1. 1 2. 2 3. 3 4. 4 5. 5 6. 6 Major Campaign Indices Day Impressions Clicks CTR (Click through Rate) 10.3.2015 29 014 42 0,14 % 11.3.2015 33 814 144 0,43 % 12.3.2015 46 120 133 0,29 % 13.3.2015 45 426 143 0,31 % 14.3.2015 50 732 93 0,18 % 15.3.2015 44 038 86 0,20 % 16.3.2015 45 344 96 0,21 % 17.3.2015 47 650 140 0,29 % 7. 7 Major Campaign Indices Day Impressions Clicks CTR (Click through Rate) 18.3.2015 59 956 146 0,24 % 19.3.2015 42 262 97 0,23 % 20.3.2015 49 154 97 0,20 % 21.3.2015 39 673 97 0,24 % 22.3.2015 41 564 86 0,21 % 23.3.2015 41 973 96 0,23 % 24.3.2015 44 534 145 0,33 % 25.3.2015 22 554 65 0,29 % The largest number of impressions and clicks Impressions Clicks CTR 683 808 1706 0,25 %Total 8. 8 9. 9 Ad group report (10.3. 25.3.2015) Ad group Clicks Impressions CTR Cell phone 2 3 987 0,30 % Apps for Android 7 6 1602 0,37 % Apps for iOS 2 12 1632 0,74 % Interests: Technology lovers 94 9501 0,99 % Web pages /channels (3) 1589 545 856 0,29 % Mobile phone 4 1931 0,21 % Videos (1) 5 5415 0,09 % Nokia 1 8 3146 0,25 % Web pages /channels (5) 1994 945 625 0,21 % 10. 10 Ad group report (10.3. 25.3.2015) Ad group Clicks Impressions CTR Web pages /channels (4) 1646 769 565 0,21 % Buy mobile phone 5 1856 0,27 % Mobile phone 1 8 2562 0,31 % Interests: Providers of mobile telecommuni- cation services 6 2622 0,23 % Web pages /channels (9) 925 365 349 0,25 % Apps for iOS 3 9 2016 0,45% Themes: Sources of information for consumers 6 7491 0,08 % Apps for Android 5 122 12 422 0,98 % Apps for Android 4 6 4631 0,13 % 11. 11 Ad group report (10.3. 25.3.2015) Ad group Clicks Impressions CTR Web pages /channels (2) 1126 749 560 0,15 % Apps for Android 2 12 1387 0,87 % Web pages /channels (1) 1040 854 216 0,12 % Web pages /channels (6) 899 489 756 0,18 % Apps for Android 6 8 4265 0,19 % Interests: Customers buying for favorable/dis- count prices 8 3094 0,26 % Interests: Mobile phones fans 8 1495 0,54 % Themes: Electronics 26 9463 0,27 % Interests: Software 0 789 0,00 % 12. 12 Total (all ad groups) Ad group report (10.3. 25.3.2015) Ad group Clicks Impressions CTR Apps for Android 3 5 9756 0,05 % Apps for iOS 1 56 5678 0,99 % Interests: Mobile phones 89 49 720 0,18 % Themes: Mobil apps and accessories 6 5693 0,11 % Apps for Android 1 1 443 0,23 % Web pages /channels (8) 112 197 658 0,06 % Web pages /channels (7 309 289 460 0,11 % Clicks Impressions CTR 10 153 5 356 642 0,19 % 13. 13 Graphic execution of Google PPC 14. 14 15. 15 16. 16 17. 17 Major Campaign Indices Start date End date Ad set name Placement Impressions Clicks Unique clicks CTR (%) Unique CTR (%) 10.3.2015 25.3.2015 SK-18-54 Right Column Ads 1 458 454 12 769 7945 0,008755161 0,005447549 10.3.2015 25.3.2015 SK-18-54 Page Post Engagement 486 039 429 367 0,000882645 0,0482495 18. 18 19. 19 20. 20 http://www.budlumia.com/ 21. 21 22. 22 23. 23 24. 24 25. 25 26. 26 27. 27 28. 28 29. 29 30. 30