.
Even if you have never used a Wordpress plugin with your site before, utilizing the power of WP
Syndicator is extremely easy because everything that you need to know and do is detailed in this
manual.
Just to remind you, WP Syndicator automatically syndicates your blog content to 15 leading Web
2.0 sites. It can be used with all self hosted versions of Wordpress from version 2.7 onwards
including the latest 3.0 versions of the software.
As a result of having your content syndicated, your site will benefit in several ways:
• Your site will enjoy increased traffic from both the micro-blogging platforms and the blog
resources to which your content is submitted;
• You will see improved rankings as your links become increasingly popular and prominent.
You can also expect better initial ranking as a result of your syndicated content as well;
• WP Syndicator ensures that there is automatic deep linking to every syndicated post on
your site from authority or high status sites and
• Above all else, WP Syndicator saves you a mass of time and effort when compared with
manual submission, leaving you free to do more gainful things (like create more content
for syndication ).
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The 15 Web 2.0 sites that WP Syndicator submits your content to are divided into two categories.
The links that the plugin embeds in each of the two categories are slightly different.
On the one hand, you have micro-blogging platforms like Twitter and Identica. With these micro-
blogging services, you are limited to a certain number of characters when posting. For example,
with Twitter, you can only publish a maximum of 140 characters per ‘Tweet’ including any link
URL:
Using a URL shortening service with these sites is therefore essential because the real permalink
of posts on your blog will often be quite long (especially if you have optimized your permalinks).
The length of the ‘real’ URL would consequently restrict the number of post excerpt characters
that are syndicated. This is why WP syndicator shortens the URL by utilizing the free services of
bit.ly.
Apart from these micro-blogging platforms, WP Syndicator also syndicate an excerpt of your
content to more standard blogging platforms like Wordpress .com, TypePad, Blogger and Live
Journal (among others).
In this case, the excerpt that is posted is several hundred characters long and they use anchor text
of your choosing. In both cases, the plugin is flexible enough to allow you to configure both the
length of excerpt that you want to syndicate and the anchor text that you use when doing so.
Exactly how you do this will be explained in full later in this set up guide, but it is extremely easy
to configure plugin to do exactly what you want.
Armed with this overview of what the plugin is designed to do and the benefits of using it, let’s
start looking at how you set WP Syndicator up from the ground up.
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WP Syndicator Installation
When you initially download WP Syndicator, it comes as a .zip file.
To simplify the process of uploading it to your Wordpress blog, leave it as a zipped file but make
sure that you know where it downloaded. This is important because you will need to find the
zipped file as part of the installation process in a moment.
Once the download is complete, login to your Wordpress administration area
To remind you, the login URL will be www.YourSite.com/wp-admin although you may not need to
use the ‘www’.
After logging into your administration area, you should be on the main ‘Dashboard’ page.
In the menu column on the left of the page, there is a link for plugins as highlighted in this
screenshot:
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When you position the cursor over the right-hand end of the plugins link, a drop-down arrow
appears:
Click the arrow to open out the plugins sub-menu. Having done this, you next need to click on
‘Add New’:
Clicking this link brings you to the page through which you are going to install WP Syndicator.
Directly beneath the ‘Install Plugins’ title at the top left of the page, look for the ‘Upload’ link as
highlighted here:
When you hit this link, you see a box that enables you to install a plugin from a .zip file.
This is what you want to do. To instigate the upload, browse your computer to find the WP
Syndicator .zip file that you downloaded earlier:
Once you locate the appropriate file, highlight it so that it appears in the previously empty ‘Install’
box as shown above:
Once the zipped file appears in the window, click the ‘Install Now’ button to the right of it.
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Wordpress will now automatically install the WP Syndicator plugin to your site. It could take a
minute or two but all being well, you should soon see that the plugin has been installed after
uploading is complete:
All that you need do now is hit the ‘Activate Plugin’ link highlighted in the screenshot above.
That’s it, WP Syndicator is installed, activated and ready for action.
To confirm that the plugin is ready to go, check that you can see it on the main plugin page (1)
and that the WP Syndicator sub-menu is visible in the main menu sidebar on the left of the page
(2):
The WP Syndicator sub-menu is the control center of the plugin. You are going to become very
familiar with using it in subsequent sections of this report.
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Setting Up Web 2.0 Accounts
In this section, you’ll learn how to sign up for each of the Web 2.0 sites to which you are going to
syndicate your content.
These are the sites that you need to join and each of these links will take you directly to the
appropriate sign up page. Before clicking the links to sign up, I would however recommend
reading through this chapter so that you know what you are doing before jumping in:
Wordpress .com;
TypePad;
Blogger;
Live Journal;
Tumblr;
Multiply;
Plurk;
Friend Feed;
Xanga;
Identica;
YouAre;
Blellow;
Bright Kite;
Vox;
Twitter.
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The first thing that you need to do is set up new accounts with these 15 Web 2.0 sites that you
will subsequently syndicate your content to. To begin this process, go to the new WP Syndicator
sub-menu link in the main menu on the left of the page:
Open the drop-down menu from the arrow at the right end of the link as highlighted in the
screenshot above.
After doing so, click the ‘Accounts’ link in the WP Syndicator sub-menu in the side bar:
This brings you to the page where you create accounts for the Web 2.0 sites that are going to
syndicate blog content to. Although you could use existing accounts, I would suggest setting up a
new account for the blog that you are promoting with WP Syndicator.
At the top of the page, Wordpress .com and TypePad are the first two new accounts to create.
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To begin the account creation process, click the highlighted ‘Sign up’ link for each of the sites
shown:
Most of the account sign ups are very similar and straightforward. They all require the same basic
information, usually comprising a user name, an e-mail address and a password.
Consequently, you need to sign up for each account in turn before adding whatever information is
required to the appropriate account form on the WP Syndicator page.
However, there are some sites which have specific requirements that you need to be aware of
when signing up.
These sites are highlighted with a note to the right of the sign up form as indicated in this
Wordpress example (we’ll come back to this):
If there is a note like this, be sure to check it as it will be an instruction that is specific to that site.
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As the first site on the ‘Account’ page is Wordpress .com, I’ll use it to demonstrate how you set
this element of WP Syndicator up.
Before beginning, note that it’s important that you sign up for a different set of Web 2.0 accounts
for each blog on which you install WP Syndicator. This keeps things tidy and makes sure that each
Web 2.0 account only focuses on one market and one set of anchor text keywords.
This is important so every time you install WP syndicator, remember to create a brand new set of
Web 2.0 accounts.
To begin clicking your first account with Wordpress , click the ‘Sign Up’ link next to the site name
at the top of the page.
The Wordpress .com sign up form looks like this and should be completed as shown here:
Add a user name, a password and your e-mail address.
Remember to check the ‘Legal flotsam’ check box (1) and make sure that the radio button to get a
blog (2) is checked too.
With the form completed in this way, move to the next step by clicking ‘Next’ at the bottom left
(3).
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On this page, you see the details of the new account and are asked to ‘Sign Up’ at the bottom left
hand corner of the page.
Before doing so however, note the highlighted username at the top of the page:
Go back to the WP Syndicator account form in your Wordpress admin area.
As mentioned, the Wordpress .com sign up form is one with a ‘What is this’ link next to it:
This indicates that this is a ‘non-standard sign up. Here’s why.
The ‘Blog Prefix’ attached to a Wordpress .com blog is usually the user name as in
davidphrii123.Wordpress .com.
This is not always the case however.
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Hence, WP Syndicator gives you the option of using a different blog prefix instead of your
username. In this case, it needs inserting into the appropriate box when adding your Wordpress
sign up information to the WP Syndicator ‘Account’ page.
Test that the account settings are correct by clicking the ‘Test’ button.
Assuming you get a green check mark, move to the next account set up:
With all of the Web 2.0 sites that you are signing up with, confirming your e-mail address is an
absolute imperative. If you don’t confirm your e-mail, you haven’t confirmed your account and
you therefore don’t have one.
Wordpress is no exception to this rule. You must confirm your e-mail before adding your details
to WP Syndicator.
And if you get a red exclamation mark when you test your settings, the most likely explanation is
that you have not confirmed your e-mail address yet:
Don’t forget. You should set up new Web 2.0 accounts for every WP Syndicator blog and every e-
mail that those sites send must be confirmed.
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The next Web 2.0 is site to sign up for is TypePad which you do by clicking the link next to the
name and completing the simple form:
This is another non-standard sign up as you need a blog ID. To get this, create your account and
sign in:
This brings you to the TypePad Dashboard.
At the top of the page, select the ‘Blogs’ tab – there should only be one (because you’ve got a
different account for every blog, remember?):
This prompts a drop-down menu wherein you click on the blog that you are going to use in
association with WP Syndicator:
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You will now see a complex looking URL at the top of the page containing a long number between
the words ‘blogs’ and ‘dashboard’. This is the ID number that you need for the WP Syndicator
account page:
Copy it (making sure that you do not copy the slashes) before pasting it into the TypePad account
interface on the Syndicator Account page:
Test it and as long as it’s okay, move on to the next sign up.
Most of them are essentially the same. I will therefore only walk you through those where there is
something non-standard required.
The next one to fall into this category is Friend Feed. Click the link at the top to create your
account as usual.
Having done so, add your user name on the WP Syndicator Account page before clicking ‘Sign up
then go here’ on the right to get your remote key:
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If you are signed into your account, you should see this immediately after clicking the link:
Copy the remote key code, paste it into the Syndicator box, test and save.
The next non-standard sign up is Vox near the bottom the page. This one asks only for an e-mail
address:
The required e-mail address is not however the one that you have used with the other sign ups on
this page.
Instead, it is a special Vox e-mail address which you will syndicate content for publication with
Vox. WP Syndicator does the sending for you but you have to tell it the correct address to
syndicate your content to.
To find the required e-mail address, log into your Vox account before clicking the ‘Account’ tab at
the top of the page:
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Next, you need ‘Mobile Settings’ in the menu on the left hand side of the page:
Having click the ‘Mobile’ link, the e-mail address you need should be visible to the right of the link
that you just clicked:
This is the e-mail that WP Syndicator needs but before you grab it, there may be something else
that you need to do.
Below the Vox e-mail address, you should see that it is set to automatically create a post from any
content that is sent to this e-mail. You’re looking for a ‘Yes’ here:
However, you may find that it appears as a ‘No (do not create post…)’ when you first visit the
page:
If this is the case, place the cursor over the link as shown above and click it. You will be presented
with a drop-down menu where you can pull up the ‘Yes’ answer that you need:
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Make the change and save it. Having done so, you’re ready to paste the e-mail address into the
Vox e-mail box on the WP Syndicator account set up page:
After saving the Vox settings, the only remaining account is Twitter which needs only enabling on
this page as you will authorize this service in the next section.
Other than that, your accounts are set up and ready to go.
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Blogger Select
The next link in the WP Syndicator sub-menu points to the Blogger Select tool. Blogger allows you
to add multiple blogs to the same account. This tool allows you to select the Blogger blog that you
want to syndicate your content to from this Wordpress blog.
Although you should open separate accounts whenever you add WP Syndicator to a new blog for
all of the other blogging accounts that you have set up, this page allows you to select an individual
blog within the same Blogger account.
If however you have not added your Blogger details to the ‘Accounts’ page previously, the
message that you will initially see when you hit this page will tell you to do so:
Assuming that you have added your Blogger details to the previous page however, you will see
something like this:
You will see one of your Blogger blogs highlighted in the window on the page. Click the drop-
down arrow to choose a different blog to link WP Syndicator to from this site:
Once you’ve made your selection, click the ‘Set Blog’ button and move on to the next set up step.
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Authorizing Twitter
After clicking the ‘Authorize’ link in the WP sidebar sub-menu:
All you will see is this one line invitation to authorize syndication of your content to Twitter:
If you already have a Twitter account that you want to connect WP Syndicator to, the plugin may
find your Twitter details automatically.
If it does not, you will be asked to authorize the connection from this form:
This again assumes that you already have a Twitter account that you plan to syndicate your
content to.
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If this is not the case, click the ‘Sign up and Join the Conversation’ link highlighted in the previous
screenshot to open a Twitter account before adding the details to this form and clicking the blue
‘Allow’ button.
After this, WP Syndicator can submit your content to your new Twitter account as the plugin has
already been enabled to work with Twitter.
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Configuring WP Syndicator
With your Web 2.0 accounts set up and ready to go, the next job is configuring the plugin to
enable it to syndicate your content to all of these sites.
There are two elements involved in configuring the plugin.
The first task is to establish a connection between WP Syndicator and a bit.ly account. As a
reminder, this is the URL shortening service that you use in conjunction with micro-blogging sites
like Twitter.
To begin configuring bit.ly, click the ‘Config’ link in the plugin sub-menu:
At the top of the page, you begin by setting up an account with bit.ly if you do not already have
one:
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Clicking this link takes you to the bit.ly signup page. You need to add your username, e-mail
address and a password as seen here:
Hit the blue ‘Sign Up’ button at the bottom of the form after adding the necessary information.
Having done so, go back to the WP Syndicator ‘Config’ screen within Wordpress and add your
user name to the bit.ly form.
Make sure that you are logged into your newly created bit.ly account before clicking the ‘Sign up
then go here’ link to the right hand side:
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As long as you are logged into bit.ly, this takes you to a special area with inside your account
where you can obtain an API key. This key allows 3rd party applications (i.e. WP Syndicator) to
access your bit.ly account which in turn enables the plugin to syndicate content to micro-blogging
platforms with a short bit.ly URL attached:
Copy the API key and paste it into the appropriate box on the ‘Config’ page:
Click the ‘Test’ button below the boxes and you should see confirmation that WP Syndicator has
made the link with bit.ly a few seconds later:
As with all other elements of setting up WP Syndicator, the green checkmark indicates success.
With bit.ly successfully configured, you are ready to move to the second stage of the plugin
configuration process.
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Further down the same ‘Config’ page, there is a form wherein you establish your default
parameters for post excerpts syndicated to blogging sites such as Wordpress , Typepad, Blogger
and Live Journal:
Every one of these variables can be modified to suit your own requirements.
Even so, it may help to understand what each of them does and how they work (where
appropriate) before you start making any changes.
The ‘Excerpt Length’ parameter refers to the number of text characters that you syndicate to each
of the enabled blogging platforms. In other words, the default setting is to syndicate 500
characters of your blog post to each of the blogs that are enabled on the ‘Accounts’ page.
When syndicating an excerpt of a post on your site, WP Syndicator begins by removing all HTML
formatting. This prevents the plugin syndicating potentially damaging HTML elements such as
affiliate links.
Many Web 2.0 sites do not allow affiliate links so the plugin removes them to prevent your
syndicated content being refused or your account being banned.
Next, WP Syndicator cuts the first 500 characters from your post before removing the final part-
word to ensure that the content ends with a complete word. Once this is done, the plugin
syndicates the content.
No matter how long the excerpt you syndicate is, WP Syndicator will go through exactly the same
‘tidying up’ process.
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The length of excerpt is therefore entirely up to you. You choose exactly how much of your
content you want to syndicate as a default setting from this page.
To make a change, simply type your favored excerpt length into the appropriate box:
This example would syndicate the first 600 characters of my post which would be ‘cleaned up’ by
the plugin in exactly the same way as before.
After setting your excerpt length, you have a checkbox for automatic syndication. If you check this
box, every post that you add to your blog in the future will be syndicated to all of your enabled
Web 2.0 services automatically.
This is one of three different ways that you can syndicate your content. It is therefore not
necessary to check the box unless you want to enjoy the ease of automatically syndicating
everything you publish on your blog.
If on the other hand you would prefer to syndicate some content but not all of it, leave this
unchecked as you will learn how to syndicate your content manually (and selectively) later.
Below the automatic syndication check box, there is the ‘Auto Blog compatibility’ box.
This is only relevant to you if you are using automatic software to build your blog.
If you are, the software that you are using to automatically post content to your site may be one
of the programs that add additional meta-information when they post. This is a relatively
common feature of many auto-blogging software programs.
This additional meta-information could cause problems when posting excerpts of your content.
Hence, checking this box enables WP Syndicator to strip the additional meta-information out.
Next, choose how many times you want content syndicating every day. The default setting is for
three posts to be syndicated but you can change this by typing in your preferred number.
Finally, you have the default anchor text that will be used for any syndicated content where you
do not specify an alternative anchor text link. Once again, the default anchor text that you use is
your choice.
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Type in your chosen alternative and assuming that you’re happy with all of the changes that you
have made, hit the ‘Save’ button at the bottom of the screen to retain these as your personal
default settings:
Your Web 2.0 accounts are now set up and the plugin is configured according to your own
specifications.
You are therefore ready to start syndicating your content using WP Syndicator.
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Syndicating Content And Adding Anchor Text
There are several ways that WP Syndicator can syndicate content from your blog to enabled
accounts while every one of these options also allows you to modify your anchor text link.
You were introduced to the first syndication and anchor text option in the previous chapter.
If you configured the plugin to syndicate your content automatically, every excerpt is as long as
you specified when creating your default settings.
Furthermore, every automatically syndicated excerpt uses your default anchor text unless you
specify an alternative when publishing your content.
Assuming that you do not want to use the default anchor link with your automatically syndicated
content, you should add a more appropriate anchor text description to every new article you
post.
To do this, click ‘Posts’ at the top of the main Wordpress menu and ‘Add New’ as you normally do
when adding new content to your site.
Beneath the article text box, WP Syndicator has added the ability to choose your anchor text
terms for this article:
In this case, I have chosen ‘pre-paid legal’ as an appropriate anchor text link for this article. This
anchor link will override the default that I established when configuring the plugin earlier.
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If you have chosen to syndicate your content automatically, the need to add a more appropriate
anchor text link is the only change to the normal Wordpress posting process that you have always
used when adding new content to your site. And of course, if you do not add a relevant anchor
text link, WP Syndicator uses the default from your main configuration settings.
Even if you chose not to use the automatic syndication option, you can still syndicate this new
content to your favored Web 2.0 sites.
This is a more manual process but has the advantage of being far more flexible and adaptable.
To begin manual syndication, click the ‘Syndicate’ link at the bottom of the WP Syndicator sub-
menu on the left hand side of your Dashboard:
When you do so, you are presented with a list of your 10 most recent blog posts. If you do not
have automatic syndication turned on, you should still have published your most recent article.
It will therefore appear at the top of this list. If this most recent post is the one that you want to
syndicate manually, click the link as indicated here:
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Clicking any article pulls up a list of the Web 2.0 sites served by the plugin:
At the top of the page, you can add an appropriate anchor text link for the content that you are
going to syndicate. Below this, all of the sites that you enabled when setting up your accounts will
be checked by default.
If there are any sites that you do not want to syndicate this content to, uncheck the box or boxes.
Because you have a high degree of flexibility with this syndication module, manual syndication
gives you far more control than the automatic alternative.
To begin with, it offers another opportunity to link your syndicated content with anchor text that
is more appropriate than the default setting.
Furthermore, if you want to syndicate some articles but not others, you can do so using this
feature of WP Syndicator.
Similarly, if you would like some blog posts syndicating to only a chosen selection of your enabled
Web 2.0 sites, it can be done with this module of WP Syndicator.
Once your syndication submission is set up the way you want it, click the ‘Syndicate’ button at the
bottom of the page.
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The only limitation of this module is that it gives you access to just the 10 previously published
blog posts.
Nevertheless, if you want to syndicate articles that were published some time ago, WP Syndicator
still has it covered.
To syndicate an older article, go back to your main Wordpress Dashboard.
Click ‘Posts’ and then ‘Posts’ again to bring up a list of all the content that has been published on
your blog to this point:
From the list of previous posts, choose the one that you want to syndicate by rolling your mouse
over the title to make an ‘Edit’ link appear beneath it:
Click the link to edit the article. When the article appears on the ‘Edit Post’ page, there is a WP
Syndicator link at the top right-hand corner of the page:
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Clicking this link takes you back to the page where you choose your anchor text and the Web 2.0
services that you want to syndicate this content to:
You use this form in exactly the same way as you did earlier, adding your chosen anchor text
before selecting the services that you want to syndicate your content to. Finally click the
‘Syndicate’ button to finish the job.
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WP Syndicator In Action
With the plugin set up and all of the functionality explained, let’s finish by testing that it works.
To do so, I’ll use the new Wordpress .com account that I set up earlier for davidphrii123:
I’ll use this is conjunction with the
draft pre-paid legal article that I
added to my testing blog earlier.
As the article is still in draft form, the
first thing I need to do is hit the
‘Publish’ button on the ‘Edit Pots’
page inside my Wordpress admin area:
If the WP Syndicator configuration is set to automatic syndication, the article would already be
syndicated to all of my enabled Web 2.0 sites.
In this example, however, I am going to syndicate it manually. To do this, I click the ‘Edit’ link
below the post title as demonstrated earlier or I locate it from ‘Syndicate’ in the WP Syndication
sub-menu:
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Click the ‘Syndicate’ button at the bottom of the page after selecting the services that you want to
syndicate to:
After pressing the ‘Syndicate’ button, you should receive confirmation that your content has been
syndicated:
A little later, you will see the article excerpt published on your Web 2.0 sites, in this example,
Wordpress .com:
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Conclusion
Using the information from this guide, you should be able to set up WP Syndicator in less than an
hour, after which it will automatically syndicate your content to some of the most powerful Web
2.0 sites on the net.
This plugin is not complicated or complex and it only needs setting up once.
Follow the instructions that you have just read and the whole process of setting up and using WP
Syndicator should be a piece of cake.
Finally, just to remind you that if you haven’t already done so, I would highly recommend that you
sign up for updates because if you don’t, you might miss out on some great additional links and
traffic further down the line.
Like I said at the beginning, you should have been added to the update list when you got your
copy of WP Syndicator automatically, but why take the chance of missing out on all the great free
updates I have planned when there’s no need?
The address is http://wpsyndicator.com/updates.php and if there are any problems at all, e-mail
us at [email protected].
Thanks.